Widespace - Opel Insignia
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The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for the Opel brand.
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Widespace - Opel Insignia
- 1. The World’s First Automotive Voice Ad Client: Opel Product: Opel Insignia Agency: Widespace and Dentsu Aegis Campaign period: November - December 2013 Market: Sweden Challenge: When Opel launched the new Insignia with voice controlled infotainment system, they wanted a digital campaign as innovative as the car itself. Solution: To best reach the tech savvy target group and create an innovative feeling, Opel chose mobile as the main channel. How can you best demonstrate a voice controlled and innovative car? With the world’s first voice controlled automotive ad. When you speak, the ad responds depending on what you say. It allows you to start the radio, to explore the phone integration features, and to test the navigation system. Result: Five times the usual interaction rate for mobile banners, and PR and social media attention for the innovative format. 1