Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Outdoor advertising helps customers recall the product message conveyed in the signage. With its repeated exposure, your target audience develops familiarity with your business every time they pass by your advertisement. Many billboard advertising companies in Kerala. Click here to know more http://kerala.adinnoutdoors.com/
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
The project is on the various marketing appeals that marketers use in promotion of their products.
Various modes and means of advertising are also covered.
Screening advertisements in newspaper and magazine and through radio and television programs and reporting of the differences in appeal of different media of advertising.
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Outdoor advertising is a broad term that
describes any type of advertising that reaches
the consumer when he or she is outside of the
home.
It is also called out of home advertising.
3.
4.
5. Billboard advertising
Point of sale displays
Street furniture
Transit advertising
Mobile billboards
Guerrilla advertising
6. A billboard (also called a hoarding in the UK
and many other parts of the world) is a large
outdoor advertising structure (a billing board),
typically found in high-traffic areas such as
alongside busy roads. Billboards present large
advertisements to passing pedestrians and
drivers. Typically showing witty slogans and
distinctive visuals, billboards are highly visible
in the top designated market areas.
7.
8. A point-of-sale display is a specialized form of
sales promotion that is found near, on, or next
to a checkout counter. They are intended to
draw the customers' attention to products,
which may be new products, or on special
offer, and are also used to promote special
events, e.g. seasonal or holiday-time sales
9.
10. Street furniture advertising is out-of-home
(OOH) advertising that is affixed to street
furniture using various displays often
providing a public amenity and are positioned
at close proximity to pedestrians for eye-level
viewing or at a curbside to impact vehicular
traffic.
11.
12. Transit advertising is advertising placed in or
on modes of public transportation or in public
transportation areas. Using this method
ofadvertising, ads can be placed anywhere
from on the sides of buses, trains and taxis, to
inside subway cars, inside bus stations and
near train or bus platforms.
13.
14.
15. A mobile billboard is, a device used for
advertising on the sides of a truck or trailer that
is typically mobile. Mobile billboards are a
form of out-of-home advertising; radio, static
billboards, and mall/airport advertising fall
into this same category
16.
17. Guerrilla marketing is an advertisement
strategy to promote products or services on the
streets or other public places with little money.
It is a type of publicity. Guerrilla marketing is
done in public places such as shopping centers,
parks, or beaches to attract a large audience
18.
19.
20. Moreover, the billboard advertising cost in
India has no standard pricing and purely
depends on the location. The cost of booking a
billboard for one month in a metropolitan city
may vary from 1 lakh upto 15 lakhs.
21.
22.
23.
24. Wide coverage of local markets
Frequency
The purchase cycles are typically for 30-day periods.
Geographic flexibility
Along high ways, near stores, or on mobile
billboards
Local, regional, or even national markets may be
covered.
Creativity
Outdoor advertising goes beyond two dimensions.
25. Ability to create awareness
Efficiency
The average CPM(Cost per mile) of outdoor is
approximately 1/2 of radio and far less than that of
TV, magazines, and newspapers.
Timeliness
Many outdoor ads appear in or near shopping areas
or on or in the vehicles taking customers there, thus
resulting in timely exposures.
26. Effectiveness
Outdoor advertising can have a significant effect on
sales, particularly when combined with a promotion.
35% of consumers surveyed said they had called a
phone number they saw on an out-of-home ad.
Production capabilities
27.
28. Waste coverage
Limited message capabilities
Messages are limited to a few words and/or
illustration.
Wearout
People are likely to get tired of seeing the same ad
every day.
29. Cost
The decreasing signage available and the higher cost
associated with inflation
Measurement problems:- It is difficult to
estimate how mant people have read the
advertisement
Image problems :- Images in advertisement
related to religion , cast ,colour etc.
30.
31. Parking meters
ATM displays
Trash cans
In flight advertising
Car top signs
Sidewalk signs
Garden plantings
Wall drawings
Notion of outdoor advertising
Outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Outdoor advertising is a mass-market medium, just like broadcast. It is better used for broad messages, branding and support campaigns. It cannot do the heavy lifting, and any attempts to do so will usually lead to a very cluttered and confusing message
Common forms of outdoor advertising
Common forms of outdoor advertising include:
Billboard advertising
Point of sale displays
Street furniture (bus shelters, kiosks, telephone booths etc)
Transit advertising and wraps (taxis, buses, subways, trains etc)
Mobile billboards
Guerrilla advertising (aka ambient media)