Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

1. Advertising that
works for everyone
Mark Howe, Managing Director, EMEA, Agencies & Ad Industry
Relations

2. PUBLISHERS ADVERTISERS
PEOPLE

3. Advertising that
works for
everyone

4. PUBLISHERS ADVERTISERS
PEOPLE

6. PUBLISHERS
PEOPLE
ADVERTISERS

7. ADVERTISERS
PEOPLE
PUBLISHERS

9. Advertising that
works for
everyone

10. Advertising that works
for people

11. Advertising
that works for
people
Our commitments to
your privacy and
security:
We want you to
understand what
data we collect
and use.
You have the
controls to manage
your privacy.
We help make
the Internet safer
for everyone.
We do not sell your
personal information
to anyone.
Your security comes
first in everything
we do.

12. 3.2 billion bad ads removed
100 ads per second
Advertising
that works for
people
Busting bad ads

13. Making ads better
Research covering 40,000
consumers in Europe & US
Better Ads Standard launched
Chrome filtering of annoying ads
Advertising
that works for
people

14. Advertising that works
for advertisers

15. Raising the bar
on content
130+ expert groups
98% of extremist content now
identified by machines
Advertising
that works for
advertisers
Google Preferred manual
verification

16. Giving you
transparency & control
Certification for DTSG brand
safety by JICWEBS
3P verification with Integral Ad
Science & DoubleVerify
Advertising
that works for
advertisers
Coming soon: simpler
advertiser controls

17. Advertising
that works for
advertisers
Giving you the
measurement you want
30 existing MRC accredited
metrics
40 new MRC accredited metrics
Expanded YouTube reach
measurement with Nielsen
and comScore

18. Measuring
YouTube like TV
Global first: AGF
measurement of YouTube
to commence in 2018
Other markets in development
Advertising
that works for
advertisers

19. Advertising that
works for publishers

20. Helping quality
content thrive
Google News Initiative to
invest $300M in publishers
5BN AMP pages across
31M domains
Advertising
that works for
publishers
Helping publishers find
paying readers through
machine learning

21. Fighting fraud
Coming soon: Advertiser
choice to only buy from
published ads.txt files
Advertising
that works for
publishers

23. Advertising that
works for everyone
Mark Howe, Managing Director, EMEA, Agencies & Ad Industry
Relations