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Interact 2018 - Advertising that works for everyone

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Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google

Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

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Interact 2018 - Advertising that works for everyone

  1. 1. Advertising that works for everyone Mark Howe, Managing Director, EMEA, Agencies & Ad Industry Relations
  2. 2. PUBLISHERS ADVERTISERS PEOPLE
  3. 3. Advertising that works for everyone
  4. 4. PUBLISHERS ADVERTISERS PEOPLE
  5. 5. PUBLISHERS PEOPLE ADVERTISERS
  6. 6. ADVERTISERS PEOPLE PUBLISHERS
  7. 7. Advertising that works for everyone
  8. 8. Advertising that works for people
  9. 9. Advertising that works for people Our commitments to your privacy and security: We want you to understand what data we collect and use. You have the controls to manage your privacy. We help make the Internet safer for everyone. We do not sell your personal information to anyone. Your security comes first in everything we do.
  10. 10. 3.2 billion bad ads removed 100 ads per second Advertising that works for people Busting bad ads
  11. 11. Making ads better Research covering 40,000 consumers in Europe & US Better Ads Standard launched Chrome filtering of annoying ads Advertising that works for people
  12. 12. Advertising that works for advertisers
  13. 13. Raising the bar on content 130+ expert groups 98% of extremist content now identified by machines Advertising that works for advertisers Google Preferred manual verification
  14. 14. Giving you transparency & control Certification for DTSG brand safety by JICWEBS 3P verification with Integral Ad Science & DoubleVerify Advertising that works for advertisers Coming soon: simpler advertiser controls
  15. 15. Advertising that works for advertisers Giving you the measurement you want 30 existing MRC accredited metrics 40 new MRC accredited metrics Expanded YouTube reach measurement with Nielsen and comScore
  16. 16. Measuring YouTube like TV Global first: AGF measurement of YouTube to commence in 2018 Other markets in development Advertising that works for advertisers
  17. 17. Advertising that works for publishers
  18. 18. Helping quality content thrive Google News Initiative to invest $300M in publishers 5BN AMP pages across 31M domains Advertising that works for publishers Helping publishers find paying readers through machine learning
  19. 19. Fighting fraud Coming soon: Advertiser choice to only buy from published ads.txt files Advertising that works for publishers
  20. 20. Advertising that works for everyone Mark Howe, Managing Director, EMEA, Agencies & Ad Industry Relations

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