Meindert van den Heuvel discusses the growing digital out-of-home (DOOH) advertising market, which is characterized by over 13 companies and 10,000 screens. The taskforce aims to address various challenges such as environmental impact, accountability, and understanding of creative and technical possibilities. The overall goal is to promote continuous digital growth while navigating these growing pains.

1. Meindert van den Heuvel
MD Interbest Outdoor Media
Chairman Taskforce DOOH

2. DOOH IS NEW
AND RAPIDLY
GROWING
(note: mainly by digitalizing existing capacity)

3. OF INVENTORY &
REVENUES IS DIGITAL

4. FRAGMENTED MARKET
13+ COMPANIES
50+ FORMATS
10.000+ SCREENS

5. RAPID GROWTH
MANY PLAYERS +
GROWING PAINS

6. GOAL TASKFORCE
CONTINUOUS DIGITAL
GROWTH.
BY ADRESSING
GROWING PAINS

7. GROWING PAINS
3
IMPACT
ON ENVIRONMENT / PUBLIC SPACE
1
2 ACCOUNTABILITY
STANDARDS AND CURRENCY
UNDERSTANDING
OF CREATIVE / TECHNICAL POSSIBILITIES

8. HUGE IMPACT
FOOTPRINT
LIGHT NUISANCE
ROAD SAFETY
PRIVACY
ETHICS

9. LACK OF ACCOUNTABILITY
LOOP LENGTH
PROOF OF PLAY
DATA SOURCES
CURRENCY

10. LACK OF UNDERSTANDING
DATA
TECHNICAL
CREATIVE

11. THIS WAS NOT
A SEXY STORY.
I KNOW.

12. Meindert van den Heuvel
MD Interbest Outdoor Media
Chairman Taskforce DOOH