Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media Overview of the DOOH developments in the Dutch market

1. Meindert van den Heuvel
MD Interbest Outdoor Media
Chairman Taskforce DOOH

2. DOOH IS NEW
AND RAPIDLY
GROWING
(note: mainly by digitalizing existing capacity)

3. OF INVENTORY &
REVENUES IS DIGITAL

4. FRAGMENTED MARKET
13+ COMPANIES
50+ FORMATS
10.000+ SCREENS

5. RAPID GROWTH
MANY PLAYERS +
GROWING PAINS

6. GOAL TASKFORCE
CONTINUOUS DIGITAL
GROWTH.
BY ADRESSING
GROWING PAINS

7. GROWING PAINS
3
IMPACT
ON ENVIRONMENT / PUBLIC SPACE
1
2 ACCOUNTABILITY
STANDARDS AND CURRENCY
UNDERSTANDING
OF CREATIVE / TECHNICAL POSSIBILITIES

8. HUGE IMPACT
FOOTPRINT
LIGHT NUISANCE
ROAD SAFETY
PRIVACY
ETHICS

9. LACK OF ACCOUNTABILITY
LOOP LENGTH
PROOF OF PLAY
DATA SOURCES
CURRENCY

10. LACK OF UNDERSTANDING
DATA
TECHNICAL
CREATIVE

11. THIS WAS NOT
A SEXY STORY.
I KNOW.

12. Meindert van den Heuvel
MD Interbest Outdoor Media
Chairman Taskforce DOOH