The document outlines various mobile marketing campaigns conducted by Orange, SFR, and Bouygues in 2013, detailing their objectives, formats, and target audiences. Key campaigns include Orange's Sosh brand targeting youth, SFR's advertisements for ADSL and mobile subscription offers, and Bouygues' promotion of its professional services and new youth offers. Each campaign utilizes different mobile advertising formats such as banners and interstitials to reach potential customers effectively.

1. Mobile - Marketing - Media
Telecom Sector
May 2013

4. Orange Services campaign
Date : June 2013
Format : Interstitial HTML5
Site: General Rotation iPhone andAndroid application
Redirection:

5. Orange Services campaign
Date : June 2013
Format : Interstitial HTML5
Site: General Rotation iPhone et Android applications
Redirection:

7. M6 mobile by Orange campaign
Date : June 2013
Format : Banner
Support : General Rotation on the Pack Music applications
Redirection:

8. Orange Sosh campaign
Date : April 2013
Format : Banner
Support : iPhone applications
Closer – Grazia – Sportytrader - Voyages
Redirection:

10. Orange Sosh campaign
• Context: Orange launches a Sosh
community.
• Goals: Orange launches a new mobile
brand, Sosh, which offers subrsciption with
low prices and without commitment. A
100% digital brand. Orange plays with
words « Qui m’aime me Sosh », or « On
skeep in Sosh », and « Les Mains dans les
Sosh ». Theses are the catchphrases of this
campaign, truly targeting the youth, which
enven the signature tells everything : “Join
the mobile Sohiety”
• Device: Mobile campaign with
Banner, Interstitial and Expand banner.

11. Orange 4G campaign
Date : January 2013
Format : Interstital + banner
Support : iPhone + iPad + Android applications
Nouvel Obs / Tom’s Guide / Tom’s hardware
Redirection:

12. Orange & moi campaign
Date : January 2013
Format : Interstitial + banner
Support : iPhone applications
Redirection:

13. Orange CinéDay campaign
• Context: Orange launches its CinéDay
offers
• Goals: Orange offers every Tuesday a
”Buy one get one free” concept with
Cinema tickets to all its clients. For this
purpose, Orange launches an
application Orange CinéDay which
allows to download a guest code in
order to benefit from the offer.
• Device: Mobile campaign with
Banner, interstitial, and Fix travel with
redirection to the CinéDay application

15. Orange Maison connectée campaign
• Context: Orange opens its doors in the
connected house
• Goals: Orange had installed a
connected house in 24 french cities. This
connceted house offers the possibilty for
user to try music, games and TV.
• Device: Mobile campaign Banner and
Interstitial.

16. Orange Rock Corps campaign
• Context: Orange launches the 3rd
RockCorps edition.
• Goals: Orange RockCorps works for a
few years on the simple concept of
spending 4 hours of your time for a
charity, and receive a ticket for an
exclusive concert. To promote the 3rd
edition, Orange rockCorps used the goo
atmosphere between the volonteer in
order to realise a musicla performance
in the heart of Paris.
• Device: Mobile Campaign with banner
and interstitial with redirection to the
video.

19. SFR Red campaign
Date : April 2013
Format : Interstitial
Site : General Rotation iPhone + Android applications
Redirection:

20. SFR ADSL campaign
Date : January 2013
Format : Interstitieal
Support : General Rotation iPhone + Android applications
Redirection:

21. Fibre SFR campaign
Date : January 2013
Format : Interstitial
Site: iPad application
Redirection:

22. SFR Dress on Journal Du Net
• Context: SFR creates un partnership with
Journal du Net.
• Goals: A dress and an advertorial of SFR
on the site Journal du Net for a period of
2 month

23. SFR formule Carré campaign
• Context: New mobile subscriptions
launching by SFR.
• Goals: New offer Carré web starting 37€
/ month. This campaign’s aim is to
present and promote these new offers.
• Device: Mobile campaign with banners
and interstitials

24. SFR Pro campaign
• Context: SFR comunicates on its
professional offers.
• Goals: Starting sept 2011, SFR
commmunicates on its professional
offers. Makes discover the new offers
through attractive Smartphone
(iPhone, Blackberry…) and
overwhelming prices.
• Device: Mobile campaign with banners
and interstitial on premium sites visited
by the professional users.

25. SFR ADSL rentrée campaign
• Context: SFR communicates on its
neufbox offers.
• Goals: From sept 2011, SFR
communicates on its neufbox offers. In
this aim, SFR put the emphasis on the
service’s quality and speed through a
funny campaign.
• Device: Mobile campaign with banners
and interstitials

26. SFR Multi-pack campaign
• Context: SFR communicates on its Multi-
packs offers
• Goals: Dès la rentrée 2011, SFR
communique sur ses forfaits Multi-pack.
The multi-packs offer includes the mobile
and the neufbox subscription. Through
this campaign, SFR offers a reduction on
the multi-packs.
• Device: Mobile campaign with
banners, interstitials and fixed travel.

33. Bouygues Neopro campaign
• Context: Bouygues presents its
professional offers.
• Goals: Through this campagn, Bouygues
enhances its offers designed for
professionals, with a discount for people
keeping their old number.
• Device: Mobile campaign with banners
and interstitials on premium sites

34. Bouygues client relationship campaign
• Context: Bouygues communicates on its
client relationship.
• Goal: For the last 5 years, Bouygues is
elected n°1 regarding client relationship
in internet and landline.
• Device: Mobile campaign with
interstitials

35. Bouygues B&You campaign
• Context: Bouygues communicates on its
new offers
• Goals: Bouygues Télécom just
annouced the lauching of its new offer
targeting the youth, with 2 subcritpion
models, with unlimited call and
messages, 24,90€ and 36,90€/month. For
this new offer without commitmentand
exclusively online, the operator created
an new brand : B&YOU
• Deivce: Mobile campaign with interstitial
and travel formats

36. Bouygues Eden campaign
• Context: Bouygues Telecom presents a
new offer’s generation called Eden.
• Goals: Bouygues Telecom presents its
Eden offers through a new fidelization
strategy which allows the clients to
change their mobile offer freely and
without make a new
commitment, starting from 3 month of
subcription.
• Device: Mobile campaign with interstitial
and travel on premium sites.

40. Mobile – Marketing - Media
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