Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
An overview of the new Data Exchange for SaaS Usage Model is provided in this session. This usage model addresses the challenges that many organizations face when exchanging data with a SaaS provider. It also describes steps organizations can take in the planning and implementation phases to remediate these challenges.
AdSparx's Programmatic Content Licensing or Content-As-A-Service Platform provides a way for Content owners and providers to control distribution license terms, dynamic delivery, view consumption patterns in real-time and influence monetization and Ad sales.
The Future of BriteCore - Product DevelopmentPhil Reynolds
Over the next five years, BriteCore plans to completely rewrite its software suite. By making the suite more modular, stable, and scalable, BriteCore will be able to support the needs of all insurers globally.
The Coupon Bureau: Introduction (ACP 2019)jhudson08
Universal digital coupons have arrived! Did you miss us at ACP 2019? Questions about The Coupon Bureau and what it means for your business? Get started here...
Topic: Speedtest: Benchmark Your Apache Kafka®️
Abstract: In this session, Mark will talk about running benchmarking utilities for Apache Kafka; to determine how much MB/sec a cluster can handle; how to set up automated benchmark runs (including the repo), and using this to find and optimize client-side producer configuration properties
An overview of the new Data Exchange for SaaS Usage Model is provided in this session. This usage model addresses the challenges that many organizations face when exchanging data with a SaaS provider. It also describes steps organizations can take in the planning and implementation phases to remediate these challenges.
AdSparx's Programmatic Content Licensing or Content-As-A-Service Platform provides a way for Content owners and providers to control distribution license terms, dynamic delivery, view consumption patterns in real-time and influence monetization and Ad sales.
The Future of BriteCore - Product DevelopmentPhil Reynolds
Over the next five years, BriteCore plans to completely rewrite its software suite. By making the suite more modular, stable, and scalable, BriteCore will be able to support the needs of all insurers globally.
The Coupon Bureau: Introduction (ACP 2019)jhudson08
Universal digital coupons have arrived! Did you miss us at ACP 2019? Questions about The Coupon Bureau and what it means for your business? Get started here...
Topic: Speedtest: Benchmark Your Apache Kafka®️
Abstract: In this session, Mark will talk about running benchmarking utilities for Apache Kafka; to determine how much MB/sec a cluster can handle; how to set up automated benchmark runs (including the repo), and using this to find and optimize client-side producer configuration properties
WSO2- OSC Korea - Accelerating Digital Businesses with APIsWSO2
APIs are taking over every vertical out there with its standards, reusability, and simplicity that are required to operate in the present world. However as the number of APIs grows along with the users who access and use these APIs, the need for proper management and governance is required more than ever.
Join us for the RTBkit 2.0 Roadmap preview and Q&A.
In this presentation you will:
- learn about the new features of the RTBkit 2.0
- understand best practices for development and backward - compatibility
- find out how you can contribute to RTBkit 2.0
If you are an RTBkit developer or are interested in learning more about the next major revision to the RTBkit framework, this presentation a must to get the inside scoop on what is coming out in RTBkit 2.0.
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...PerformanceIN
Faced with an increasingly complex digital eco-system, many advertisers and agencies are moving towards specialist digital partnership management platforms. Advancements in technology have facilitated effective management of complex partner relationships - be it traditional affiliates or tracking, reporting and attributing through the full omni-channel landscape.
Nick Morris, Head of Technology at Tradedoubler, will look at how advertisers, agencies and publishers are using technology to develop their partner relationships. Omnicom Affiliates will present an agency perspective of using Tradedoubler’s partner management platform.
9 essential competencies of platform marketing 11 22 2015Andrew Leone
Summary of the book, "The Rise of the Platform Marketer," which contains 9 essential competencies of platform marketing. To buy this book: http://amzn.to/1N7qcCl
Adopting open standards can help to ensure that the different applications and implementations inside and outside your organization can interoperate and integrate much easier. Open standards help define interfaces and this leads to simpler and quicker integration efforts. They are making the integration of disparate systems easier. Open standards are widely used, so more options are available to integrate and expand your business applications. More choices help you to reduce risk, obtain better solutions,acquire flexibility and benefit from quality.
Common Challenges in Live Streaming API Integration and How to Overcome Them.pdfMyLiveCart
Live streaming has transformed the digital landscape, offering businesses a dynamic way to engage their audiences in real-time. Whether you're aiming to enhance customer interactions, drive sales, or provide immersive experiences, integrating live streaming APIs into your platform can be a game-changer. However, as with any technology, challenges may arise during the integration process. In this blog post, we will delve into common hurdles faced by businesses when integrating live streaming APIs and provide practical solutions and workarounds to ensure a seamless and successful integration. From minimizing latency to addressing security concerns and optimizing for scalability, this guide will equip you with the knowledge to navigate the complexities of live streaming API integration effectively.
Architecting your WebRTC application for scalability, Arin SimeAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
Architecting your WebRTC application for scalability
Arin Sime, CEO/Founder at WebRTC.ventures and AgilityFeat, & Alberto González Trastoy, CTO at WebRTC.ventures | Software/Telecom Engineer.
There are many ways to architecture your live video application with WebRTC. Open Source and CPaaS media servers are one consideration, but far from the only decision you’ll need to make.
In this session we will give an update on the most popular media servers to consider as well as go deeper into scalability with topics such as deployment using kubernetes/docker, persistence when using multiple SFU/MCU servers, and optimizations available with WebRTC for better performance.
Presented at TMKedu by Craig Stein on August 6, 2014
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation focuses on three key digital tactics: site direct display, digital video, and paid social. Specifically it covers the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Software for Oil, Gas & Marine Sector by LabsolsSapon Naskar
We have various applications for oil/fuel/lubricant/ocm labs - www.i-ocm.com . This includes:
1. OCM LIMS – Lab Information Management System for OCM industry
2. FQMS – Fuel Quality Monitoring System
3. STARS – Sample Tracking & Reporting System
4. FOBAS - Fuel Oil Bunkering Analysis and Advisory Service System
5. BQS – Bunker Quantity Survey System
6. SPC Analysis (Statistical Process Control ) for Quality Control
7. Testing results for customers offered on Mobile & Smart Phone
8. Customer Facing Portal for lab customers (Integrated with LIMS)
As many industries, banking is undergoing a fundamental change because of the software revolution. No longer are banks competing only on interest rates and having the best traders, these days customer experience and having the best engineers are the focus. In this changing world, banks compete with new start-ups, the so-called Fintechs, and with large platform organisations such as Google, Facebook and Apple. At ING, we believe that staying ahead of the game means changing how we interact with our customers, no longer a traditional model of waiting for the customers to come to the bank through our website or apps, but to actively reach out to the customer with information that is relevant to him or her in order to make their financial life frictionless. Many of these changes are driven by reacting to all events that are relevant to the customer, and using streaming analytics to be able to reach out to the customer in milliseconds after the event occurs. Apache Flink is key for ING to achieve this. This presentation addresses how ING approaches the challenge, the role that Apache Flink plays, and the consequences regulations have on how we work with Open Source in general, and with Apache Flink (and data Artisans) in particular. This keynote takes place at Kino 3.
WSO2- OSC Korea - Accelerating Digital Businesses with APIsWSO2
APIs are taking over every vertical out there with its standards, reusability, and simplicity that are required to operate in the present world. However as the number of APIs grows along with the users who access and use these APIs, the need for proper management and governance is required more than ever.
Join us for the RTBkit 2.0 Roadmap preview and Q&A.
In this presentation you will:
- learn about the new features of the RTBkit 2.0
- understand best practices for development and backward - compatibility
- find out how you can contribute to RTBkit 2.0
If you are an RTBkit developer or are interested in learning more about the next major revision to the RTBkit framework, this presentation a must to get the inside scoop on what is coming out in RTBkit 2.0.
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...PerformanceIN
Faced with an increasingly complex digital eco-system, many advertisers and agencies are moving towards specialist digital partnership management platforms. Advancements in technology have facilitated effective management of complex partner relationships - be it traditional affiliates or tracking, reporting and attributing through the full omni-channel landscape.
Nick Morris, Head of Technology at Tradedoubler, will look at how advertisers, agencies and publishers are using technology to develop their partner relationships. Omnicom Affiliates will present an agency perspective of using Tradedoubler’s partner management platform.
9 essential competencies of platform marketing 11 22 2015Andrew Leone
Summary of the book, "The Rise of the Platform Marketer," which contains 9 essential competencies of platform marketing. To buy this book: http://amzn.to/1N7qcCl
Adopting open standards can help to ensure that the different applications and implementations inside and outside your organization can interoperate and integrate much easier. Open standards help define interfaces and this leads to simpler and quicker integration efforts. They are making the integration of disparate systems easier. Open standards are widely used, so more options are available to integrate and expand your business applications. More choices help you to reduce risk, obtain better solutions,acquire flexibility and benefit from quality.
Common Challenges in Live Streaming API Integration and How to Overcome Them.pdfMyLiveCart
Live streaming has transformed the digital landscape, offering businesses a dynamic way to engage their audiences in real-time. Whether you're aiming to enhance customer interactions, drive sales, or provide immersive experiences, integrating live streaming APIs into your platform can be a game-changer. However, as with any technology, challenges may arise during the integration process. In this blog post, we will delve into common hurdles faced by businesses when integrating live streaming APIs and provide practical solutions and workarounds to ensure a seamless and successful integration. From minimizing latency to addressing security concerns and optimizing for scalability, this guide will equip you with the knowledge to navigate the complexities of live streaming API integration effectively.
Architecting your WebRTC application for scalability, Arin SimeAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
Architecting your WebRTC application for scalability
Arin Sime, CEO/Founder at WebRTC.ventures and AgilityFeat, & Alberto González Trastoy, CTO at WebRTC.ventures | Software/Telecom Engineer.
There are many ways to architecture your live video application with WebRTC. Open Source and CPaaS media servers are one consideration, but far from the only decision you’ll need to make.
In this session we will give an update on the most popular media servers to consider as well as go deeper into scalability with topics such as deployment using kubernetes/docker, persistence when using multiple SFU/MCU servers, and optimizations available with WebRTC for better performance.
Presented at TMKedu by Craig Stein on August 6, 2014
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation focuses on three key digital tactics: site direct display, digital video, and paid social. Specifically it covers the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Software for Oil, Gas & Marine Sector by LabsolsSapon Naskar
We have various applications for oil/fuel/lubricant/ocm labs - www.i-ocm.com . This includes:
1. OCM LIMS – Lab Information Management System for OCM industry
2. FQMS – Fuel Quality Monitoring System
3. STARS – Sample Tracking & Reporting System
4. FOBAS - Fuel Oil Bunkering Analysis and Advisory Service System
5. BQS – Bunker Quantity Survey System
6. SPC Analysis (Statistical Process Control ) for Quality Control
7. Testing results for customers offered on Mobile & Smart Phone
8. Customer Facing Portal for lab customers (Integrated with LIMS)
As many industries, banking is undergoing a fundamental change because of the software revolution. No longer are banks competing only on interest rates and having the best traders, these days customer experience and having the best engineers are the focus. In this changing world, banks compete with new start-ups, the so-called Fintechs, and with large platform organisations such as Google, Facebook and Apple. At ING, we believe that staying ahead of the game means changing how we interact with our customers, no longer a traditional model of waiting for the customers to come to the bank through our website or apps, but to actively reach out to the customer with information that is relevant to him or her in order to make their financial life frictionless. Many of these changes are driven by reacting to all events that are relevant to the customer, and using streaming analytics to be able to reach out to the customer in milliseconds after the event occurs. Apache Flink is key for ING to achieve this. This presentation addresses how ING approaches the challenge, the role that Apache Flink plays, and the consequences regulations have on how we work with Open Source in general, and with Apache Flink (and data Artisans) in particular. This keynote takes place at Kino 3.
Similar to Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework (20)
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
1. DIGITAL ADVERTISING
TRANSPARENCY, CONTROL, CONSENT
Interact 2018
May 24th
Technical standard in
development and
subject to change.
1
Presented by:
Wil Schobeiri, CTO, MediaMath
Matthias Matthiesen, Director, Privacy &
Public Policy at IAB Europe
2. Agenda
•Issue: EU Regulatory Challenges
•Solutions
•Closed Ecosystem
•Open Framework within an independent and flexible ecosystem
•Standard Framework
•Goals
•Framework
•Technology
•Pubvendors.json
2
3. AdTech Data Flows… Sell-side
3
DATA
SUBJECT
PERSONAL DATA
• IDFA
• advertising ID
• cookies/unique identifier
• lat/long
• IP Address
• segments
S2S SERVER
Cookie Synching
On Page Header
Bidding Partners
Third parties and
advertisers collecting
data re: ad delivery,
conversion and
attribution
Header Bidding
Demand Partners
External Bidders
Real Time Data
Providers
Subcontractors
PUBLISHERS
ADVERTISER
*Data flows are an example for illustrative purposes only, certain data flows may be missing or different for different parties
SSP
4. AdTech Data Flows… Buy-side
4
DATA
SUBJECT
DIRECT
RETAILER
ADVERTISER
LANDING PAGE
CRM
Onboarder
ADVERTISER
AD SERVER
ADVERTISER
DSP
*Data flows are an example for illustrative purposes only, certain data flows may be missing or different for different parties
SSP
5. It’s not all about Consent
• Under GDPR, consent is only one of six “legal grounds” for
processing personal data, and therefore not always needed
• For the purposes of access and storage of information on
devices ePrivacy Directive consent requirements currently
apply
• The Framework is designed to be flexible and accommodate
different publisher and vendor needs centering on
transparency, control and choice
5
6. Data leakage
Lack of Control and Transparency over partners and demand sources on page (and their
partners)
No single privacy policy
ePrivacy
GDPR requirements
Continued monetization
Current Challenges
6
7. Benefits
• Control data leakage
• Single privacy policy
• Easier consent
• Easier GDPR compliance
Closed Ecosystem
Challenges
• Control of data and reporting
• Control of third party partners
• Control of demand
7
8. Standard Framework
Transparency for Consumers and Publishers into partners that help monetize sites and apps
Control for Publishers over partners operating on sites and apps and processing their users’
data
Control for Consumers over how their personal data is used and by which partners
Consent as a potential legal basis
Standardization allowing publishers and partners to operate and communicate efficiently using
a single, open source standard
Flexibility for publishers and demand sources to build or work with various consent
management providers
Minimize Disruption of the Internet, benefiting consumers, publishers & supporting companies
8
10. Technical Context
Industry
Vendor List
Vendor and
Consent
Storage and
Transmission
Publisher
Header Tag
Exchanges
DSP
DSP
DSP
CProposal
Publisher
Ad Server
DSP /
DMP
Dynamic
Creative
Server
Fully
Customizable
Consent UI
10
11. The Technology
1. Industry-wide list of vendors bound to standard protocols and
policies (Publisher choice over which vendors to activate)
2. Standardized mechanism for requesting, storing, and
optionally sharing approved vendors and consent
• Standard JS API
• Standard vendor/consent storage format (currently 1st/3rd party
cookies)
• Standardized data structure for transmitting vendor/consent state
3. Open source specification, complete with reference
implementations
11
12. Global Vendor List
• A centralized, dynamic list of
vendors, their purposes, their
privacy policy URL, et al
• Versioned to allow for audit trail
• Publishers will use the global
vendor list as basis for disclosure
and consent requests
• Both vendors and publishers will
need to adhere to baseline
principles and minimum
standards
ID Company Privacy Policy Purposes …
1 SSP1 ssp1.de/privacy 1, 2, 3 …
2 ANW2 anw2.be/privacy 2, 3 …
3 ANA5 ana5.fi/privacy 4 …
… … … … …
ID Purpose Description … …
1 Purpose 1 domain.eu/purpose/1 … …
2 Purpose 2 domain.eu/purpose/2 … …
3 Purpose 3 domain.eu/purpose/3 … …
… … … … …
12
13. Providing Transparency and
Requesting Consent
• A JavaScript library/API which enables publishers to customize
the experience of providing transparency disclosures and
requesting consent
• Abstracts the complexities of consent checking and storage
• Implements standardized minimum disclosure language
• Ensures the vendor list and disclosure language stays updated to latest
version
• Integrates with consent identification mechanism
• Makes approved vendor and consent data available for downstream
usage via daisy chain
13
14. Example of custom UI
NB: Graphics are for illustration purposes only. 14
Level 1:
Simple consent
collection for all
selected
vendors and
purposes
15. Example of custom UI
NB: Graphics are for illustration purposes only. 15
Level 2:
Purpose-level
consent options
for consumers
16. Example of custom UI
NB: Graphics are for illustration purposes only. 16
Level 3:
Vendor-level
consent options
for consumers
17. Storing Vendor and Consent Signals
• Approved Vendor and Consent storage requires two mechanisms: a user identification method and
persistence method.
• Identification method
• The identification needed for global consent to be made possible could be done via multiple
mechanisms (e.g., id syncing).
• Implementation to be determined by the publisher and vendor. API will standardize interaction, not
implementation.
• Persistence method
• Multiple storage options possible: cookie, mobile app SDK, login alliances, centralized registries, etc.
• Javascript library gives vendors the flexibility to implement storage in whatever mechanism they see fit,
supporting both desktop and mobile
17
18. Transmitting Approved Vendors and
Consent
• Consent value to be binary
• Consent values to be compressed into as small of a data structure possible.
• Consent data structure is flexible
• Policy requirements and technical feasibility will determine final implementation.
• Consent transmitted via a Daisy Chain
• every upstream member will append a consent payload to all downstream
requests.
• OpenRTB to directly support consent transmission
18
19. 1. ✓ SSP1
2. ✓ SSP2
3. ✓ Exchange1
4. X Exchange2
5. ✓ Exchange3
6. ✓ DMP1
7. ✓ DMP2
8. ✓ DMP3
9. ✓ DMP4
10. X DMP5
11. X DMP6
12. ✓ DPM7
13. X DMP8
14. ✓ DMP9
15. X DSP1
16. X DSP2
17. ✓ DSP3
18. ✓ DSP4
19. X DSP5
20. X DSP6
1. ✓ PURP1
2. ✓ PURP2
3. ✓ PURP3
4. ✓ PURP4
5. ✓ PURP5
11111 1110111110010100110011011111001010110
Purpose
Choices
String
Vendor
Choices
String
Purpose
Choices
Vendor
Choices
P
U
R
P
1
P
U
R
P
5
D
M
P
2
D
S
P
7
3FDF299BE572
21. ✓ DSP7
22. ✓ DSP8
23. X DSP9
24. ✓ DCO1
25. ✓ DCO2
26. ✓ DCO3
27. ✓ DCO4
28. ✓ DCO5
29. X DCO6
30. X DCO7
31. ✓ DCO8
32 X DCO9
33. ✓ Viewability1
34. X Viewability2
35. ✓ Viewability3
36. ✓ Viewability4
37. ✓ Viewability5
38. X Viewability6
39. X Viewability7
40. ✓ Viewability8
41. X Viewability9
Compressed
Value
Encoding Choices for Storage &
Transmission
19
20. 3FDF299BE572
Consent Payload: “3FDF299BE572” appended to every request
Transmitting Approved Vendors
and Consent
PublisherPublisher
Publisher
Ad Server
DMP1
SSP1
SSP2
Exchange1
Exchange2
Exchange3
DSP5
DSP1
Advertiser
Ad Server
DCO1
Viewability
1
Advertiser
Ad Server
DCO5
Viewability
5
DSP9
Advertiser
Ad Server
DCO9
Viewability
9
DSP8
Advertiser
Ad Server
DCO8
Viewability
8
DSP7
Advertiser
Ad Server
DCO7
Viewability
7
DSP6
Advertiser
Ad Server
DCO6
Viewability
6
DSP3
DSP4
DSP2
Advertiser
Ad Server
DCO2
Viewability
2
Advertiser
Ad Server
DCO3
Viewability
3
Advertiser
Ad Server
DCO4
Viewability
4
DMP
2
DMP
3
DMP
5
DMP
4
DMP
8
DMP
9
DMP
7
DMP
6
3FDF299BE572
3FDF299BE572
3FDF299BE572
Has consent
Doesn’t have consent
20
21. Combined, they enable...
• Control over the vendors enabled by publishers.
• Transparency into the supply chain for consumers &
publishers.
• An auditable consent trail that gives all supply chain
members confidence by providing a more efficient disclosure
mechanism, enabling companies to ”know” rather than
“assume” their consent status with a user.
• A better user experience than if every publisher were to try
to solve the challenge on their own.
21
22. Problem: Publisher’s Liability
• Publishers have approached the IAB for a solution that will
allow them to protect themselves and their customers from
exposure to vendors that the publisher doesn’t do business
with.
• They also asked for a way to configure purposes per vendors
and have a control of the vendors listed in the consent UI.
22
23. Goal
• Provide a standard for publishers to publicly declare the
vendors that they are working with and their
permissions/configuration
• Allow vendors to verify publisher GDPR settings and verify
and audit CMP consent string
• Provide a standard way for publishers to whitelist vendors
• Enable publishers to limit purposes on a per vendor basis
• Enable publishers to limit features on a per vendor basis
This configuration is an optional feature to the IAB’s T&C
framework.
23
24. Solution: pubvendors.json
• Out of band signal ("pubvendors.json") to signal to vendors
and CMPs:
• Limitations that a publisher places on specific vendors by purpose
• Disclosures made by the publisher on behalf of the vendor
• Vendor crawl for the pubvendors.json periodically
24
25. Integration:
• Publisher
• place a pubvendors.json file at the ".well-known path" of their domain:
http://publisher.com/.well-known/pubvendors.json
• CMP
• Check for pubvendors.json file on the publisher “.well-known path”
and uses this to filter the list of vendors to present to the user.
• SSP/DSP:
• Can use "pubvendors.json" as an out of band solution to augment the
Consent String by crawling the publisher’s site.
25
26. Pubvendors.json v1.0
• Can be used immediately by Publishers to signal to the CMP
which vendors to present to the user.
• Enabling vendors to rely on legitimate interest
26
{
"publisherVendorsVersion": 1, // [Required] Version of the
pubvendors.json specification
"version": 1, // [Required] Increment on
each update of this file
"globalVendorListVersion": 1, // [Required] The version of the GVL this
was created from
"updatedAt": "2018-05-28T00:00:00Z", // [Required] Updated for every modification
"vendors": [ // [Required] Whitelist vendors
{
"id": 1 // [Required] ID of vendor from GVL
},
{
"id": 2
}
]
}
27. Pubvendors.json v1.1(proposal)
• disableUpstreamVendors disables to pull in additional vendors
from the global vendor list.
• vendors.purposes allows restrict purposes by vendors
27
{
"publisherVendorsVersion": 1, // [Required] Version of the
pubvendors.json specification
"version": 1, // [Required] Increment on
each update of this file
"globalVendorListVersion": 1, // [Required] The version of the GVL this
was created from
"updatedAt": "2018-05-28T00:00:00Z", // [Required] Updated for every modification
"disableUpstreamVendors": true, // [Optional] dont pull additional vendors from the GVL
"vendors": [ // [Required] Whitelist vendors
{
"id": 1 // [Required] ID of vendor from GVL
"purposes": [1, 2, 3], // [Optional] Publishers can restrict purposes by vendor
},
{
"id": 2
}
]
}
28. Pubvendors.json v1.1(proposal)
• Update to the GVL to expand purpose control
• vendors.purposes.id - The id of the purpose from the GVL.
• vendors.purposes.legalBasis - The legal basis for which the vendor
uses the purposes. (either "consent" or “legitimateInterest”)
• vendors.purposes.required - An optional field that signals to external
parties if a specific purpose is required for a vendor to operate.
28
"purposes": [
{
"id": 1, // [Required] ID of purpose
"legalBasis": "consent|legitimateInterest", // [Required] legal basis for usage of purpose
"required": boolean, // [Optional] Is this purpose a requirement
for the
// vendor to operate
}
]
29. Pubvendors.json v1.1(proposal)
• Change to Consent String protocol
• The Consent String should be modified to pass the version of the
pubvendors.json used when sending the request. 0 = that
pubvendors.json was not present.
• The file version can be used by downstream parties to determine if
they have an up to date version of the file when processing requests.
29
30. Timeline
• pubvendors.json v1.0 is available for immediate use by CMPs
• pubvendors.json v1.1 spec is under review and open for public
comments. Review cycle end June 1st.
Link to spec:
https://github.com/InteractiveAdvertisingBureau/GDPR-
Transparency-and-Consent-
Framework/blob/master/pubvendors.json%20v1.0%20Draft%20f
or%20Public%20Comment.md
30