IAB Europe Report: Attitudes to Programmatic Advertising 2017Romain Fonnier
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings:
Quality of advertising and transparency of fees are bottlenecks to investment
The business impacts of programmatic advertising beyond efficiencies are being realised
In-house strategies are becoming more prevalent
Investments in programmatic are set to continue to increase
Better campaign reporting and control on the buy-side and improved inventory control on the sell-side are now cited more frequently as business impacts than lower media costs and trading efficiencies.
It is also worth noting that whilst programmatic is most likely to be used for display and mobile campaigns, video is not far behind in terms of adoption. Indeed, programmatic video revenues increased by 155% in 2016 emphasising it as a key growth area.
In 2017 brand safety and fraud increased as barriers to investment for all stakeholder groups whilst viewability decreased as a barrier. Transparency of fees in the delivery chain is also a concern for advertisers and in response to IAB Europe formed its Transparency Working Group. The Working Group published a Transparency Guide with questions for stakeholders to ask of their supply chain partners in relation to fees. The guide also covers data and inventory source to address all key elements of programmatic trading.
The study shows that programmatic strategies are evolving and in-house operations becoming more prevalent. For example, a quarter of advertisers are now using an in-house model compared to just 16% in 2016, and the number of advertisers outsourcing to an agency has decreased. The number of agencies and publishers with in-house programmatic operations has also increased.
Looking forward to 2018, the majority of respondents state that they plan to further increase their programmatic trading activity.
IAB Europe Report: European Programmatic Market Sizing 2017Romain Fonnier
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 27.1% to €12bn in 2017.
Pertaining to this growth, 62% of European display ad spend was traded programmatically in 2017. Mobile continues to be the ‘most’ programmatic format as more than 80% of mobile was traded programmatically whilst video catches up – 74.1% of video was traded programmatically. Further, programmatic video is the force behind the growth as it saw 64.6% growth followed by programmatic mobile at 53.2%.
Whilst CEE is still small in size it continues to make large gains and grew by 65% compared to Western Europe which grew by 24%.
Programmatic revenues by format:
Mobile – €6.8bn
Video – €3.9bn
Programmatic revenues by region:
Western Europe – €10.8bn
Central and Eastern Europe – €1.2bn
IAB 2015 Advertising Spend Trends: Mobile, Search, Programmatic and DisplayMEC UK
Matt Bell, Head of Digital Strategy at MEC UK, reviews the IAB 2015 Digital Advertising Spend Trends - including Programmatic, Search, Display and Mobile - and looks to what's next for digital advertisers in 2016.
IAB Europe Report: Attitudes to Programmatic Advertising 2017Romain Fonnier
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings:
Quality of advertising and transparency of fees are bottlenecks to investment
The business impacts of programmatic advertising beyond efficiencies are being realised
In-house strategies are becoming more prevalent
Investments in programmatic are set to continue to increase
Better campaign reporting and control on the buy-side and improved inventory control on the sell-side are now cited more frequently as business impacts than lower media costs and trading efficiencies.
It is also worth noting that whilst programmatic is most likely to be used for display and mobile campaigns, video is not far behind in terms of adoption. Indeed, programmatic video revenues increased by 155% in 2016 emphasising it as a key growth area.
In 2017 brand safety and fraud increased as barriers to investment for all stakeholder groups whilst viewability decreased as a barrier. Transparency of fees in the delivery chain is also a concern for advertisers and in response to IAB Europe formed its Transparency Working Group. The Working Group published a Transparency Guide with questions for stakeholders to ask of their supply chain partners in relation to fees. The guide also covers data and inventory source to address all key elements of programmatic trading.
The study shows that programmatic strategies are evolving and in-house operations becoming more prevalent. For example, a quarter of advertisers are now using an in-house model compared to just 16% in 2016, and the number of advertisers outsourcing to an agency has decreased. The number of agencies and publishers with in-house programmatic operations has also increased.
Looking forward to 2018, the majority of respondents state that they plan to further increase their programmatic trading activity.
IAB Europe Report: European Programmatic Market Sizing 2017Romain Fonnier
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 27.1% to €12bn in 2017.
Pertaining to this growth, 62% of European display ad spend was traded programmatically in 2017. Mobile continues to be the ‘most’ programmatic format as more than 80% of mobile was traded programmatically whilst video catches up – 74.1% of video was traded programmatically. Further, programmatic video is the force behind the growth as it saw 64.6% growth followed by programmatic mobile at 53.2%.
Whilst CEE is still small in size it continues to make large gains and grew by 65% compared to Western Europe which grew by 24%.
Programmatic revenues by format:
Mobile – €6.8bn
Video – €3.9bn
Programmatic revenues by region:
Western Europe – €10.8bn
Central and Eastern Europe – €1.2bn
IAB 2015 Advertising Spend Trends: Mobile, Search, Programmatic and DisplayMEC UK
Matt Bell, Head of Digital Strategy at MEC UK, reviews the IAB 2015 Digital Advertising Spend Trends - including Programmatic, Search, Display and Mobile - and looks to what's next for digital advertisers in 2016.
IAB Europe European Video Ad Format Landscape InfographicIAB Europe
IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications.
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
IAB Netherlands & DDMA - Report on Paid Search AdvertisingIAB Europe
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies and advertisers with the insights they need to make strategic decisions.
IAB Spain report: H1 2016 digital ad spendIAB Europe
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an investment figure for the digital advertising industry.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
Street Fight Summit West Presentation by Unacast's Thomas WalleStreet Fight
Street Fight Summit West is the premier event for businesses working in local commerce, marketing, media, and technology, San Francisco, California, June 7, 2016.
IAB Europe European Video Ad Format Landscape InfographicIAB Europe
IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications.
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
IAB Netherlands & DDMA - Report on Paid Search AdvertisingIAB Europe
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies and advertisers with the insights they need to make strategic decisions.
IAB Spain report: H1 2016 digital ad spendIAB Europe
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an investment figure for the digital advertising industry.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
Street Fight Summit West Presentation by Unacast's Thomas WalleStreet Fight
Street Fight Summit West is the premier event for businesses working in local commerce, marketing, media, and technology, San Francisco, California, June 7, 2016.
Innovation at Scale & Building with ❤️Gregory Raiz
Large organizations need to innovate to survive. This talk shows how tools like AR, VR, Voice, Machine Learning and more can help transform your business. The talk also talks about how larger companies can inhibit innovation.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Artefact - Building voice-based intelligent shopping listsBigDataExpo
For the French retailer Monoprix, we envisioned an interactive shopping list based on a voice interface. Using customer and retail data we designed a unique user experience.
We will show you how we communicate brand identity, increase sales, and improve the shopping experience through voice.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
A Hitchhiker’s Guide to the Digital Economy for Banks by Ilker TasdemirMDS ap
MDSap Presentation at MEBIS 2018 on how the banking industry is being disrupted in the digital economy where technology changes everything from how customers find, select and engage with banks to how third-party financial services, P2P platforms, and the broader FSI eco-systems will be replacing many of the traditional services banks provide. This session offers advisory for banks to start their digital transformation and the best way to quickly gain ROI.
We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of writing. Things change fast in this industry, so we’ve also given you some trends to look out for in 2018 that we think will matter to your business.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
4. AI
MARKETING APPLICATIONS OF AI
MARKETING
WITH
PROGRAMMATIC
BUYING
ANALYTICS
AIMARKETING
OF
SERVICE
EXPERIENCES
SKILLS and BOTS
AIMARKETING
TO
SEO
VRM/AGENTS
DEVELOPING QUICKLY
DRIVING
PERFORMANCE
IMPROVEMENT
THE LONG TERM
VISION
OUTSOURCED
CONSUMER DECISION
MAKING
TODAY’S EMERGING
CHALLENGE
KEY TO SUCCESS IN
THE LONG TERM
@OMD_EMEA
5. INTRODUCING RETAIL REVOLUTION :
UNDERSTANDING CONSUMER PERCEPTIONS & POSSIBILITIES OF AI
AI
PERCEPTIONS
RETAIL
BEHAVIOURS
AI
USAGE
@OMD_EMEA
7. OUR APPROACH
The research used a mixed method approach giving insight into how consumers accept, understand and trust AI,
exposing how brands can implement AI services that deliver meaningful human impact.
STAGE ONE
Set the scene
STAGE TWO
Explore
STAGE THREE
Quantify
@OMD_EMEA
8. EUROPEAN CONSUMERS ARE OPEN TO AI TECHNOLOGIES
Base: EMEA Total n=15986
Q. Would you consider AI to be a part of your life? Source: OMD Snapshots, 2017
25%
61%
SPAIN
FRANCE
36%
ITALY
48%
30%
ROMANIA
36%
45%
16%
58%
POLAND
18%
50%
GERMANY
SWEDEN
14%
19% FINLAND
26%
19%
28%
RUSSIA
61%NETHERLANDS
16%
42%
NORWAY
18%
23%
18%
DENMARK
42%
UK
26%
32%
Yes, I would like to get an AI device/app Yes, I am already using an AI device/app
22%
OF EUROPEANS ARE
ALREADY USING AI
AND ANOTHER
41%
WOULD LIKE TO
36%
@OMD_EMEA
27%
BELGIUM
26%
9. YOUNGER AUDIENCES HAVE DIFFERENT BARRIERS TO ADOPTION
AI Barriers
36%
18%
I don't need AI
I need to be taught how to use it
Significantly higher for <35s
Significantly higher for >35s
Base: EMEA, amongst those who would not consider AI n=3345
Q. Why would you not consider an AI capable device or app as being part of your life? Source: OMD Snapshots, 2017
@OMD_EMEA
10. AI FITS DIFFERENT NEEDS ACROSS CATEGORIES
Base: EMEA Total n=15986
Source: OMD Snapshots, 2017
Help me
Empower me with the
information to make
better decisions.
Do it for me
Know when I need
something. Don’t wait
for me to tell you.
Surprise me
Recommend something I
wouldn’t have thought
about myself, but I’m
guaranteed to like.
Know me
Make personalised
suggestions from what you
know about me (beyond
demographic data).
IT Software
& Apps
Health
& Wellness
Movies & TV
Books & Music
Video Games
Finance
Medicine
& Healthcare
Travel
Utilities
Automotive
Furniture
& Decor
Consumer
Electronics
Toy & Games Luxury
Events
Groceries
(Food & Drink)
Fashion & Apparel
Beauty &
Personal Care
Restaurants
@OMD_EMEA
11. A WEALTH OF VALUABLE INFORMATION ABOUT CURRENT AI
BEHAVIOURS AND PERCEPTIONS
@OMD_EMEA
Sector, audience and market
specific nuances
Universal truths VS.
12. EMPIRICAL EVIDENCE TO POSITION OUR ROLE AS MARKETERS IN
THE ADOPTION OF AI
@OMD_EMEA
PROMOTE A PEOPLE-FIRST
APPROACH TO AI
INFORM AND ADVISE ON AI
TECHNOLOGIES
PERSONALISE PROMOTION
THROUGH TARGETTING
14. 14
72% agree that
“experiencing virtual
reality will be in future
what watching television
is today.” 10.7
22.4
36.7
49.2
2016 2017 2018 2019
Increasing use of VR in US
Source 1: Oath & pilot VR Research 2017, Question: “To what extent do you agree or disagree with the following statements?” Base: total n=338, top-2-box,
Source 2: eMarketer forecast: includes people who consume 360° photos/videos or 3D animated VR content at least once a month on any device.
A trend becomes reality: Virtual reality is the
communication of the future
US Virtual Reality Users (millions)
15. Objectives
Analyse the levels of attention paid
to VR experiences.
The extent of the immersion.
Assess how brands can take full
advantage of VR for optimal impact.15
16. 16
Virtual apartment: Living room & kitchen
VR sessions with 338 consumers
4 test groups with different ad placements
Follow-up survey with all consumers
Target group: 50% male, 50% female, aged between 20 and 49,
involved in buying groceries for their household
Smart home elements:
• Digital assistant “Jeannie”
• AR system: lighting control system
• Smart TV
• Digital fridge
• AR weather forecast
Source: Oath & pilot VR Research 2017
VR research setup:
A futuristic virtual home
18. 18
Strong impact and full
user attention
94%“I was very impressed by the virtual
experience.”
79%“I was so immersed in the virtual
environment that I forgot everything
around me.”
Source: Oath & pilot VR Research 2017, Question: “To what extent do you agree or disagree with the following statements?” Base: total n=338, top-2-box
19. 19
Source: Oath & pilot VR Research 2017
Analyzing different brand placements in our smart
home apartment
Product placement
“coffee”
(all test groups)
AR banner
“travel”
(all test groups)
Audio sponsoring
“tech”
(test groups 3, 4)
TV commercial
“entertainment”
(test groups 2, 3, 4)
AR banner
“cheese”
(test group 4)
20. 20
4 scenarios with increasing ad exposure
Virtual living room Virtual kitchen
Tele-
port
Interaction
Lighting control
system
Audio
Welcome
TG1
TG4
Goodbye
& Weather
Interaction
Digital fridge
TG2
TG3
Audio
sponsor
TV commercial
“entertainment”
Audio
alert
Banner “cheese”
Product
placement
“coffee”
Banner
“travel”
23. 23
Source: Oath & pilot VR Research 2017, Question: “To what extent do you agree or disagree with the following statements?” Base: total n=338, top-2-box
91% think, that
“virtual reality offers brands completely
new ways to connect with their
customers.”
69% say, that
“brands are seen as extremely
innovative if they are showcasing
VR to their customer base.”
24. 24
Source: Oath & pilot VR Research 2017, Question 1: “Can you remember any of these products/features?”
Question 2: “Which of these products and features did you like the most, and which did you like the least?” Base: total n=338
The digital fridge is the most memorable
smarthome element
Unaided
recall (in %)
Weather
Forecast
Digital
Fridge
Smart
TV
Lighting
Control
System
Digital
Assistant
3093625655
Liked the
most (in %)
Disliked the
most (in %)
18
-14
25
-17
48
-13-17
5
-39
4
27. 144
176
Cheese purchase
without exposure to the banner
Cheese purchase
with exposure to the banner
Amount of cheese purchased at the digital fridge [g]
Source: Oath & pilot VR Research 2017, Analysis of purchase behavior at the digital fridge: Significant increase in the amount of cheese purchased,
with same usage habits of all respondents within the test groups.
27
In-home AR advertising
drives sales uplift in the
product category
+22%
29. 94%
87%
83%
42%
36% 33%
TG 2
TV commercial
TG 3
TV commercial
+ Audio sponsor
TG 4
TV commercial
+ Audio sponsor
+ Banner "cheese"
Visibility TV
commercial
Brand recall
Source: Oath & pilot VR Research 2017, Question: “Which brands or branded products do you remember?” Base: TG2-TG4 n=256
29
Less eye contact with TV
commercial as ad placements
increase
32. “ With our study, we see an
important pioneering step, in
particular with regard to the
possibilities of VR analysing
milliseconds of data to precisely link
attention, behaviour and survey.
Daniel Daimler, Senior Consultant
Market Research pilot Hamburg. 32
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