Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
VIRTUAL RETAIL & THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION A...ELSE CORP
VIRTUAL RETAIL AND THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION AND PERSONALIZATION CONFERENCE
Gaining a more permanent voice in the discussions and debate around Mass Customization and Personalization in the Fashion & Footwear industry, ELSE Corp’s CEO, Andrey Golub participated at the 9th World Mass Customization & Personalization Conference (MCPC 2017) which took place from the 19th to the 21st November. On the 20th November, he presented the company’s project ‘The Future of Footwear: From Mass Customization to Factory on Demand’ in the Parallel Session 2.2: MCP for Apparel and Textiles.
more info: http://www.else-corp.com/mcpc2017
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
more info: https://www.eurocis-tradefair.com/vis/v1/en/exhibitors/eurocis2018.2561231
NFC Automobile technology will be adds a value to customers, by helping to increase the customer engagement and increases the customers experience in the automobile showroom.
Our solution also address the business challenges faced by Auto showroom clients.
1> Customer engagement .
2> Customers Wow Experience in the showroom
3> Customer education
4> Build a long lasting brand for the Auto-showrooms
VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applicat...ELSE CORP
#VRxVR is a B2B Cloud SaaS platform, in development by ELSE Corp- a Virtual Retail company, for brands and retailers, "powered by E.L.S.E.”, which is enabling a new Customer Experience in VR, AR and MR, around the processes of product catalog creation, runway shows, use for "see now-buy now” and similar scenarios.
more info: www.else-corp.com/technology
VIRTUAL RETAIL & THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION A...ELSE CORP
VIRTUAL RETAIL AND THE FUTURE OF FOOTWEAR AT THE 9th WORLD MASS CUSTOMIZATION AND PERSONALIZATION CONFERENCE
Gaining a more permanent voice in the discussions and debate around Mass Customization and Personalization in the Fashion & Footwear industry, ELSE Corp’s CEO, Andrey Golub participated at the 9th World Mass Customization & Personalization Conference (MCPC 2017) which took place from the 19th to the 21st November. On the 20th November, he presented the company’s project ‘The Future of Footwear: From Mass Customization to Factory on Demand’ in the Parallel Session 2.2: MCP for Apparel and Textiles.
more info: http://www.else-corp.com/mcpc2017
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
more info: https://www.eurocis-tradefair.com/vis/v1/en/exhibitors/eurocis2018.2561231
NFC Automobile technology will be adds a value to customers, by helping to increase the customer engagement and increases the customers experience in the automobile showroom.
Our solution also address the business challenges faced by Auto showroom clients.
1> Customer engagement .
2> Customers Wow Experience in the showroom
3> Customer education
4> Build a long lasting brand for the Auto-showrooms
VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applicat...ELSE CORP
#VRxVR is a B2B Cloud SaaS platform, in development by ELSE Corp- a Virtual Retail company, for brands and retailers, "powered by E.L.S.E.”, which is enabling a new Customer Experience in VR, AR and MR, around the processes of product catalog creation, runway shows, use for "see now-buy now” and similar scenarios.
more info: www.else-corp.com/technology
ELSE TALKS INDUSTRY 4.0: meet ELSE Corp at Explore Talks on Manufacturing 4.0, 5 October- Copernico Milano. more info: http://www.else-corp.com/explore-talks
The presentation enumerates all sponsor's benefits for the Mobile Essentials event featuring mobile marketing experts in Mobile Marketplace, Mobile Commerce and Mobile Showcase
Mobile UX for user engagement and monetization - Emilia Ciardi - Codemotion R...Codemotion
Codemotion Rome 2015 - The talk dives into the best practices for user engagement and monetization of mobile apps and games. Through examples and real-life scenarios, the key moments of the mobile user experience will be examined to provide guidelines and hands-on practices to help monetize apps and turn average users into a marketing and revenue building resource.
Branding on vehicles/Taxis plying on our city roads can be one effective and cost efficient medium to address these challenges. For consumers cabs/ taxis are a budget friendly travel medium for both short and long distances. But for advertisers they open a whole new segment for effective advertising.
Yes! Cab branding is the latest addition in the world of out-of-home (OOH) advertising.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
This presentation showcases some of the unique solutions that IXFocus has developed for Automotive clients. If you are in the automotive industry and are looking for cutting edge solutions to engage your audience, get in touch with us at enquiry@ixfocus.com
Insights Success has shortlisted Next-Generation Automotive Tech Solution Providers-2019. so with the intent of recognizing companies who are working hard
Project Consultancy for the Omnichannel Marketing Strategy of a Long Term Renting Car company. Relevant topics proposed were:
- Progressive Web App
- Partnerships
- SEO and SEM strategy
Digital Automotive: Transformationsansätze und Best Practices im Automobil-Se...TWT
Von heute 7.800 Autohändlern in Deutschland, werden bis 2020 nur noch circa 4.500 existieren. Der Grund: Die Konkurrenz ist heute nur einen Klick entfernt. Die folgenden Transformationsansätze und Best Practices zeigen, wie das Automobil-Segment die eigene Zukunft gestalten kann.
ELSE TALKS INDUSTRY 4.0: meet ELSE Corp at Explore Talks on Manufacturing 4.0, 5 October- Copernico Milano. more info: http://www.else-corp.com/explore-talks
The presentation enumerates all sponsor's benefits for the Mobile Essentials event featuring mobile marketing experts in Mobile Marketplace, Mobile Commerce and Mobile Showcase
Mobile UX for user engagement and monetization - Emilia Ciardi - Codemotion R...Codemotion
Codemotion Rome 2015 - The talk dives into the best practices for user engagement and monetization of mobile apps and games. Through examples and real-life scenarios, the key moments of the mobile user experience will be examined to provide guidelines and hands-on practices to help monetize apps and turn average users into a marketing and revenue building resource.
Branding on vehicles/Taxis plying on our city roads can be one effective and cost efficient medium to address these challenges. For consumers cabs/ taxis are a budget friendly travel medium for both short and long distances. But for advertisers they open a whole new segment for effective advertising.
Yes! Cab branding is the latest addition in the world of out-of-home (OOH) advertising.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
This presentation showcases some of the unique solutions that IXFocus has developed for Automotive clients. If you are in the automotive industry and are looking for cutting edge solutions to engage your audience, get in touch with us at enquiry@ixfocus.com
Insights Success has shortlisted Next-Generation Automotive Tech Solution Providers-2019. so with the intent of recognizing companies who are working hard
Project Consultancy for the Omnichannel Marketing Strategy of a Long Term Renting Car company. Relevant topics proposed were:
- Progressive Web App
- Partnerships
- SEO and SEM strategy
Digital Automotive: Transformationsansätze und Best Practices im Automobil-Se...TWT
Von heute 7.800 Autohändlern in Deutschland, werden bis 2020 nur noch circa 4.500 existieren. Der Grund: Die Konkurrenz ist heute nur einen Klick entfernt. Die folgenden Transformationsansätze und Best Practices zeigen, wie das Automobil-Segment die eigene Zukunft gestalten kann.
Joshi Inc. is an "IT and Marketing Solutions" company, that specializes in Web & Mobile Application Development, Web Design and Social Media Marketing. We also offer Creative services in the areas of Branding and Graphic Design.
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
Search Engines MD is a SEO agency specializing in automotive website optimization. In addition to our Automotive SEO services we also offer PPC, Social Media and other types of internet marketing.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
An outline of the differing role of KPIs at startups vs mature businesses, drawing out the implications for the approach and methodology to their development.
Brand activation is looking deeper into the possibilities within the brand, its strategy and position to find assets that have relevant consequences for the whole company. A brand can be activated in a range of situations, best summarized in four cornerstones; Products and services, Employees, Identity and Communication. An active brand offers products and services that deliver on the brand position. It meets the customer in a personal manner closely related to the position. It also has the same appearance independent of interface.
In other words, the customer will perceive the brand as “one coherent company” whether he or she meets it in digital or analog media, through a product, face to face or on the telephone. But brand activation is also communicating the position through advertising.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share inspirational collection of cases regarding the automotive industry looked upon from three perspectives:
EXPERIENCE - exploration and showcasing of signs of consumer experiences (both online & offline) one can get during purchase occasions, indoor or outdoor events as well as through online or offline installations
COMMUNICATION - signs and cases straight from the advertising industry as well as examples of content marketing together with inspiring initiatives of how to boost loyalty and maintain great relationship with consumers
BUSINESS INNOVATION - new products as well as services created by companies often as extensions to their existing ones and new business ventures that open new possibilities on the market.
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORKStephane Boulissiere
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
Startup Stage - Finance & Insurance - Presentation by Gorjan Agacevic, CTO of Amodo at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment.
8th-9th April, Hotel Kempinski, Munich, Germany
Kurt McGuiness' presentation at Mumbrella360JordanDervish
Kurt McGuiness, PR & Brand Experience Manager, Volkswagen Group Australia presented 'The Volkswagen Guide on How to Employ the Rule of Four in Your Content Strategy'
SmartTV by Mods4cars: TV-In-Motion Module for Bentleyflashnewsrelease
The aftermarket video-in-motion unlocker SmartTV offered by Mods4cars is now available for all modern Bentley models. It allows passengers to enjoy multimedia playback on the front screen while the car is in motion. The hardware based video-in-motion unlock can be quickly enabled or disabled on demand.
Mercedes car production China crosses 500,000 - Press ReleaseRushLane
The 500,000th locally produced Mercedes-Benz passenger car, an all-new long-wheelbase C-Class model, has rolled off the production lines at Daimler’s Sino-German production joint-venture Beijing Benz Automotive Co., Ltd. (BBAC), marking yet another milestone in Mercedes-Benz’s increasing local footprint in China.
Social media marketing strategy by Automotive brands.pdfSauravkumar194367
In the digital age, social media has become a powerful tool for automotive brands to connect with a global audience, enhance brand presence, and drive engagement. Automotive companies have implemented various innovative strategies to leverage the potential of social media platforms and establish a strong foothold in the global market.
One effective strategy employed by automotive brands is influencer collaborations. By partnering with international automotive influencers and content creators, brands like BMW have successfully showcased their vehicles and shared authentic experiences with a vast audience. Through platforms like YouTube and Instagram, these influencer-driven campaigns have generated millions of views, expanding the brand's global reach and contributing to increased brand awareness and engagement.
Another key approach is the utilization of interactive virtual experiences. Brands such as Porsche have organized virtual reality (VR) experiences and 360-degree videos, allowing global audiences to immerse themselves in the brand's offerings. By providing virtual exploration of their vehicles' features and designs, Porsche has captivated a wide audience, creating excitement and curiosity around their brand on a global scale.
Storytelling and brand identity play a significant role in the social media strategies of automotive brands. Brands like Mercedes-Benz have effectively used social media platforms to tell captivating stories that showcase their heritage, innovation, and the luxurious lifestyle associated with their vehicles. By leveraging the power of storytelling, Mercedes-Benz has established an emotional connection with its global audience, strengthening brand loyalty and positioning themselves as a leading luxury automotive brand.
Social causes and sustainability have also emerged as important themes for automotive brands. Companies like Volvo have launched campaigns that focus on environmental sustainability, emphasizing their commitment to reducing carbon emissions and promoting their electric and hybrid vehicles. By aligning with social causes, these brands have gained global recognition for their eco-friendly initiatives, attracting environmentally conscious consumers and enhancing their brand image.
Data-driven targeting and personalization have become crucial elements in automotive brands' social media strategies. Brands like Toyota have leveraged data analytics and social media insights to identify specific customer segments and personalize their content, advertisements, and offers. This data-driven approach enables them to deliver relevant messages to targeted global audiences, optimize campaign performance, and enhance customer engagement on a global scale.
Overall, automotive brands have recognized the power of social media as a global communication tool. By implementing influencer collaborations, interactive virtual experiences, compelling storytelling, sustainability initiatives.
Similar to Best Practice Automotive Marketing Trends 2015 (20)
Remote Healthcare bezeichnet die Formen der Gesundheitsversorgung, die räumliche Distanzen überbrücken. Innovative Diagnoseinstrumente erlauben dem Patienten die selbstständige Messung seiner Vitaldaten, die in Echtzeit an den Hausarzt übermittelt werden. Die Fokuszielgruppe für diese vernetzte Fernüberwachung sind ältere, unmobile oder ländlich wohnende Personen.
Viele der Onlinedienste werden zunehmend aber auch für jüngere Menschen attraktiv. Immer populärer wird die Gesundheitsberatung per Videochat oder mit speziellen Chatbots, womit vor allem psychotherapeutische Ansätze abgebildet werden. In Zukunft werden intelligente Pflaster Auskunft über die Wundheilung geben, während KI-Diagnostik und selbstfahrende Mini-Kliniken Gesundheitsbedürfnisse flexibel befriedigen.
*** futuregram.trendone.com ***
Chatbots sind Software, die mit Menschen Dialoge führen kann. Die dritte Ausgabe des Futuregrams befasst sich mit dem Trendthema Chatbots. Best Practice Beispiele zeigen verschiedene Bereiche von Conversational Commerce bis zu Human Resources auf, in denen Chatbots schon heute zum Einsatz kommen. Neben den Hürden der Nutzerakzeptanz und der technologischen Machbarkeit, werden mögliche Zukunftsszenarien betrachtet, die es erlauben die Auswirkungen auf das eigene Geschäftsfeld zu analysieren.
*** Ideen zum Mitnehmen: futuregram.trendone.com/#opportunityoutlook ***
Zahlreiche aktuelle Best-Practices zu den Trendthemen 2016: IoT Marketing, VR Lifestyle, Video Live Streaming, Blockchain, Continuity Services und Cruelty Freeness.
In der zweiten Ausgabe des Futuregrams steht ein Markt- und Playerüberblick zum Trendthema Virtual Reality im Fokus. In qualitativen Interviews geben fünf Experten, u.a. Stephan Otto vom Fraunhofer IIS und Sara Lisa Vogl von VR-Nerds, ihre Einschätzungen zu Anwendungsfeldern und der Zukunft von VR. Abschließend macht das Futuregram anschaulich, in welchen Branchen bereits innovative Einsatzmöglichkeiten bestehen.
Wir richten unseren Blick bereits auf das neue Jahr und auf die Themen, die uns beschäftigen werden. Nachstehend lesen Sie unsere sieben Trends für 2016 - manche davon sind neu, manche davon bereits bekannter, aber hoch relevant.
Trendone Futuregram #1: Video Live StreamingTRENDONE GmbH
Mit dem Futuregram bietet TRENDONE ein neues Insights-Format, das Trendphänomene erfahrbar macht. Methoden wie Trend und Desk Research gepaart mit qualitativen Nutzerinterviews ermöglichen einen ganzheitlichen thematischen Zugang zu aktuellen Entwicklungen.
In der aktuellen Ausgabe des Futuregrams wird das Thema Video Live Streaming in den Fokus gerückt. Neben einem umfassenden Markt- und Playerüberblick werden Nutzungsmotive und Anwendungsszenarien unterschiedlicher Zielgruppen für verschiedene Plattformen analysiert. Das Futuregram liefert Consumer Insights für die Nutzung von Video Live Streaming Plattformen im privaten wie auch im professionellen Kontext.
Vor genau einem Jahr haben wir zahlreiche Micro-Trends vorgestellt, die die Bedeutung von Virtual Reality für Kunst, Werbung und für News aufzeigen sollten. Das vergangene Jahr ist mit vielen weiteren innovativen Anwendungen ins Land gezogen, doch noch immer gibt es in Deutschland und Österreich kein Head-Mounted-Display zu kaufen. Höchste Zeit, ein paar Fragen zu stellen.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TREND REPORT
INTERACTIVE TAB NAVIGATION
Use the interactive tabs to click your way directly to the main categories.
DIRECT LINK-UP OF MICRO-TRENDS
Click to access the micro-trends in the trend categories.
LINK-UP TO THE ONLINE TREND DATABASE
Trendexplorer
This is where you can access the micro-trend in our online trend database.
Send a Trend
You can use this feature to forward the micro-trend to business partners
and colleagues.
PPT Export
Export the micro-trend directly to a PowerPoint file.
More Images
Call up more images related to this micro-trend.
Video
Take a look at a video about the micro-trend.
DEEPLINK
Deeplink takes you directly to the micro-trend’s website.
1
2
3
4
1
Interactive
tabs
2 Micro-trends
3
Online
trend database
4 Deeplink
BEST PRACTICE AUTOMOTIVE TRENDS 2015
3. AUGMENTED REALITY GLASSES FOR DRIVERS
The automotive brand MINI is collaborating with its parent company
BMW to develop augmented reality glasses that will project relevant
information into the driver's view. This could be navigation data, current
speed, speed limits, points of interest as the drivers pass or even
parking assistance. The function “X-Ray View” makes solid parts of the
car around the driver transparent so that obstacles and pedestrians
become more visible. Additional street views come from a camera
fastened to the side mirror of the car.
http://miniusanews.com
BMW AG, Germany 3trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015
4. BMW PLACES STICKERS ON RIVAL STEERING WHEELS
BMW has used valet parking services in Brazil to promote the new 116i
model in a simple and effective way. Staff of the parking services at
upmarket restaurants placed BMW stickers on the steering wheel of
cars to cover up the other brand's logo. When the owners returned to
their cars, they found the BMW emblem together with an advertising
slogan, a picture of the new car and its price. According to the agency
behind the campaign, the number of test drives in the region for the
new BMW 116i increased by a third.
http://www.bmw.com.br
BMW AG, Brazil 4trendexplorer send a trend PPT export
BEST PRACTICE AUTOMOTIVE TRENDS 2015
5. AUDI-FEELING IN ACTION CINEMA
The Russian subsidiary of the BBDO agency network has adapted an
Audi ad to 4DX theatre technology to appeal to multiple senses of
cinema-goers at the same time. In addition to the images and audio,
moving seats, mist and fragrances gave viewers the feeling of sitting in
the vehicle in the ad featuring an Audi TT entering the Earth's
atmosphere from space. The vehicle landed on a ramp and drove a
serpentine route while the viewers' seat moved with it.
http://bbdogroup.ru
Audi AG, Germany 5trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015
6. CAR-SHARING WITH FRIENDS
Audi is testing a car-sharing concept in Stockholm called "Audi Unite",
in which several people can share a car. A maximum of five people get
the chance to use a brand new Audi for a period of one or two years.
People can reserve the car via an app for their chosen length of time.
The people who share the car can decide by themselves if they want to
split the costs evenly or pay according to their use of the car.
Depending on the chosen model, the deal costs between €160 and
€1,000 per month.
https://www.audiunite.com
Audi AG, Sweden 6trendexplorer send a trend PPT export
BEST PRACTICE AUTOMOTIVE TRENDS 2015
7. CINEMA AD INSIDE CLOSING CURTAINS
In a campaign for the Smart car, BBDO Istanbul has created a cinema
ad that was shown between half-closed curtains to highlight the
compact size of the car. Without any warning, the curtains started to
close slowly until just a small opening was left. Afterwards, a life-size
model of the car reversed into the space between the curtains. The ad
also featured the company's logo and a message saying that the
Smart car can fit in everywhere.
http://www.bbdo.com.tr
BBDO Worldwide, Turkey 7trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015
8. CUSTOMIZING A MERCEDES ON INSTAGRAM
Instagram users can now build a custom Mercedes Benz GLA and
share the result on their Instagram account. Users go to the new GLA
Instagram page and tap the main image to get started, choosing the
colour, wheels, roof type and grill. Each tap links to further Instagram
profiles, where individual colours, wheels, roofs and grills are stored.
The last link takes users to the profile with the custom-built car.
http://mercedesblog.com
Daimler-Benz AG, USA 8trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015
9. PERSONALISED SPEEDOMETERS AFFECT DRIVING BEHAVIOUR
Volkswagen has carried out a road safety campaign in New Zealand
which used children to help their parents change their driving habits.
Four families were selected for the campaign and the children had the
job of redesigning the speedometers of the families' Golf cars. This left
them colourfully drawn with a personal message in the middle. The
average driving speed of all four families significantly sank over a
comparable period. The campaign was accompanied by a website and
videos.
http://www.volkswagen.co.nz
Volkswagen AG, New Zealand 9trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015
10. DEMONSTRATING FATIGUE DETECTION IN A SOCCER GAME
In collaboration with AlmapBBDO in Brazil, Volkswagen launched an
advertising campaign during soccer matches on TV to raise awareness
of fatigue detection in its cars. Whenever players were ready to be
subbed off, the fatigue sensor icon used by Volkswagen – a coffee cup
– appeared over their heads. While the players were leaving the field,
a small banner explained what the the cup meant and what the
Volkswagen fatigue detection system does.
http://www.vw.com.br
AlmapBBDO, Brazil 10trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015
11. TEST DRIVE WITH PARKING SPOT GUARANTEE
Volkswagen has carried out a "Park & Drive" event in Warsaw to try
and recruit potential new customers for a test drive. While doing so, the
company used the city's widespread parking problems for its own
ends. People could sign up to the "Park & Drive" event and the test
cars were then parked outside their office the next morning. A VW
employee waited for the test person, offered them the free parking spot
and then handed over the keys to the test car. This enabled
participants to have a short test drive safe in the knowledge that they
could return to a free parking spot.
http://www.volkswagenwarszawa.pl
Volkswagen AG, Poland 11trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015
12. VOLVO SPRAY HELPS CYCLISTS
Grey London and Albedo 100 have developed the spray "LifePaint" for
Volvo which increases the visibility of cyclists, thereby offering them
greater protection. The spray can be used on bicycles and clothing and
is invisible in bright conditions. It reflects car lights in dark
environments, making cyclists easy to see. After application, the spray
lasts about a week, leaves no markings and can be applied afresh.
The first 2,000 cans of "LifePaint" are initially being sold in six cycling
shops in Kent and London.
http://www.volvolifepaint.com
Volvo Car UK Ltd., UK 12trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015
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EXECUTIVE TRENDREPORT MAY 2015