Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Preparing for GDPR: General Data Protection Regulation - Stakeholder Presenta...Qualsys Ltd
Preparing for the new General Data Protection Regulation? Here is a presentation to help you to engage your employees with their new information security requirements. In this ppt presentation, you will find out: why GDPR, steps to manage compliance, important information security facts and some of the key articles.
Be careful what you wish for! How the GDPR even now it has been finalised may not solve the key problems of rthe tech community of what is personal data and what is anonymised/pseudonymous.
Social business software is all about sharing content and data in a “collaborative” way to identify internal or external experts. Most of these data must be considered as personal data which is related to an individual person.
Implementing social business technologies in enterprises often leads to discussion with data protection supervisors how to be compliant with EU data protection law. This discussion gets even more challenging if you consider using social business applications in “the cloud” which might the only choice in the near future due IBMs “Cloud First” or Microsoft’s “Cloud only” delivery model.
This session will give you an overview
- about EU data protection regulations
- its implications for using social business systems
- special considerations for using cloud based social business systems
An In House Counsel and Privacy Practitioners update on the changed regulatory landscape.
The Privacy and Data Protection Act 2014 received Royal Assent on 2 September 2014.
The new legislation replaces the Information Privacy Act 2000, and the Commissioner for Law Enforcement Data Security Act 2005, with a unified scheme governing the handling of personal information and data by Victorian Public sector agencies.
Preparing for GDPR: General Data Protection Regulation - Stakeholder Presenta...Qualsys Ltd
Preparing for the new General Data Protection Regulation? Here is a presentation to help you to engage your employees with their new information security requirements. In this ppt presentation, you will find out: why GDPR, steps to manage compliance, important information security facts and some of the key articles.
Be careful what you wish for! How the GDPR even now it has been finalised may not solve the key problems of rthe tech community of what is personal data and what is anonymised/pseudonymous.
Social business software is all about sharing content and data in a “collaborative” way to identify internal or external experts. Most of these data must be considered as personal data which is related to an individual person.
Implementing social business technologies in enterprises often leads to discussion with data protection supervisors how to be compliant with EU data protection law. This discussion gets even more challenging if you consider using social business applications in “the cloud” which might the only choice in the near future due IBMs “Cloud First” or Microsoft’s “Cloud only” delivery model.
This session will give you an overview
- about EU data protection regulations
- its implications for using social business systems
- special considerations for using cloud based social business systems
An In House Counsel and Privacy Practitioners update on the changed regulatory landscape.
The Privacy and Data Protection Act 2014 received Royal Assent on 2 September 2014.
The new legislation replaces the Information Privacy Act 2000, and the Commissioner for Law Enforcement Data Security Act 2005, with a unified scheme governing the handling of personal information and data by Victorian Public sector agencies.
25th May 2018 marks the enforcement date of EU’s General Data Protection Regulation. This new regulation strives to increase privacy for individuals and penalize businesses in breach. The complexity organizations face in managing consumer data is driving the growth of privacy tech solutions that decisively address a slew of privacy compliance challenges.
This webinar gives an overview of:
- The regulation landscape
- Territorial scope
- Remedies, liabilities and penalties
- Privacy notices
- The right of data subject
- Consent
- Data processing
- Profiling or "automated individual decision-making"
- International marketing and data transfers
A recording of this webinar is available here:
https://www.youtube.com/watch?v=Vr_CT24v2iI
In this Story, we follow Sophie in her life and job. In her new job, she meets Marco, who chose Microsoft Solutions to be as compliant as possible with GDPR.
If you want to hear the story behind the slides, feel free to get in touch via www.thedataprotectionoffice.eu
GDPR will replace national data protection laws of all 28 EU member states in May 2018 and is applying to any organization that processes data of EU data subjects.
ABM Display Advertising Success in the World of GDPR [PPT]Kwanzoo Inc
In this webinar, see the specific impacts of GDPR on B2B companies as they plan, budget, launch and measure success from ABM advertising programs that reach and engage the 500 Million+ citizens of EU countries and the UK. Our panel of experts will cover the IT, Legal, Marketing, Data and Technology Provider side of GDPR compliance. All of these dimensions need to be addressed as you plan for the world of GDPR.
Explores:
1. Introduction to Privacy Regimes in the United States and Abroad
2. Mobile Applications and Devices
3. Lawful Collection and Use of “Big Data”
4. International Privacy and Cross-Border Data Transfers
5. Data Security Requirements and Data Breach Response
6. IT Outsourcing and the Cloud
7. Recent Developments and Emerging Issues
Introduction to EU General Data Protection Regulation: Planning, Implementat...Financial Poise
The GDPR changed the way the world collects, stores, and sends personal data. The GDPR is a broad EU regulation that requires businesses to protect the personal data of EU citizens, whether the business itself is in the EU or elsewhere. Since its implementation in 2018, companies that collect data on EU citizens must comply with strict rules for the protection of personal data or face heavy fines for non-compliance. This webinar will provide an overview of GDPR’s applicability and requirements, as well as how your organization may meet those standards.
Data Protection Seminar 2_Marketing & GDPR_ISOLAS LLP_26-07-17Michael Adamberry
This presentation outlines the issue of Direct Marketing, including the use of cookies, the opt-out register and the e-Privacy Directive (and Regulation). The focus is around the Gibraltar Data Protection Act 2004, and how this will change under the General Data Protection Regulation ("GDPR") as of 25th May 2018 and the upcoming e-Privacy Regulation
ISOLAS is pleased to offer assistance in conducting data audits and ensuring you are compliant before the deadline - the clock is ticking!
25th May 2018 marks the enforcement date of EU’s General Data Protection Regulation. This new regulation strives to increase privacy for individuals and penalize businesses in breach. The complexity organizations face in managing consumer data is driving the growth of privacy tech solutions that decisively address a slew of privacy compliance challenges.
This webinar gives an overview of:
- The regulation landscape
- Territorial scope
- Remedies, liabilities and penalties
- Privacy notices
- The right of data subject
- Consent
- Data processing
- Profiling or "automated individual decision-making"
- International marketing and data transfers
A recording of this webinar is available here:
https://www.youtube.com/watch?v=Vr_CT24v2iI
In this Story, we follow Sophie in her life and job. In her new job, she meets Marco, who chose Microsoft Solutions to be as compliant as possible with GDPR.
If you want to hear the story behind the slides, feel free to get in touch via www.thedataprotectionoffice.eu
GDPR will replace national data protection laws of all 28 EU member states in May 2018 and is applying to any organization that processes data of EU data subjects.
ABM Display Advertising Success in the World of GDPR [PPT]Kwanzoo Inc
In this webinar, see the specific impacts of GDPR on B2B companies as they plan, budget, launch and measure success from ABM advertising programs that reach and engage the 500 Million+ citizens of EU countries and the UK. Our panel of experts will cover the IT, Legal, Marketing, Data and Technology Provider side of GDPR compliance. All of these dimensions need to be addressed as you plan for the world of GDPR.
Explores:
1. Introduction to Privacy Regimes in the United States and Abroad
2. Mobile Applications and Devices
3. Lawful Collection and Use of “Big Data”
4. International Privacy and Cross-Border Data Transfers
5. Data Security Requirements and Data Breach Response
6. IT Outsourcing and the Cloud
7. Recent Developments and Emerging Issues
Introduction to EU General Data Protection Regulation: Planning, Implementat...Financial Poise
The GDPR changed the way the world collects, stores, and sends personal data. The GDPR is a broad EU regulation that requires businesses to protect the personal data of EU citizens, whether the business itself is in the EU or elsewhere. Since its implementation in 2018, companies that collect data on EU citizens must comply with strict rules for the protection of personal data or face heavy fines for non-compliance. This webinar will provide an overview of GDPR’s applicability and requirements, as well as how your organization may meet those standards.
Data Protection Seminar 2_Marketing & GDPR_ISOLAS LLP_26-07-17Michael Adamberry
This presentation outlines the issue of Direct Marketing, including the use of cookies, the opt-out register and the e-Privacy Directive (and Regulation). The focus is around the Gibraltar Data Protection Act 2004, and how this will change under the General Data Protection Regulation ("GDPR") as of 25th May 2018 and the upcoming e-Privacy Regulation
ISOLAS is pleased to offer assistance in conducting data audits and ensuring you are compliant before the deadline - the clock is ticking!
What's Next - General Data Protection Regulation (GDPR) ChangesOgilvy Consulting
The General Data Protection Regulation is the biggest change to the law on data in years. This webinar features Vicky Brown, Deputy General Counsel at WPP, and Paul King, Head of Data at OgilvyOne discussing what it is, why it matters and what companies are doing.
This presentation outlines the General Data Protection Regulation ("GDPR") and the key changes that will be brought about as of 25th May 2018 - ISOLAS is pleased to offer assistance in conducting data audits and ensuring you are compliant before the deadline - the clock is ticking!
GDPR just took effect in the EU and most companies, there and in the US, are confused about what it is and what they are supposed to do. We provide a brief look at the regulations and how they might affect US companies.
GDPR Is Coming – Are Search Marketers Ready?MediaPost
The EU’s General Data Protection Regulation (GDPR) is the most significant change to consumer privacy laws in decades and the enforcement date is approximately 1 month away. The standards for data collection and use in the EU will significantly differ from those in the United States. This session will breakdown the differences and discuss methods for compliance going forward.
PRESENTER
Gary Kibel, Partner, Davis & Gilbert LLP @GaryKibel
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
EMMA’s EMEA Regional Director Joseph Yammine explains how the EU’s General Data Protection Regulation applies to the Health Care Industry and how you can prepare your team to follow the regulation and avoid any data breaches.
Introduction to EU General Data Protection Regulation: Planning, Implementati...Financial Poise
The GDPR changed the way the world collects, stores, and sends personal data.The GDPR is a broad EU regulation that requires businesses to protect the personal data of EU citizens, whether the business itself is in the EU or elsewhere. Since its implementation in 2018, companies that collect data on EU citizens must comply with strict rules for the protection of personal data or face heavy fines for non-compliance. This webinar will provide an overview of GDPR’s applicability and requirements, as well as how your organization may meet those standards.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-eu-general-data-protection-regulation-planning-implementation-and-compliance-2021/
The EU’s General Data Protection Regulation (GDPR) is the most significant change to consumer privacy laws in decades and the enforcement date is approximately 1 month away. The standards for data collection and use in the EU will significantly differ from those in the United States. This session will breakdown the differences and discuss methods for compliance going forward.
PRESENTER
Gary Kibel, Partner, Davis & Gilbert LLP @GaryKibel
The engaging white paper delivers the core facts you need to understand the fundamental nature of the GDPR regulations and what it means for your business and the management of its data.
Impact of GDPR on Data Collection and ProcessingPromptCloud
This presentation covers how GDPR will impact various aspects of user data collection and processing along with the way to achieve compliance with the regulations.
Full GDPR toolkit: https://quality.eqms.co.uk/gdpr-general-data-protection-regulation-eu-toolkit
This free online training presentation provides you with information about how to comply with the General Data Protection Regulation, managing breaches, engaging employees, key requirements and more.
This Presentation explains what GDPR is and the impact it'll have for Companies who process data of EU Citizens.
This Guide explains the principles of GDPR, Consent, User Rights and also explains how to implement GDPR in your organization.
Originally appeared at
http://backlinkme.net/definitive-guide-for-general-data-protection-regulation-gdpr-compliance/
For more information visit https://www.brightpay.co.uk
The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 with the aim of protecting all EU citizens from privacy and data breaches in an increasingly data driven world.
Employers process large amounts of personal data, not least in relation to their customers and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
In this webinar, we will peel back the legislation to outline clearly:
What is GDPR and why is it being implemented?
Why employers need to take it seriously
How to prepare for GDPR
How we are working to help you
The General Data Protection Regulation (GDPR) is a regulation scheduled to be enacted on May 25, 2018. It is designed to protect the privacy and rights of EU citizens, no matter where they are in the world. These slides cover the basics of these regulations and how you can make sure you are EU compliant.
GDPR: What It Is and How (and Which) US Companies Are AffectedJames C. Roberts III
The EU's GDPR that just went into effect turns privacy regulation on its head--from the perspective of the US. GDPR can affect US companies--not only those with a presence (office or sub) in the EU, but otherwise. It's still a mystery and a controversy just how it affects US companies, though.
Similar to Interact 2018 - GDPR for digital publishers, digital agencies and advertisers (20)
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
1. GDPR for Digital Publishers,
Digital Agencies, and
Advertisers
Matthias Matthiesen
Director, Privacy & Public Policy
Chris Hartsuiker
Manager, Privacy & Public Policy
May 23rd, INTERACT 2018 Milan
2. • You are a controller or processor in
the EU: The GDPR applies to you.
• You are a controller outside of the
EU: GDPR applies if you if
• you monitor the behavior of people in
Europe, or
• you offer goods and services to
people in Europe.
Territorial Applicability
3. Even if the GDPR technically doesn’t
apply to YOU…
• Partners might be in scope; they will have to know if it’s safe for
them to send data to your company.
• Countries outside of the EU of the GDPR are ‘third countries’ –
transferring data to those companies is an ‘international data
transfer’, which is only allowed if there is a transfer mechanism.
6. Personal Data
If an individual can be singled out by data, that data is
personal data (unique cookie ID or AAID/IDFA)
7. Personal Data
IP
94.225.47.200
Internet Service
Provider
Matthias
Matthiesen
on Friday, 22 April
2016, 9:15 AM
IP
94.225.47.200
Online Service
Legal Means
(Court Order)
Internet Service
Provider
Matthias
Matthiesen
on Friday, 22 April
2016, 9:15 AM
If data can be re-identified by the controller, or another
entity, that data is personal data.
8. Personal Data
• Information related to an
identified or identifiable
natural person.
• Identifiers, such as a name,
number, location, online ID, or
one or more factors specific to a
natural person.
• IP address, cookie ID, RFID
tag, especially when combined
with profiles.
10. This far-reaching effect is completely
intentional.
• The GDPR is the latest and
potentially greatest example of what
is known as the “Brussels effect”.
Illustration by Sara Gironi Carnevale
for POLITICO Europe
12. ePrivacy Directive
• Storing information, such as
cookies, or accessing
information stored on a user
device generally requires
consent.
• Unless “strictly” technically
necessary for provision of
the service requested by a
user, e.g. shopping cart
cookies.
NB: The ePrivacy Directive is a law from
2009, not to be confused with its proposed
update, the ePrivacy Regulation.
14. ePrivacy rules after GDPR
ePrivacy
Consent
Requirement
GET CONSENT AS DEFINED BY
GDPR
15. Hierarchy ePrivacy and GDPR
Processing
personal data
Storing/accessing
Personaldataondevice
Consent GDPR Legal Basis
ePrivacy GDPR
Consent
• Collection of data over the
internet generally requires
consent because of
ePrivacy
• Processing of personal data
requires a GDPR legal
basis e.g. consent, or
legitimate interest.
• Where both apply at the
same time the more specific
consent rule of the
ePrivacy prevails.
Storing/accessing
data on device
16. Consent
• Consent is a statement or clear affirmative action signifying
agreement to the processing of personal data. It must be
• freely given, specific, informed
• Controllers must be able to demonstrate that the data subject has
consented to the processing of their personal data.
• Consent must be revocable at any time. Revoking consent must be
as easy as granting consent.
17. Consent
• Consent ≠ silence/inactivity
• Consent ≠ freely given if inappropriately bundled.
• Consent ≠ freely given if inappropriately a condition
• Consent ≠ freely given in situations of “power imbalance”
• Which affirmative actions can convey consent?
• Choosing technical settings (which)?
• Further browsing?
• Clicking a link?
• Highlighting text?
• Informed = purpose & controller disclosed
22. Quick Recap:
• GDPR applies based on territory
(everywhere is Europe).
• Personal data covers a huge amount
of types of data (when in doubt: it’s
personal data).
• Processing personal data is only
lawful with a legal basis (consent,
legitimate interest).
24. Data Subject Rights
Data subject rights
• The right to access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object
• Rights related to automated decisions, including profiling,
with legal or significant effects
25. Profiling & Automated Decision Making
• Profiling is automated processing, analyzing, or predicting a
person’s preferences, interests, behavior, etc.
• It must be justified through one of the legal justifications, e.g. consent
or the legitimate interests of the controller.
• Where an automated decision, including profiling, has legal
effects or similarly significantly affects a user, it is regulated
more strictly.
• It can only be justified through the explicit consent of the user.
26. Profiling & Automated Decision Making
Automated review of credit
applications
Automated recruitment
practices, e.g. candidate
selection through algorithm
27. So what can I do if I’m not ready for
GDPR day on Friday?
28. So what can I do if I’m not ready for
GDPR day on Friday?
1.Determine whether GDPR applies.
2.Take stock of all data processing activities.
3.Conduct impact assessments.
4.Create a compliance roadmap.
5.Appoint a DPO.
6.Get help, engage with industry, stay informed.
7.Help others.