Nova-U is a startup company founded by five students that is developing an innovative electrical product - an electrical socket integrated with a USB port and wireless audio streaming capabilities. Their goal is to bring this futuristic technology to the mass consumer market at an affordable price. They are currently self-funded and in talks with potential partners like IKEA to help with manufacturing and distribution to reach more customers internationally.

1. Nova-U
“Where Technology Meets Perfection”

2. Student Introduction
 Sean Kearney
 Dari MacGabhann
 Clíona Lane
 Daniel Mason
 Emma Morrissey

3. Business Introduction
 Nova-U (Nova meaning: “a star showing a sudden large
increase in brightness”)
 We are committed to bringing innovative electrical
products to the mass market.
 Our new idea is to incorporate a USB socket into the
traditional “plug socket”. Also, our product has a wireless
unit that can transmit audio signals via a smartphone or a
“Bluetooth” enabled device to our specially designed
speakers

4. Customer Segments
 With this product we are targeting the mass market.
 According to an RTÉ News a Survey published on
22/04/13 said “1.6m Irish people now use
smartphones”
 Every customer is important to us, in saying that the
people who would get the most out from our product
are music lovers

5. Value Proposition
 We offer futuristic technology that performs like no
other similar product at a reasonable price
 Our audio systems produce a crisp, clear sound at
320kbps so the listener can hear how the music was
meant to sound in studio.
 No other traditional “USB plug socket” possesses this
much power as our product charges smartphones on
average 40% faster than our competitors’

6. Channels
 At Nova-U we reach out to our customers in a few ways;
 Our Business cards
 Flyers
 Our Website (www.NovaUIE.com)
 Our customer service team
 We are planning to advertise our product on billboards so
that people commuting to and from their destinations will
know we exist and will see that our product is perfect for
them

7. Customer Relationships
 We like to know how our customers are finding our
product.
 We do this by;
 Optional surveys
 Quick phone call
 Newsletters
 An excellent customer service team

8. Revenue Streams
 A single unit with our specially designed charging
cable is at an affordable price of 22.99eur
 A single unit with our specially designed charging
cable and our top of the range speakers is at the
reasonable cost of 99.99 eur

9. Key Resources
 At the moment Nova-U is financed by the founders of
the company with the help of the bank.
 We are actively searching for a partner to help us fund
our truly amazing product

10. Key Partners
 Since the beginning of January we have been a self
employed and financed company
 At the moment we are in talks with IKEA to distribute
our product as they’ve taken a keen interest as of
late
 Their support is vital to our success in the
international market

11. Cost Structure
 There are two current options customers can avail of
when choosing Nova-U;
 22.99eur- A single Nova-U unit
 99.99eur- A single Nova-U unit, our specially designed
charge cable and a pair of our top of the range
speakers

12. Any questions?
Any Questions?
Thank you for listening!