SlideShare a Scribd company logo
ADVERTISING CAMPAIGNS
Advertising
Campaign is an
organized course of
action to promote a
product or service
MESSAGE SOURCE OR FACTOR USED
CELEBRITY SPOKESPERSON
SHAH RUKH KHAN
ADVERTISER
DUBAI CORPORATION
FOR TOURISM AND
COMMERCE MARKETING
(DCTCM)
#BEMYGUEST
Bollywood actor Shah Rukh Khan has
kicked off a campaign titled
#BeMyGuest
by Dubai Corporation for Tourism
and Commerce Marketing (DCTCM)
inviting people to be his "guest".
• An Invitation to SRK fans all
across the Globe
• Nurturing India’s connection
with Dubai
20 Million
Visitors per
year by 2020
HOW THE
CONSUMERS
RESPOND TO
THIS MESSAGE
SOURCE OR
FACTOR
ALTIMA
ROGUE SENTRA
#SAFETYTODAY
• Nissan displayed how Nissan Safety Shield could prevent accidents
from happening at all.
• The safety personnel were able to see features such as rear cross
traffic alert and forward emergency braking first hand.
• During Nissan's Safety Today Event, customers can find special
financing options on select Nissan models for a limited time.
#ULTRAREALITY
The LG, Korean electronics company created
hidden camera prank advertisements to show
off the clear image of their HD TV.
MESSAGE SOURCE OR FACTOR USED
FEAR APPEAL MESSAGE
REASONS FOR CHOOSING A FEAR APPEAL
MESSAGE
TO EXHIBIT THE IMAGE CLARITY OF
LG HD TELEVISION
LG SEEMED CHANGED ITS COMMERCIAL
STRATEGY TO A VIRAL MARKETING STRATEGY
• Around 5 million views were recorded in
the first five days, with over 10 million
views after 3 weeks
• LG realizes it needs to concentrate on what
it is good at; crystal clear images.
HOW THE CONSUMERS RESPOND TO THIS
MESSAGE SOURCE OR FACTOR
Advertsing campaigns
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Advertsing campaigns

  • 2. Advertising Campaign is an organized course of action to promote a product or service
  • 3.
  • 4. MESSAGE SOURCE OR FACTOR USED CELEBRITY SPOKESPERSON SHAH RUKH KHAN ADVERTISER DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING (DCTCM)
  • 5. #BEMYGUEST Bollywood actor Shah Rukh Khan has kicked off a campaign titled #BeMyGuest by Dubai Corporation for Tourism and Commerce Marketing (DCTCM) inviting people to be his "guest".
  • 6. • An Invitation to SRK fans all across the Globe • Nurturing India’s connection with Dubai 20 Million Visitors per year by 2020
  • 7. HOW THE CONSUMERS RESPOND TO THIS MESSAGE SOURCE OR FACTOR
  • 8.
  • 9.
  • 11. #SAFETYTODAY • Nissan displayed how Nissan Safety Shield could prevent accidents from happening at all. • The safety personnel were able to see features such as rear cross traffic alert and forward emergency braking first hand. • During Nissan's Safety Today Event, customers can find special financing options on select Nissan models for a limited time.
  • 12.
  • 13. #ULTRAREALITY The LG, Korean electronics company created hidden camera prank advertisements to show off the clear image of their HD TV.
  • 14. MESSAGE SOURCE OR FACTOR USED FEAR APPEAL MESSAGE
  • 15. REASONS FOR CHOOSING A FEAR APPEAL MESSAGE TO EXHIBIT THE IMAGE CLARITY OF LG HD TELEVISION LG SEEMED CHANGED ITS COMMERCIAL STRATEGY TO A VIRAL MARKETING STRATEGY
  • 16. • Around 5 million views were recorded in the first five days, with over 10 million views after 3 weeks • LG realizes it needs to concentrate on what it is good at; crystal clear images.
  • 17. HOW THE CONSUMERS RESPOND TO THIS MESSAGE SOURCE OR FACTOR