2.  INTRODUCTION
 DEFINITION
 TYPES
 COMPANY /AGENCIES
a) Make the OOH ADD.
b) Use the OOH ADD.
• BENEFITS
• BOTTLENECK
• CONCLUSION

3.  Out of Home Media India Pvt Ltd (OOH Media) &
The Nielsen Company have come together for OOH
Metrics, the first ever large scale research on digital
OOH TV media in India.
 Ishan Raina, CEO, OOH Media, said, The survey,
carried out by The Nielsen Company, was aimed at
measuring the audience size, ad reach and brand
recall from the OOH medium,

4.  Out of home advertising is focused on marketing
to consumers when they are "on the go" in public
places, in transit, waiting (such as in a medical
office), and/or in specific commercial locations
(such as in a retail venue).

5. OOH
Advertisement
Digital Out Of Non-Digital
Home Out Of Home

6.  Digital out-of-home refers to dynamic media
distributed across placed-based networks in
venues including but not limited to cafes,
bars, restaurants, health clubs, colleges,
arenas and public spaces.
 It includes stand-alone screens, kiosks, and
interactive media found in public places.

7. Non-Digital out-of-home refers to other
types of media distributed across physical
spaces. These are:

8.  Airport advertisement
 Bus poster

9.  Mobile billboard
 bulletins

10.  Outdoor poster
 Transit shelter poster

11.  Unique Advertising & Marketing Services
 Touch Magix
 Vedic Media Solutions
 Vijas Group
 Western Outdoor
 Oysters Advertising Pvt Ltd.
 P Gautam & Co.
 Promo dome Communications Pvt. Ltd
 RC&M Experiential Marketing

12. Top cities Companies
Mumbai 167
Ahmedabad 67
Dehli 66
Kolkata 57
Thiruvananthapuram 50
Bangalore 49
Calicut 40
Pune 32
Luckhnow 30
Madurai 26
Total 962

13.  Mobile companies
 Insurances
 Garment’s brands
 Educational institutes
 Banks
 Computer’s companies
 Shop level companies
 Mobile network companies

14. ◦ Broad coverage
◦ Frequency
◦ Low CPM
◦ Creativity
◦ Reminder

15. ◦ Waste coverage
◦ Short messages
◦ Wearout
◦ Total cost
◦ Accidents
◦ Image

16.  Parking meters
 ATM displays
 Trash cans
 Ski lift poles
 Car top signs
 Sidewalk signs
 Garden plantings
 Wall drawings

17.  Outdoor advertising industry plays an
important role in determining the economy of
any country. Outdoor advertising is a very
cost effective way of putting across one's
product to the common people.
 This sale record in the outdoor advertising
market is predicted to go up to around 12.4
billion in the year 2009. It is anticipated that
this figure may go up to $324 million in the
next few years.

18. OOH advertisement is no more confined to
billboards. With consumerism on an unprecedented
rise, and more and more brands bombarding the
Indian market, outdoor advertisement is all set to
break the jumble of advertisement in traditional
mediums and fill in the gaps left by the other media.
OOH as estimated expected to become Rs.2000
crore industry by 2010.