Autotisement stands for autorickshaw advertising which we innovated, becoming the first organisation to use autos for commercial advertising in a professional manner.

1. TAKING YOU WHERE YOUR CUSTOMERS ARE! We now offer economy radio taxis also

2. Autorickshaw advertising has worked so well for us that we are into our 12th campaign since July 2009 with Autotisement – Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.

3. Clients Carrefour Kingston Tata Valvoline Reliance Nimbooz (Pepsi) Aids Control Society UTI … and many more

4. Vehicle Advertising Works! • Look at Pizza delivery vehicles!They never fail to draw your attention. • A branded auto stands out from the clutter of posters, hoardings, banners. • Being a new medium, a branded auto draws curiosity and grabs attention. • It lights up at night… brightly! backlit BACKLIT

5. In a crowded market • It is the most affordable outdoor medium. • Effective reach amongst 8 to 80 year olds. • This mobile hoarding manoeuvres into even those areas which other vehicles cannot reach! • Autos tend to stay in prime locations in search of customers, ensuring maximum visibility for your brand. • The best feature is that the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting for the lights to turn green!

6. Hoarding vs. Autorickshaw • Unlike hoardings which are static, an auto travels to every nook & corner of the city. • Hoardings at prime locations are expensive whereas autos carry your brand even there! • The driver cleans the auto every day. In contrast, hoardings are left unattended, unguarded & uncleaned. A bus passenger’s view

7. Corporate Social Responsibility • Your spend on auto advertising helps poor families of the auto drivers. • The money helps us improve the auto-service by providing training to the drivers. • You can use autos to create awareness about a social cause. In the process, your brand could get editorial coverage in the mainstream media.

8. Display panels Your brand messenger Your branded uniform Brochures What else? Drop box Events, Road shows, Product launches

9. Image – breaking the myth • Our autos are no ordinary autos. They are specially modified, using high quality Fibre Reinforced Plastic body. Look closely. • Contrary to the perception, an auto is not a poor man’s taxi. It is used by the masses and the classes alike – Salman Khan included! • BUT your target audience are the millions of men, women and children on the road, in their Indicas/BMWs, on their Bajajs, in buses/taxis/ rickshaws… and they cannot miss the branded autos even if they tried!

10. Verification– Peace of Mind • You have direct online access to the data of your branded vehicles together with drivers’ names and phone numbers. • Our software gives you realtime location and travel data of each auto (Sep 2011) • Once you know the locations, you can summon autos at random for verification.

11. Why us? because we invented advertisements on autos; because we invented Fibre Reinforced Plastic body; because Autotisement is primarily for social change, not personal profits; because our knowledge of autorickshaw sector and reach amongst auto drivers is unparalleled; because we constantly innovate, improve and reinvent for maximising value for clients as well as drivers; and because our belief and practice in ethics, transparency and social good is unsurpassed.

12. Statistics • Travels 150 kms a day • Upto 20 hours on road, 7 days a week • Being a dynamic medium, number of audience cannot be ascertained. Our unwritten code of ethics prevents us from putting out a huge imaginary number Lies, damn lies, and statistics! - Mark Twain

15. Vikas Upadhyaya – Marketing Executive 088.26.88.77.66, vikas@autotisement.in Rakesh Agarwal – Director 09873 222 222, rakesh@autotisement.in Uday Gosain – Director 09818.266.471, uday@autotisement.in Social Change Management Pvt. Ltd. B-9 Vikram Nagar, Feroze Shah Kotla Near I.T.O., New Delhi - 110002 Tel: 011-23724565, Fax: 011-23313646 Email: mail@autotisement.in Website: www.autotisement.in Building a customer-oriented great autorickshaw service whilst ensuring a life of dignity and financial security for the driver. Autotisement is meant to support this initiative.