This document discusses the rise of mobile marketing and how it will revolutionize marketing. It notes that the time spent on mobile devices is increasing and will soon surpass time spent on PCs and TVs. It also discusses how mobile is personal and how consumers are changing their behaviors. Mobile marketing can be used for branding, direct response, driving store traffic, coupon redemption, loyalty programs, and more. The document provides examples of successful mobile marketing campaigns and recommends that brands analyze how their target audiences use mobile, start with easier mobile marketing tactics, and integrate mobile into their overall marketing strategy.