Keaira Smith is exploring her personal brand as a creator who likes to make unique content and art. She is considering job titles like advertising manager and digital marketer. Her goals include interning at an advertising agency and starting her own marketing agency focused on beauty companies. She analyzes her skills in areas like marketing, creativity, and public speaking.

1. PERSONAL BRAND EXPLORATION
Keaira Smith Project & Portfolio I:
Week 1
November 2023

2. I am a creator. When I think of myself I think of
all things unique. I like to create one of a kind
content and art. My creative mind is what makes
me Keaira.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising manager
• Advertising sales agent
• Web and digital marketer
BRAND ARCHETYPE I go about
my work one project at a time. Like
to focus on the task at hand. And
give it my all.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Recruiter
Outreach Plan:
• Company research.
• Send email introduction.
• Follow up with an email.
PROFILE
PICTURE
Guerlain
Tristan Smith
Outreach Plan:
• Portfolio of my work
• Submit application.
• Reach out via phone.
PROFILE
PICTURE
Truly Adore Collections
Hiring manager Outreach Plan:
• Company reviews.
• I will submit an application with resume.
• Follow up within a week via email.
PROFILE
PICTURE Camp Chief

5. GOALS
Short Term: (Immediately After Graduation, 2024)
‣I want to intern at a advertising agency
Mid Term: 2028
• I want to have a project that I have completed for a
small business.
Long Term: 2038
‣I want to start my own marketing agency and
have contracts with beauty companies
advertising.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Multi task
SOFT
HARD
Novice / Adept / Expert
Active listening Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Judgement and decision making Novice / Adept / Expert
Sales and marketing
SOFT
HARD
Novice / Adept / Expert
Speaking Novice / Adept / Expert
Creativity Novice / Adept / Expert
Basic knowledge Novice / Adept / Expert

7. I help ___agencies___ do _content______
by ___putting vision to reality____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Brand ambassador, Rage clothing store
• Supervisor, Frontier
Education:
• Personal Branding, Full Sail
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• Top performer
• Outstanding Quality score
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Sarah James
Industry Experience:
• 25 years brand ambassador
Education:
• Associate in marketing
Leadership Experience:
• Senior Marketing
• Lead sales
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2 years marketing intern
Education:
• None
Leadership Experience:
• Non profit marketing
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. I WANT TO HELP
For [new business] who [needs hands on
advertisement ], I provide a personalized
marketing packet with 24 hours on call assistance
because every business has unique needs.
“BRAND QUEEN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: the type of content I want to create is fun
but informational
• Primary Tools: I like to creat evideos and ads using canvas
or tic Tok for videos?
• Website: Using social media to showcase my work
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. YOUR NAME
You know HTML? Well, what I do is build websites. In fact, review my
portfolio.
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager