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How to Maximize LinkedIn
This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.
How to Maximize LinkedIn
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- 2. LinkedIn 101 Basics andbest practices
- 3. Why is LinkedInimportant? • Every second 2 new members join LinkedIn • 40% of people on LinkedIn check the network daily LinkedIn Facebook Job Views 44,000 submitted daily 5.7x higher
- 4. Make your profilecomplete People want to engage with humans, not resumes • Headline – who are you? (the short & sweet version) • Summary – tell your story • Work experience & projects – what have you done? • Skills – what can you do? • Education – what training qualifies you? • Organizations– how are you involved? • Honors & awards– what have you exceeded in?
- 5. Profile photo: 400 X400 Custom URL Background photo: 1400 X 425 Recent activity
- 6. Connect your SlideShare account •Showcase projects, ideas, research and more • Upload SlideShare presentations to your LinkedIn profile
- 7. Follow companies • Stayinformed from industry thought leaders • Build relationships with companies you’d like to work for • Keep tabs on your current company’s competitors
- 8. Share interesting content •Demonstrate your knowledge and expertise – industry news – trends – case studies – business updates • Share links to interesting articles and blog posts that your connections will find valuable • Publish your own articles using LinkedIn’s publishing feature • Check LinkedIn’s online magazine “Pulse” for inspiration
- 9. …and make itvisual • SlideShare • Video • Pictures • PDFs
- 10. Growing your network 347million professionals at your fingertips
- 11. Invite people toconnect • Import your email contacts • Browse “people you may know” • Find the exact person you’re looking for with advanced search • Don’t invite people you haven’t met in person to connect on LinkedIn
- 12. Connect + invite Changethe automated text: Explain how you know them and give them a reason to connect with you.
- 13. Recommend others andinteract • Be genuine - customize each recommendation and call out specific experiences • Make introductions • Endorse other people’s skills • Get recommended in return
- 14. Join and startgroups • 200 conversations take place every minute in LinkedIn groups • Find like-minded people and: – join conversations – answer questions – be helpful – share interesting third-party articles
- 15. Know what’s working •Who’s viewing your profile? • How are people finding you? • How do you compare to other professionals?
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- 17. Go Premium • Seewho’s viewed your profile in the last 90 days • Contact anyone on LinkedIn through InMail • Find the right people faster with Premium search filters • Let everyone see your full profile
- 18. LinkedIn for business Atool for recruitment and new business
- 19. LinkedIn company pages •Logo – help people recognize your brand • Company description – where has your company been and where is it going? • Company size – how many employees do you have? • Industry – what type of work does your company do? • Location – where are you based? • Specialties – what is your company really good at?
- 20. Profile photo: 100 X60 Employees Cover photo: 646 X 220 Affiliated company pages Company updates
- 21. Tell, don’t sell Noone wants to listen to a sales pitch – you’ll quickly be tuned out • What’s important to your audience? – What are their challenges? Aspirations? Goals? – Provide helpful information that serves these needs & positions you as the go-to resource • It’s important to build trust – Provide relevant, useful information – you’ll be top of mind when they need a solution for their next problem or challenge
- 22. LinkedIn job postings •Relevant, personalized and targeted • Sponsor your posting for enhanced visibility • Support with outposts
- 23. LinkedIn job postings- outposts Facebook Twitter LinkedIn
- 24. LinkedIn ads • Growyour LinkedIn following • Promote company news, events, products, job openings, etc. Sponsored content Ads
- 25. Measurement • Discover whattype of content resonates with your followers • Compare yourself to competitors • Analyze your audience
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