LinkedIn is a professional networking platform that can be used to find jobs, job candidates, and sales prospects, as well as build personal and company brands. It has over 175 million users worldwide, including 650,000 in New Zealand and 10,000 in Hawke's Bay. Most Hawke's Bay businesses currently find new business through networking and word of mouth. LinkedIn amplifies this by allowing users to connect and engage and maintain professional profiles online. The document provides tips for businesses to create a complete company profile on LinkedIn and engage with their professional network to build business opportunities.

1. LinkedIn 101
By
Joshua Woodham

3. Why LinkedIn?
• Find a job
• Find job candidates
• Sales prospecting
• Personal Brand awareness
• Company brand awareness
• Keep an eye on Competitors and Industry
• Top News source
• Drive web traffic

4. Facts & Figures
• Over 175 million users worldwide
• 650,000 Kiwis
• About 10,000 in Hawke’s Bay
• Business networking tool
• Much higher average salary
• Professional network

5. How do most Hawkes Bay
Businesses currently find new
business?
• Networking?
• Word of mouth?

6. LinkedIn is Word of Mouth
on Steroids

7. Seven steps to
LinkedIn Success
• Sign Up
• Maintain a complete profile
• Update Your status
• Connect with people
• Join A group
• Recommendations
• Set up a company profile

8. Maintain a complete Profile
• Current & Past employers
• Work experience
• Personal Summary
• Links to Company website, Twitter etc.
Remember to use Keywords.

10. Update Your status
Active users will update their status 1 – 2 times per week

11. Connect
• Send an invitation through email
• LinkedIn recommendations
• Request introductions through other connections
• Add a link to your website

12. Join A Group

13. Recommendation

14. Company Profile
• List job Opportunities
• List products & Services
• Request recommendations for Products and
services
• Build a following

15. You’re a Social
Networking Pro

16. HomeWork
• Complete your Profile
• Boost your connections
• Ask for 2 – 3 recommendations
• Write a status update
• Complete company profile
• Join a group

17. Any Questions?
0800 LIKE ME
joshua@socialkiwi.co.nz
www.socialkiwi.co.nz