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Lacing the Combat Boots of Linkedin
Basic Training
• Linkedin is the proverbial black horse of social
media.
• You all know its there, but few use it to its
fullest potential.
• It’s Time to:
– Master the weapons
• Overcome obstacles
– Win the battles of business.
Moving Shaking
When it comes to inbound marketing –
most use Facebook as their social media platform
overwhelming number of subscribers.
Demographically, this is NOT the case:
77% $
Over 300 Million
Members
Users over the
age of 25
Average household
Income = $109,000
Run through the Gauntlet
Kathleen Davis
http://www.etrepreneur.com/article/227225
Kathleen Davis
http://www.etrepreneur.com/article/227225
Kathleen Davis
http://www.etrepreneur.com/article/227225
Kathleen Davis
http://www.etrepreneur.com/article/227225
Core Conditioning
• Linkedin profile ranks in the top 5 Google
search results for Fname & Lname –
• Profile MUST be complete!
– Pipes | & Picture
– Duties & Achievements
– Skills | Qualifications | Certifications
• 1st impression is EVERYTHING!
– Contact information
Endurance
• 300 Million Users
– What’s Your Network size?
• Utilize your ground forces and link with those in
your Groups and Networks.
• A Matra when connecting
– Always personalize your request to connect using
where/when/why.
MATRA
Big Picture Plan
Do you need to have a long-term vision?
One year
Three years
Five years
Really?
It’s ultimately, how and when you want to exit.
Muscle Toning
• LinkedIn: A profile is 7times more likely to be
viewed if you have a picture.
– Present a complete picture as a professional
• Think about how you want to be perceived
• Pizazz – Pop – Style
– Video & Pics
• Add Content to Summary | Experience | Education
– Display Stories
Guns & Ammo
M
• Your Guns
– Customized URL
– Blog Site
– Website
– Company Page
Ammo
Keywords
Phrases
Long-tailed
Hand to Hand Combat
• Recommendations
– The more you give the more you receive
• http://endorser.org/
• Float recommendation requests to clients/customers
– Pure Chaucerian genius: nothing ventured, nothing gained
• Endorsements
– Meaningless or a Credibility Check
• Inbound Crowd Sourcing
– Obtain services-ideas-content by soliciting from a large
group of people in an online community,
Grunt & Lift
The Grunt
• Where’s YOUR Marketing Plan?
• Is Linkedin linked to it?
• Does your market have a gap?
• Are you or can you optimize on it?
• Groups
– Avenue to experts in your field
– Start your own Group
• Viewed as an EXPERT
– Niche Networks
• Foster discussions
• Spread your message
• Connections
The Lift
General Staff
• Company Page
– Information
– Services
– Brand
– Employees
– Exposure
• Act like the Fortune 500
• Inbound Marketing potential
• Personal profile visibility
– Website replacement ???
Target Practice
H
• Searching
– 5.7 billion “professionally oriented searches”
conducted on LinkedIn in 2012.
– Auto-Complete function
• Advanced Search
– Company (size – Industry – Fortune)
– Function (Interests – Seniority)
– Location
Lacing the Combat Boots of Linkedin
• Applications
– LinkedinLabs
• InMaps
• Resume Builder
• Instant Search
• Signal
– NewIn Swarm
– Dropin SpeechIn
– Connection Timeline Brief History
– Year in Review Veterans Tools
Tanks & Heavy Weapons
• Demand Generation
• Drive Awareness
– Promotes Top-Funnel Content
• Target Audience Likely to Find Content
• Inbound Leads Click Through Business Site
• Download Content
• Lead Nurturing Workflow
• Qualified Leads
• Do through Company Page
Social Presence
Linkedin Specialist
Data Assurance
Cloud Proponent
A Computracks company
cirrus.solutinz@gmail.com
Company page http://linkd.in/13cIgk7

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Lacing the Combat Boots of Linkedin

  • 3. • Linkedin is the proverbial black horse of social media. • You all know its there, but few use it to its fullest potential. • It’s Time to: – Master the weapons • Overcome obstacles – Win the battles of business.
  • 5. When it comes to inbound marketing – most use Facebook as their social media platform overwhelming number of subscribers. Demographically, this is NOT the case: 77% $ Over 300 Million Members Users over the age of 25 Average household Income = $109,000
  • 6. Run through the Gauntlet
  • 12. • Linkedin profile ranks in the top 5 Google search results for Fname & Lname – • Profile MUST be complete! – Pipes | & Picture – Duties & Achievements – Skills | Qualifications | Certifications • 1st impression is EVERYTHING! – Contact information
  • 14. • 300 Million Users – What’s Your Network size? • Utilize your ground forces and link with those in your Groups and Networks. • A Matra when connecting – Always personalize your request to connect using where/when/why. MATRA
  • 15. Big Picture Plan Do you need to have a long-term vision? One year Three years Five years Really? It’s ultimately, how and when you want to exit.
  • 17. • LinkedIn: A profile is 7times more likely to be viewed if you have a picture. – Present a complete picture as a professional • Think about how you want to be perceived • Pizazz – Pop – Style – Video & Pics • Add Content to Summary | Experience | Education – Display Stories
  • 19. • Your Guns – Customized URL – Blog Site – Website – Company Page Ammo Keywords Phrases Long-tailed
  • 20. Hand to Hand Combat
  • 21. • Recommendations – The more you give the more you receive • http://endorser.org/ • Float recommendation requests to clients/customers – Pure Chaucerian genius: nothing ventured, nothing gained • Endorsements – Meaningless or a Credibility Check • Inbound Crowd Sourcing – Obtain services-ideas-content by soliciting from a large group of people in an online community,
  • 23. The Grunt • Where’s YOUR Marketing Plan? • Is Linkedin linked to it? • Does your market have a gap? • Are you or can you optimize on it?
  • 24. • Groups – Avenue to experts in your field – Start your own Group • Viewed as an EXPERT – Niche Networks • Foster discussions • Spread your message • Connections The Lift
  • 26. • Company Page – Information – Services – Brand – Employees – Exposure • Act like the Fortune 500 • Inbound Marketing potential • Personal profile visibility – Website replacement ???
  • 28. • Searching – 5.7 billion “professionally oriented searches” conducted on LinkedIn in 2012. – Auto-Complete function • Advanced Search – Company (size – Industry – Fortune) – Function (Interests – Seniority) – Location
  • 30. • Applications – LinkedinLabs • InMaps • Resume Builder • Instant Search • Signal – NewIn Swarm – Dropin SpeechIn – Connection Timeline Brief History – Year in Review Veterans Tools
  • 31. Tanks & Heavy Weapons
  • 32. • Demand Generation • Drive Awareness – Promotes Top-Funnel Content • Target Audience Likely to Find Content • Inbound Leads Click Through Business Site • Download Content • Lead Nurturing Workflow • Qualified Leads • Do through Company Page
  • 33. Social Presence Linkedin Specialist Data Assurance Cloud Proponent A Computracks company cirrus.solutinz@gmail.com Company page http://linkd.in/13cIgk7