The document provides guidance on using LinkedIn for personal and corporate branding. It discusses establishing a personal brand on LinkedIn through an engaging profile photo, descriptive headline, recommendations, featured skills, and sharing content. For corporate branding, it recommends creating a company page to share your business story and recruit talent. The best practices include regularly engaging on LinkedIn and establishing yourself as an expert in your industry through helpful, original content.

1. Using LinkedIn
for Personal &
Corporate
Branding.
Christian Elongué
christianelongue@hotmail.com

2. Objectives
Understand the importance of
LinkedIn in career development.
Know how to enhance your
personal and corporate
branding via LinkedIn
Learn the best pratices

3. Plan
What is personal branding?
What is corporate branding?
How to leverage LinkedIn for your Personal
Branding?
How to leverage LinkedIn for a Corporate
Branding?
Best practices

4. Brainstorming on
branding
Personal branding is a popular buzz word, but what does
it really mean?

5. What is branding?
ACTION OF MARKING WITH A BRANDING
IRON
PROMOTION OF A PRODUCT/COMPANY
BY MEANS OF ADVERTISING AND
DISTINCTIVE DESIGN
“YOUR BRAND IS WHAT OTHER PEOPLE
SAY ABOUT YOU WHEN YOU’RE NOT IN
THE ROOM” - JEFF BEZOS, AMAZON

6. You are a
product !
We all have attitudes and beliefs
about brands based on our
experiences.
The strongest
brands are:
Powerful
Authentic
Consistent
Visible
Valuable
The same qualities apply to
personal brands.

7. Why Is Your
Personal
Brand
Important?
INCREASED
RESPONSIBILITY
AND COMPETITION.
MANAGE THE
IMPRESSIONS
DIFFERENTIATE
YOURSELF FROM
OTHERS.
MAXIMIZE YOUR
CAREER POTENTIAL.
REPUTATION HAS
BECOME PERSONAL
BRAND

8. What is your current brand?
• What makes you special?
• What are your greatest strengths?
• What differentiates you from others?
• How does your uniqueness translate to value?
• What are your most significant accomplishments?
• What do people come to you for?
• What do you want to be known for?
• What do you want others to think when they hear your
name?
• Is the perception of others consistent with your perception of
yourself?

9. Why branding
on LinkedIn?
A strong LinkedIn profile is critical for your career.
94% of recruiters search for job candidates on it.
Online home of your professional brand.
It’s your personal web site and Blog.
It’s your portfolio.
It’s your teacher, mentor and career coach

10. How Do You strengthen
your brand on LinkedIn?
Ask yourself these questions:
• What is your goal?
• Who is your target
audience?
• How does your current
brand position you to
achieve your goal?
• Do you need to make any
changes?

11. Key tips for
building your
personal
brand
Invest in getting a professional photo taken.
Craft a more strategic headline.
Ask for LinkedIn Recommendations.
Manage your Featured Skills and Endorsements.
Incorporate photos and video.
Show your your expertise with SlideShare.
Blog with LinkedIn Publisher.

12. 1- Invest in getting a
professional photo taken.
• According to a 2016 LinkedIn survey,
your profile is 21 times more likely to be
viewed if you have a LinkedIn photo.
• a professional photographer, is the best
investment you can make in your
personal brand and self confidence.

13. 2- Craft a
more strategic
headline
It creates the first impression of you and the keywords you select
for it are the words that help recruiters find you
Be specific about who you are and what you do “Marketing Rep,”
Vs Marketing Executive/Growth Strategy/Channel Development.
you can make your profile twelve times more likely to be found by
showing your two most recent employment positions
Incorporate relevant keywords. To find the most impactful ones,
look at job descriptions for positions you’d love and check out
LinkedIn groups to find industry appropriate terminology.
Avoid using “unemployed” in your headline.

14. 3- Ask for LinkedIn
Recommendations
lets others sing your praises and keeps
you from appearing boastful.
Ask for a recommendation after the
successful completion of a project or
when you receive an important award.
Make your request in person or by
phone

15. 4- Manage
your Featured
Skills and
Endorsements
Worthless? : do you remember
these annoying messages to
endorse your contacts for a
variety of skills?
users who display five or more
skills are messaged 31 times
more and viewed 17 times more
than those who do not!

16. 5- Incorporate
photos and
video
A picture is worth a thousand words.
Add photos and videos under the
Experience, Education or Summary
sections.
It’s far more effective to post a
speaking clip that demonstrates how
engaging you are than to simply state,
“I am a strong public speaker.”

17. 6.
Communicate
effectively
A dynamic and interesting way
to display your thought
leadership
draw traffic to your profile.
Use Slideshare and LinkedIn
Publisher

18. LinkedIn for
Corporate
Branding
Create a company page to tell your company's story,
showcase your products and services, share updates
with followers and recruit new employees.
Banner Image
Products and Services
Status Updates
Career Opportunities

19. How Can
LinkedIn
Contribute To
Your Business
Goals?
Lead generation: According to Hubspot, LinkedIn
visitors convert 277% more often to leads than
visitors on other social media sites.
Recruitment: social professional networks are
the number one source of quality hires.
Brand Awareness: kickstart your brand
awareness by connecting with your potential
audience members.
Establishing Authority: share information which
if done in the right way can help establish the
authority your business has.

20. How Establish
Your Business
As The Expert
In Your
Industry
Are you going to publish more content?
Or maybe jump in and interact with
LinkedIn groups more often?
Share informative, thought-provoking and
original content
Understand your audience and set goals
Establish Voice And Tone

21. Best practice
Prioritize Skills & Endorsements regularly
Share branded updates at least once a week.
Refresh the content in your profile regularly to align
with your current job search/career focus
Join and participate regularly in LinkedIn Groups.
Write articles for LinkedIn’s blog

22. Be Visible
& Relevant
Build your connections to at least 500
Develop a strategy and emails to connect with
people you don’t know
Connect with executive recruiters in your field
and hiring decision makers at your target
companies.
Use LinkedIn’s “Find Alumni” feature to find
and connect with school alumni.

23. Use Your
About
Section
• Create an SEO-friendly Professional
Headline.Create
• Add a professional photo.Add
• Write a dazzling About/Summary
section;Write
• Tell your personal brand story, Generate
chemistry!Tell
• right keywords for your personal brand.Use
• Add the maximum 50 skills in the Skills &
Endorsements section.Add
• Add Projects and Other "Extra" Sections
on LinkedIn.Add

24. Adjust your profile on LinkedIn
Fill gaps
•Education
•Experience
•Relationships
Begin to act the part
•Introduce yourself
•Speak the language
•Share your story

25. Establish your
value !
bi-directional engagement.
What do you have to offer?
Your own content
Curated content
Engagement
Make deeper connections (offline?)
Be consistent
Time management (automation tools)
Track your activity !

26. Establish your
value
Promote your accomplishments.
Maximize your participation in meetings
and groups.
Communicate effectively.
Stay relevant.

27. Don’t…
Use anything other than a professional looking photo
Lie.
Send people an invitation with LinkedIn’s default text.
Use the “Friend” option
Don’t forget to include all your external links
leave your LinkedIn profile incomplete
be lazy when sharing links and updates.
spam your connections.
ask people who DON’T know you to write recommendations for you
Not a quick copy-paste of your resume

28. Questions

29. Let’s Connect
LinkedIn:
www.linkedin.com/in/christianelongue
Facebook:
www.facebook.com/elonguecedric
Twitter: www.twitter.com/lafropolitain