Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.

1. Presented by: Faliya Rahul
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Tolani Institute of Management Studies.

2. Name HAVMOR GROUP OF COMPANIES
 Founded 1944
 Headquarter Ahmedabad, India
 Key people Late Shri Satish Chona,
Mr.Pradeep Chona (Chairman)
 Products Ice cream, Fastfood and
 Website: www.havmor.com
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3. Ice Creams
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4. Food Services
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5. Brand Facts
 Havmor has turned out to be the largest ice cream brand in
India.
 Havmor has covered more than 35% market share in ice cream
business.
 It has more than 200 Flavors in the ice cream.
 Starting range of Rs. 2 to Rs 250 per ice cream.
 He had to begin from a hand-cart at the Ahmadabad Railway
Station, churning out the Ice Cream manually.
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6. Cont…
 'Havmor' - means 'Have More' - which meant the customer got more
value for their money.
 Quality must always precede quantity to be a leader in food & ice
cream .
 It has prime objective to ensure consistency in quality of products and
services.
 “Havmor make 100% Ice Cream".
 In Ahmadabad only, they have 50 ice cream parlours and 25 eateries
and 7 restaurants .
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7. Cont…
 The company gives franchises of ice cream parlour
under the name of HAVFUN.
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8. Success secret
 They believed in the strategy of innovation in ice cream.
 They launched 3 new flavours of ice cream in every 3
months.
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9. Cont…
 They provides promotional schemes for customer at regular
interval.
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10. Cont…
 Consumer oriented Strategy.
 Ability to control economic refrigeration capacity
throughout distribution process.
 They provides different schemes for different festivals. Like
Uttrayan dhamaka, Dhanteras scheme etc.
 100% pure ice cream.
 They have came up with the concept of Mera ice cream
falvour.
 They come out with non-alcoholic whisky-flavoured ice
cream.
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11. Cont…
 They have introduced flavours like pan ice-cream, matka ice
cream and bubblegum-flavoured lolly-pop ice cream.
 The company sells 1.5 crore litres of ice cream annually
across Gujarat, Maharashtra and Rajasthan.
 Manufacturing 65,000 litres of ice cream per day.
 Havmor expects a turnover of Rs 110 crore from its ice
cream business alone and an additional Rs 30 crore from its
restaurant and catering business in the region of Gujarat only.
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