The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, products, procurement and distribution process, promotional strategy, competitors and more. The summary covers Amul's founding as a cooperative in response to unfair trade practices towards farmers, how it has grown from a few farmers to over 3.6 million members today, and its 3-tier cooperative structure model that links milk producers directly to consumers.
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
Amul is India's largest food brand that has been managed by GCMMF since 1946. It collects over 12 million liters of milk daily from over 10,000 dairy cooperatives across Gujarat. Amul uses advanced quality control systems and processes the milk through pasteurization, standardization, and packaging before distributing it nationwide through over 5 million retailers. It has become the largest producer of milk and milk products in India with an annual turnover of Rs. 9,700 crore through a robust business model that links dairy farmers to consumers.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization and apex body for milk cooperatives in Gujarat. It manages the Amul brand. GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day. Under the leadership of Chairman Parthibhai Bhatol, GCMMF achieved a turnover of over Rs. 6,700 crores in 2008-2009, a growth of 28% compared to the previous year. Amul's success is attributed to its robust supply chain network, diverse product portfolio, strong distribution network, and the brand value of offering quality products at affordable prices
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, products, procurement and distribution process, promotional strategy, competitors and more. The summary covers Amul's founding as a cooperative in response to unfair trade practices towards farmers, how it has grown from a few farmers to over 3.6 million members today, and its 3-tier cooperative structure model that links milk producers directly to consumers.
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
Amul is India's largest food brand that has been managed by GCMMF since 1946. It collects over 12 million liters of milk daily from over 10,000 dairy cooperatives across Gujarat. Amul uses advanced quality control systems and processes the milk through pasteurization, standardization, and packaging before distributing it nationwide through over 5 million retailers. It has become the largest producer of milk and milk products in India with an annual turnover of Rs. 9,700 crore through a robust business model that links dairy farmers to consumers.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization and apex body for milk cooperatives in Gujarat. It manages the Amul brand. GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day. Under the leadership of Chairman Parthibhai Bhatol, GCMMF achieved a turnover of over Rs. 6,700 crores in 2008-2009, a growth of 28% compared to the previous year. Amul's success is attributed to its robust supply chain network, diverse product portfolio, strong distribution network, and the brand value of offering quality products at affordable prices
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
This document provides an overview of the value chain of Amul, an Indian dairy cooperative. It discusses Amul's supportive systems including infrastructure, technology, and human resources. It then describes the primary activities in Amul's value chain: inbound logistics involving milk collection from cooperatives, operations including milk processing, outbound logistics for distribution, sales and marketing using memorable ad campaigns, and after-sales service. The cooperative model empowers farmers through fair pricing and ensures a consistent supply of raw milk.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
The document discusses Amul, India's largest dairy cooperative. Some key points:
1. Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
2. It works with over 3 million milk producers and provides them support services. It collects over 10 million liters of milk daily.
3. Amul uses an innovative cooperative model called the "Amul Pattern" which is farmer-owned and ensures fair prices and quality standards.
4. It has become a highly successful and profitable business while empowering millions of small farmers through equitable development.
The document provides an overview of the dairy industry in India and Kerala. It discusses three major companies - Amul, Milma, and Muralya.
Amul is the largest dairy cooperative in India, based in Gujarat. Milma is the dairy cooperative in Kerala that aims to provide remunerative returns to farmers. Muralya is a private dairy company in Kerala that aims to produce dairy products to international quality standards using German technology.
The document then outlines the objectives, significance, scope, and limitations of studying these three dairy companies in the context of the dairy industry.
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
This document provides an analysis of product development for Amul. It begins with an acknowledgement and introduction. It then discusses the dairy processing industry and major players in India. The document provides an overview of Amul, including its founding, achievements, and wide range of dairy products. It analyzes Amul's major competitors and concludes with a discussion of promoting its new product, Amul Pro.
The Amul dairy cooperative was formed in 1946 in Anand, Gujarat and manages the procurement, processing, and distribution of over 3 million liters of milk per day from millions of farmers. It operates under the Gujarat Cooperative Milk Marketing Federation and has played a key role in India's white revolution by providing stable incomes to farmers and high quality dairy products to consumers. The cooperative began with just 250 liters of milk per day but has expanded significantly over decades through its focus on farmers, low costs, and diverse product offerings.
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million litres of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment processes for farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses:
- Amul's history beginning in 1946 as a response to exploitation of milk producers in Anand, India. It outlines Amul's success in empowering farmers and becoming India's largest food brand.
- Amul's current operations as India's largest food products marketing organization, with an annual turnover of $1.5 billion, product lines including milk, butter, cheese, and more.
- Key figures like annual turnover of $1.5 billion, 50 sales offices nationwide, and products exported to over 40 countries.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Project on amul (1)
1. 1
PREFACE
AMUL is the pride not only of Gujarat but also of entire country. It is a
matter of great pleasure in preparing this project on such esteemed
organization. A person aspiring to enter in management profession must
have practical knowledge of the subject. The objective of industrial visit is to
gain insight into practical knowledge in a student to supplement the
theoretical study of management as well as industrial.
This project is been prepared under course objective of the subject
Production and Operations Management under guidance of MS.Richa
Pandit(Facullty Guide).It has been a great learning experience visiting Amul
plant at Anand,Gujarat.
I have tried my best to present all the aspects related with the topics of
Productions and operations management. However I accept the sole
responsibility of any possible error of omission and will be grateful to the
readers of this project who bring mistakes to my notice.
Aruna Lambha,
Roll no.45,Division-A,
CPIMR 2012-14
2. 2
EXECUTIVE SUMMARY:
Anand Milk Union Limited popularly known as Amul Dairy is a US $ 500
million turnover institution. It is a institution built up with a network of
over 10000 Village Co-operative Societies and 500,000 plus members.
Formed in the year 1946 Amul is the leading food brand in India.
Amul initiated the dairy co-operative movement in India and formed
an apex co-operative organization called Gujarat co-operative Milk
Marketing Federation (GCMMF)and today 70,000 villages and 200
districts in India are part of it.
AMUL has spurred the WHITE REVOLUTION of India, which has made
India the largest producer of milk and milk products in the world and
the WHITE REVOLUTION has finally created a billion dollar brand.
Today AMUL dairy is no. 1 in ASIA and no.2 in the world.
Managed by an apex cooperative organization, Gujarat Co-operative
Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned
by some 2.41 million milk producers in Gujarat, India
Amul is the largest food brand in India with an annual turnover of
US $1068 million(2007-08)
Currently Amul has 3.11 million producer members with milk collection
average of 6.04million liters/day.
Every day Amul collects 447,000 liters of milk from 2.12 million
farmers , converts the milk into branded, packaged products, and
delivers goods worth Rs 6 core (Rs 60 million) to over 500,000 retail
outlets across the country.
Amul products are available in over 500,000 retail outlets across India
through its network of over 3,500 distributors. There are 47 depots
3. 3
with dry and cold warehouses to buffer inventory of the entire range of
products.
GCMMF transacts on an advance demand draft basis from its wholesale
dealers instead of the cheque system adopted by other major FMCG
companies. This practice is consistent with GCMMF's philosophy of
maintaining cash transactions throughout the supply chain and it also
minimizes dumping. Wholesale dealers carry inventory that is just
adequate to take care of the transit time from the branch warehouse
to their premises. This just-in-time inventory strategy improves
dealers' return on investment (ROI). All GCMMF branches engage in
route scheduling and have dedicated vehicle operations
Amul uses E- SUPPLY CHAIN MANAGEMENT
Amul has installed over 3000 automatic milk collection system units
(AMCUS) at village societies to capture member information, milk fat
content and amount payable to each member.
Amul has recently entered into direct retailing through “ AMUL utterly
delicious “parlors created in major cities. AMUL has plans to create
large chain of such outlet to be managed by franchisee through the
country.
The Product Range
Bread spreads Amul Butter, Amul Lite, Delicious Table Margarine
Cheese Range
Amul Pasteurized Processed Cheddar Cheese, Amul Processed
Cheese Spread, Amul Pizza (Mozzarella) Cheese, Amul Emmental
Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese),
Utterly Delicious Pizza
Fresh Milk
Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardized Milk
4.5% Fat, Amul Taaza Toned Milk 3% fat, Amul Slim & Trim, Amul
Cow Milk
UHT Milk Range
Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza
1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream
Milk Powders
Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar
Skimmed Milk Powder, Amul PRO Infant Milk Food, Sagar Tea and
4. 4
Coffee Whitener
Milk Drink
Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Koko,Amul
Kool Milk Shake, Amul Kool Chocolate Milk,Nutramul Energy Drink
Health Drink Stamina Instant Energy Drink
Brown Beverage Nutramul Malted Milk Food
Curd Products
Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul
Lassee, Amul Flavor Yoghurt
Pure Ghee Amul Pure Ghee, Sagar Pure Ghee
Sweetened
Condensed Milk
Amul Mithaimate
Mithaee Range
(Ethnic Sweets)
Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar
Ladoos
Ice-cream Sundae Range, probiotic,,sugarfree and probiotic
Chocolate &
Confectionery
Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo,
Amul Bindass, Amul Fundoo
5. 5
TABLE OF CONTENS:
Introductionof company
History
Facility layout & facilities at Amul plant
The three-tier “Amul model”
Village dairy cooperative society (VDCS)
Productionprocess
E- supply chain management of Amul
Conclusion
6. 6
INTRODUCTIONOF COMPANY:
The brand name "Amul," from the Sanskrit "Amoolya," (meaning Precious)
was suggested by a quality control expert in Anand.), formed in 1946, is a
dairy cooperative in India. It is a brand name managed by an apex
cooperative organization, Gujarat Co-operative Milk Marketing Federation
Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk
producers in Gujarat, India.
AMUL is based in Anand, Gujarat and has been an example of a co-operative
organization's success in the long term. It is one of the best examples of co-
operative achievement in the developing economy. "Anyone who has seen «
the dairy cooperatives in the state of Gujarat, especially the highly
successful one known as AMUL, will naturally wonder what combination of
influences and incentives is needed to multiply such a model a thousand
times over in developing regions everywhere."The Amul Pattern has
established itself as a uniquely appropriate model for rural development.
Amul has spurred the White Revolution of India, which has made India the
largest producer of milk and milk products in the world. It is also the world's
biggest vegetarian cheese brand. Amul is the largest food brand in India and
world's Largest Pouched Milk Brand with an annual turnover of US $1050
million (2006±07). Currently Unions making up GCMMF have 2.8 million
producer members with milk collection average of 10.16 million liters per
day. Besides India, Amul has entered overseas markets such as Mauritius,
UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few
South African countries. DrVerghese Kurien, former chairman of the
GCMMF, is recognized as a key person behind the success of Amul.
7. 7
HISTORY:
In 1929, Peston Edul Polson established Polson Model Dairy at Anand to
manufacture butter, ghee and casein and in 1944; the Bombay Municipal
Corporation Milk Supply was inaugurated. Monopoly rights were awarded to
Polson for Procuring milk from Kaira.
Amul's genesis is linked to the freedom movement in India. Sardar
Vallabhbhai Patel, an eminent Indian freedom fighter encouraged the dairy
farmers from the Kaira district in Gujarat to form a cooperative to counter
the 'exploitatively' low prices offered for their milk by the monopoly milk
Supplier of the area, Polson's Dairy. The dairy farmers met in Samarkha
(Kaira district, Gujarat) on the 4th of January 1946, and decided to set up a
milk producers' cooperative that would deal directly with the Bombay
government, the final buyer of their milk. This was the origin of the Anand
model.
Initially, when the Bombay government refused to deal with the
cooperative, the farmers called a strike. The government finally relented
when Bombay went without milk for a fortnight. The successful union
registered itself as the Kaira District Cooperative Milk Producers' Union Ltd.
(KCMPUL), Anand, in Gujarat in December 1946. And so did GCMMF and
brand AMUL establish consequently.
The main motto of Amul is to help farmers i.e. Milk producers. Amul
system works under objective of highest possible compensation to the milk
producers and lowest possible price to consumers. Farmer are paid money in
cash payment for the milk. Milk gives them money for the daily necessities.
Amul is the one who started using their profits for the milk producers
common good.
8. 8
FACILITY LAYOUT:
Plant layout is the overall arrangement of the machine tools, handling
equipments, storeroom and other various accessories required for facilitating
production in a factory. These arrangements are pre-planned with the
results that the building has been constructed to fit a layout of a given
process.
AMUL plant is indigenously worked out with facilitation of various production
processes and production of multi products under one plant. The total plot is
nearly about 2.27 kms. Separate buildings are provided with required
arrangements of machine tools handling and computers connection through
the control room to fit for varying product-manufacturing departments.
The plant is engaged in producing milk, ice creams, milk powder and ghee.
Entire department is uniquely provided with facilities for the processing each
product. There are 4 production departments and packaging departments
pertaining to each product respectively.
IMAGES OF FACILITIES AT AMUL PLANT
10. 10
THE THREE-TIER “AMUL MODEL”
The Amul Model is a three-tier cooperative structure. This structure consists
of a Dairy Cooperative Society at the village level affiliated to a Milk Union at
the District level, which in turn is further, federated into a Milk Federation at
the State level. The above three-tier structure was set-up in order to
delegate the various functions, milk collection is done at the Village Dairy
Society, Milk Procurement & Processing at the District Milk Union and Milk
& Milk Products Marketing at the State Milk Federation. This helps in
eliminating not only internal competition but also ensuring that economies of
scale are achieved. As the above structure was first evolved at Amul in
Gujarat and thereafter replicated all over the country under the Operation
Flood Programme, it is known as the Amul Model or Anand Pattern of Dairy
Cooperatives.
MILK UNION AT DISTRICT LEVEL
MILK FEDERATION AT STATE LEVEL
DAIRY COOPERATIVESOCIETYATVILLAGE LEVEL
11. 11
Village Dairy CooperativeSociety (VDCS)
The milk producers of a village, having surplus milk after own consumption,
come together and form a Village Dairy Cooperative Society (VDCS). The
Village Dairy Cooperative is the primary society under the three-tier
structure. It has membership of milk producers of the village and is
governed by an elected Management Committee consisting of 9 to 12
elected representatives of the milk producers based on the principle of one
member, one vote. The village society further appoints a Secretary (a paid
employee and member secretary of the Management Committee) for
management of the day-to-day functions. It also employs various people for
assisting the Secretary in accomplishing his / her daily duties.
The main functions of the VDCS are as follows:
1) Collection of surplus milk from the milk producers of the village &
payment based on quality & quantity
2) Providing support services to the members like Veterinary First Aid,
Artificial Insemination services, cattle-feed sales, mineral mixture sales,
fodder & fodder seed sales, conducting training on Animal Husbandry &
Dairying, etc.
3) Selling liquid milk for local consumers of the village Supplying milk to
the District Milk Union
Thus, the VDCS in an independent entity managed locally by the milk
producers and assisted by the District Milk Union.
12. 12
PRODUCTION PROCESS:
Collection of Raw Milk:
Raw milk is collected from different co-operatives of Gujarat.
About 12,22,000 liters of raw milk is collected per day. Before this milk
is sent to the laboratory for testing the FAT & SNF proportion, the milk
is separated from the raw milk. The milk is taken from the chilling
centers to Collection of Raw Milk Raw milk is collected from different
co-operatives of Gujarat. About 12,22,000 liters of raw milk is
collected per day. Before this milk is sent to the laboratory for testing
the FAT & SNF proportion.
Testing of raw milk:
After collecting the samples of milk they are taken to the
laboratory where two types of test are conducted:
1). ELECTRONIC MILK TEST Before pasteurizing the milk the samples
are taken to the laboratory . In the laboratory with the help of
machine called electronic milk tester, the proportion of SNF & FAT is
checked with phosphate solution. When the color of the milk become
yellow, it is sent for pasteurization.
2). METHYLINE BLUE REDUCTION TEST This test is conducted for
checking for how long the milk will remain fresh. To check this, 10 ml
of milk is taken and 1 ml of METHYL solution is added to it. It is then
kept under water at 57 degree Celsius. After one hour if the solution
losses its color then it is called raw milk. If the solution remains the
same even after 5 hours than it is considered fresh milk, which
remains constant for a long period of time.
The dairy fixes the proportion of SNF & FAT. After laboratory gives
green signal and conforming the raw milk at reception dock is brought
13. 13
into the house connected with pump is sent to the milk processing
plant. This is then chilled below 4 degree Celsius and then stored in
the milk silos. After that milk is processed which has two steps:
Pasteurizing and Standardizing
Pasteurizing and standardizing:
To pasteurize the milk means to kill the germs in the milk by a
particular method which was invented by a scientist called JAMES
PASTEUR and so the name pasteurization. In the pasteurization
method the milk is first heated at 72 degree c to 76 degree c for 15
seconds and then it is immediately cooled below 4 degree c by this
method they destroy the pathogenic bacteria present in the raw milk.
But if the right degree of temperature is not provided there are
chances that milk might contain germs. After this process some milk
goes to separator machine and remaining is proportionately sent for
standardization.
Standardization process bifurcates the milk in 3 categories
varying according to the SNF & FAT contents. The equipment named
OSTA. Auto Standardization Adjusts the FAT directly. The computer is
just ordered whether gold or standard milk is to be rationed and the
same will be received with appropriate contents.
SEPARATION PROCESS:
Separation Process Separator machine separates two kinds of
products, skimmed milk and cream, through channels. There are 100
disks fixed in separator machine, which revolve at 5000
rpm(revolution per minute). It is taken to the tanks, which has the
capacity of 20000 liters. Whenever the milk is needed from the tank ,
it is tested in the laboratory and the deficit proportion FAT is added by
mixing cream. This process continues for 24 hours.
QUALITY CHECK:
Pasteurized milk is sent to the quality Assurance laboratory of
the dairy plant. Within 14 seconds the FAT & SNF proportion is
received regarding 30 lack liters of milk. The total investment put into
the lab by the dairy plant is Rs. 6 crores. The laboratory only checks
and analyses the powder, milk and ghee. There is a separate ice
cream analyzing laboratory.5). Packaging Process After the milk is sent
14. 14
for the packaging to the milk packing station in the dairy plant. In the
milk packaging stations there are huge pipelines and behind them
there is polyfil machine from which the material to pack milk comes
out. From each of these 12 machines 100 pouches are packed in one
single minute.
STORAGE:
Then the milk is sent to the cold storage of the dairy where the
milk is stored until it is dispatched. Here the milk is stored is
temperature ranging from 5 degree c to 10 degree c, it is maintained
with the help of exhaust fans having silicon chips. About 40000 liters
of milk is dispatched from the cold storage of the dairy plant everyday.
The damaged pouches are kept aside and the milk is once again put to
the storage tank.
15. 15
E- SUPPLY CHAIN MANAGEMENT OF AMUL
AMUL uses E- SUPPLY CHAIN MANAGEMENT
Amul has installed over 3000 automatic milk collection system units
(AMCUS) at village societies to capture member information, milk fat
content and amount payable to each member.
Each member is given plastic card for identification
Computer calculate amount due to the farmer on the basis of the fat
content
The value of the milk is printed out on the slip and handed over to the
farmer ,who collects the payment from the adjacent window
Thus with the help of it farmer gets the payment within the minutes
On the logistic more than 5000 trucks move milk from the villages to
200 dairy processing plants twice a day according to a carefully
planned scheduled
Every day Amul collects 7 million liters of milk from 2.6 million farmers
(many illiterate), converts the milk into branded, packaged products,
and delivers goods to over 500,000 retail outlets across the country
ERP software named as enterprise wide integrated application system
covers a operation like planning advertisement and promotion and
distribution network planning.
Each Amul office are connected via internet and all of them send daily
reports on sales and inventory to the main system at Anand,
At the supply end a computerized database has been setup of all
suppliers & their cattle
16. 16
Computer equipment measures & records qualities & quantities
collected.
At the distribution end stockiest have been provided with basic
computer skills. Amulexperts assist them in building promotional web
pages.
Amul has linked distributors to the network & also incorporated web
pages of top retailers on their website
Distributors can place their order on website amulb2b.com
Automated supply & delivery chain
Practices just in time supply chain management with six sigma
accuracy
CONCLUSION:
Reasons for Amul’s success are its Robust Supply Chain, Low Cost
Strategy, Diverse Product Mix, Strong Distribution Network,
Technology advancements & e-initiatives and service availability.
Because of all these competences Amul is the largest producer of milk
and milk products in the world. It has set world best practices for dairy
producers.
17. 17
BIBLOGRAPHY:
Notes written as on Industrial visit to Amul Plant
Internet Sources:
www.amul.com
www.wickepedia.com
www.managementparadise.com
www.studymode.com