This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.

2.  Company Profile
 History
 Competitors
 Market Share
 Vision and Mission
 SWOT Analysis
 Marketing Mix
 Market Structure
 Organization Structure

3.  Haldiram's is a major Indian
sweets and snacks manufacture.
 Headquarters in Nagpur, Maharashtra, India.
 Its products are exported to several
countries worldwide.
 Haldiram's was founded in 1937.
 Founder is Mr. Shivkisan Agrawal.

9.  1. Brand awareness and easy to recall.
 2. Variety of products like papads, namkeens,
cookies,chips,sweets, sherbets, dryfruits, etc.
 3. Trusted for quality and hygiene.
 4. Attractive and efficient packaging.
 5.Loved for its taste.
 6. Exported to many countries.

10.  1.Less advertising is done compared to other
food brands.
 2.Involved only in Indian snacks.
 3.Outlets are limited only to mainly North
India

11.  1.Increase its reach in India and abroad.
 2.Expand the hotel business.
 3.Increase the number of outlets.
 4.Agrresively advertise and promote the
brand.
 5.Introduce healthy snacks like fat free, low
calories and baked.
 6.Innovate by introducing snacks catering to
the youth.

12.  1.Customers are inclined towards western
ways, and are not interested in Indian snacks.
 2.Indian snacks are considered unhealthy.
 3.Increased competition from other brands
and local players.