Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3 million milk producers in Gujarat and was founded to provide milk producers with a fair price for their milk. Amul produces and sells various dairy products, including milk, butter, ghee, cheese, and ice cream. It has received several national awards for its brand and quality and is now the largest exporter of dairy products in India, selling products in over 40 countries through its innovative strategies and consistency in quality.

1. Presented by:
Mehul Bari
Roll No. M1
MMS15

2. AMUL THE TASTE OF INDIA
 Amul is an Indian dairy cooperative, based at
Anand in the state of Gujarat, India. The word amul
is derived from the Sanskrit word amulya, meaning
priceless.

3. WHEN AMUL WAS FORMED
 Amul was Formed in the year 1946.
 It is a brand company.
 Amul is a brand managed by GCMMF (Gujarat Co-operative
Milk Marketing Federation Ltd), which
today is jointly owned by 3 million milk producers in
Gujarat.
 Dr. Verghese kurien, is the founder-chairman of the
GCMMF.

4. HISTORY
 Registered on 1st December 1946.
 Firstly It found a Polson Dairy, in the small city
distances to deliver the milk.
 Angered by the unfair trade practices, the farmers
of Kaira approached Sardar vallabhbhai patel under
the leadership of local farmer leader
Tribhuvandas.k.Patel.
 In June 2013, it was reported that the Kaira District
Cooperative Milk Producers Union Limited, better
known as Amul Dairy.
 Amul is also the largest exporter of dairy products
in the country, Amul is available today in over 40
countries of the world.

5. PRODUCTS
 Amul has many products which are found in our
market such as :
 Milk
 Butter
 Ghee
 Cheese
 Shrikhand
 Ice-Cream
 Paneer
 Chocolate

6. AWARDS
 Amul wins AIMA high performance Brand Award -
2013 for brand amul.
 Amul receives Green Globe foundation Award.
 It also received Ramakrishna Bajaj National
Quality Award in year 2003.
 In 1999, it was awarded the "Best of all Rajiv
Gandhi National Quality Award.

7. STRATEGIES
 Advertising strategy.
 Trade Promotional strategy.
 Growth strategy.
 Branding strategy.
 Marketing strategy.
 Promotional strategy.

8. REASONS FOR SUCCESS IN
GLOBALISATION
 Good and Healthy food.
 Having great efforts and achievements.
 Innovative ways of production with less wastages.
 Consistency in Quality of product.
 Constant up gradation of Technology.
 Different and own of its Kind.

9. UTTERLY BUTTERLY DELICIOUS AMUL
Thank You