The document proposes launching ice cream parlors in Lahore, Pakistan. It notes the growing trend in Pakistan of seeking comfort foods like ice cream. The objectives are to provide quality ice cream and seating while capturing market share through loyalty. It outlines the required deliverables, benefits, resources, competitors, locations, flavors, regulations, costs, expenses, and financial projections like a 5 year payback period and 25% return on investment. The business aims to fulfill the public desire for comforting snacks through new ice cream shops.

1. Launching Ice Cream Parlors in Lahore

3.  BACKGROUND
One of the strongest trends today is Pakistan’s' desire
for comfort. Whether it's manifesting in the boom in
home redecorating or the growing interest in home
cooking, its clear consumers are looking for things that
feel safe, familiar, and happy. Ice cream fits nicely with
this desire for comfort. "Everybody loves ice cream,"
points out by a local, publisher of The National Survey,
a retail ice cream trade publication. "People have
good memories related to it, like walking to the local
store as a kid on a hot summer day to get ice cream."

4.  OBJECTIVES
The overall objectives of this project are to
provide quality ice cream and an excellent seating
space to our customers. Our objectives include
the capturing of largest market share of the ice
cream market in Lahore through customer loyalty.

5.  Deliverables
Market Survey
Administration
Human Resource Management
Supply chain Management
Marketing Campaign
Production

6.  Benefits
Food industry has special Tax Rebate
This is the 12 months running business
Raw material is easily available through out the country
and through out the year
After capturing the market, the rate of return can be
increased
This business has greater rate of return as compared with
the other business.

7.  RESOURCE SKILLS REQUIRED
Marketing Personnel
Production Personnel
Sales and Services Personnel
HR people
Finance Department

8.  Chamman Ice Cream
 Punjab Ice Cream
 Butt sweats
 Nirala Sweats
 Gourmet
 Other open ice cream shops

9.  No seating space for the customers
 No specialization in the Particular ice cream field
 They are not targeting the youth
 Less number of Branches
 Poor packing
 Very poor customer services
 No home delivery facilities
 Poor locations
 No family and children entertainment things
 Unhygienic ice cream

10.  Vanilla
 All Nut Flavours
 Chocolate
 All Fruit flavours
 Neapolitan
 Cookies and bakery
 Chocolate Chip
 Candy Flavours
 Mint chocolate chip
 Coffee
 Extreme flavours

14.  Muslim Town, Ferozpur Road
 Main Boulevard Gulbarg
 Moon Market Allama Iqbal Town
 Mall Road near Food Street Anarkali

15.  Poor understanding of market dynamics
 Customer behaviours to buy foreign goods.
 Inadequate infrastructure.
 Shrinking market because of foreign competitors.
 Future trends of the Market and customers
 Financial and political health of the country

16.  Cost of organization
 Control composition and Distribution
 Hygiene and labeling requirements
 Amended govern health and the production of milk
and cheese
 Dairy Products (Hygiene)
 Awareness among the people
 High initial capital requirements

17.  Pakistan Standards and Quality Control Authority
Act
 The Pure Food Ordinance, 1960
 Pakistan Hotels and Restaurant Act, 1976
 Specifications of Ministry of Food
 Attestation from the Bauru of Food and Nutrition
 Consumer Rights Commission of Pakistan
 The Cantonment Pure Food Act, 1966

18.  Building Renovation Rs. 6,000,000
 Building Rent Rs. 4,800,000
 Furniture and Fixture Rs. 6,500,000
 Freezing equipments Rs. 4,000,000
 Air Conditions Rs. 5,000,000
 Salaries Rs. 6,720,000
 Machinery Rs. 8,000,000
 Catering Rs. 0500,000
 *Electricity Charges Rs. 1,440,000
 *Water Bills Rs. 0100,000
 *Gas Consumption Rs. 0200,000
 *Telephone bills Rs. 0240,000
 Advertising Expenses Rs. 1,000,000
 Building Supplies Rs. 0500,000

 Total Fixed cost during first year = Rs. 50,000,000
 Working Capital for First Year = Rs. 15,000,000
 Total Capital required for 1 st year = Rs 60,000,000

19.  Rent Expenses Rs. 400,000
 Salaries Rs. 560,000
 Electricity Charges Rs. 120,000
 Water Bills Rs. 08,333
 Gas Consumption Rs. 16,667
 Telephone bills Rs. 20,000
 Supplies Rs. 41,667
 Advertising Rs. 83,333
 Running Finance Rs. 1,250,000

 Total Per month Expenses Rs. 2,500,000

20.  Initial Investment Rs. 60 Million
 Debt/Equity Ratio 2:3
 Expected Pay Back Period is 5 years
 Return on Investment =25%
 Return on Equity =30%
 Working capital Requirements =Rs. 15 Million
 Expected Growth Rate = 9-10% p.a.