The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India
Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
Havmor Ice Cream presented on their company history and operations. Havmor was established in 1944 in Karachi as a partnership to cooperatively process and market milk between producers, factories, and consumers. It describes the ice cream production process which includes manufacturing, filling, cold storage, transportation to distributors and dealers. The marketing management section introduces their new rural market strategy and goals of creating customer satisfaction through value-laden relationships. Main competitors mentioned are Kwality, Wall's, Amul, Mother Dairy, Vadilal, Wells Dairy Inc., Blue Bunny, and Baskin Robbins.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.
FY BBA havmor project from Drashan ModhaDarshan Modha
Havmor is a privately owned company in Gujarat, India that manufactures ice cream, operates restaurants and fast food outlets, and provides catering services. It began in 1944 with one founder starting to make ice cream using a hand-cranked machine. Today, Havmor has 50% of the ice cream market in Gujarat and produces over 200 flavors across different products. The company focuses on quality and innovation, regularly introducing new flavors and product formats based on customer feedback. Havmor uses various raw materials to produce ice creams including milk, cream, sugar, and flavors through a process that includes pasteurization, homogenization, freezing, and hardening.
1) Havmor Ice Cream was established in 1944 in Karachi and relocated to Ahmedabad in 1947 after the founder Satish Chandra Chona moved during the Partition of India.
2) Havmor has grown from a handcart into a large ice cream company available at over 20,000 outlets across western India with over 160 products.
3) The current generation is working to expand the restaurant division and Hav Funn parlours while pursuing a vision to become a top 3 ice cream brand in India with over $200 million in annual revenue by 2020.
Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
Havmor Ice Cream presented on their company history and operations. Havmor was established in 1944 in Karachi as a partnership to cooperatively process and market milk between producers, factories, and consumers. It describes the ice cream production process which includes manufacturing, filling, cold storage, transportation to distributors and dealers. The marketing management section introduces their new rural market strategy and goals of creating customer satisfaction through value-laden relationships. Main competitors mentioned are Kwality, Wall's, Amul, Mother Dairy, Vadilal, Wells Dairy Inc., Blue Bunny, and Baskin Robbins.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.
FY BBA havmor project from Drashan ModhaDarshan Modha
Havmor is a privately owned company in Gujarat, India that manufactures ice cream, operates restaurants and fast food outlets, and provides catering services. It began in 1944 with one founder starting to make ice cream using a hand-cranked machine. Today, Havmor has 50% of the ice cream market in Gujarat and produces over 200 flavors across different products. The company focuses on quality and innovation, regularly introducing new flavors and product formats based on customer feedback. Havmor uses various raw materials to produce ice creams including milk, cream, sugar, and flavors through a process that includes pasteurization, homogenization, freezing, and hardening.
1) Havmor Ice Cream was established in 1944 in Karachi and relocated to Ahmedabad in 1947 after the founder Satish Chandra Chona moved during the Partition of India.
2) Havmor has grown from a handcart into a large ice cream company available at over 20,000 outlets across western India with over 160 products.
3) The current generation is working to expand the restaurant division and Hav Funn parlours while pursuing a vision to become a top 3 ice cream brand in India with over $200 million in annual revenue by 2020.
The document provides information about Havmor Ice Cream Ltd, including:
1) Havmor was established in 1944 in Karachi and relocated to Ahmedabad after Partition, starting from a handcart. It has since grown to be one of the largest ice cream companies in Western India.
2) The company uses high quality ingredients and follows strict hygiene standards in its production process. It produces over 150 ice cream varieties across categories like candies, cones, and cups.
3) Havmor has over 240 employees and provides benefits like insurance, uniforms, and gratuity funds. It aims to increase salaries and maintain good relationships with workers.
This document provides information about an industrial training completed by Mr. Shah Ravi S. at Cham Synthetics Pvt Ltd. in Porbandar, India. It includes details about the student's personal information, an acknowledgement of those who helped with the training, and an index of topics to be covered in the report such as the production, marketing, finance, and personnel departments. The report also gives a general overview of the net industry and details about Cham Synthetics Pvt Ltd., including its history, management structure, location factors, and contributions to the local economy.
This document summarizes an analysis of the Arun Ice Cream case. It discusses the industry analysis including the bargaining power of suppliers and buyers and threats from new entrants and substitutes. It then lists available options for Arun Ice Cream such as broadening their product line, expanding their franchise model, taking over local companies, merging with an international brand, and backward integration. It recommends expanding the current franchise system aggressively with advertising to increase brand awareness in new states.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Hatsun Agro Products began in 1970 and has since grown to become India's largest private dairy company. It started with 13,000 rupees and now exports dairy products to 38 countries. Hatsun focuses on quality, maintaining relationships with farmers and trade partners, and achieving high customer satisfaction. The company motivates employees and aims to build trusted brands while delivering value to all stakeholders.
Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.
This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand its retail outlets and pursue corporate partnerships to further grow its market leadership.
Uniqcreations is a promotional agency that offers services like print media, online branding, and marketing. It has teams focused on media, marketing, technology, creativity, imagination, and analytics to build emotional bonds between brands and customers. Uniqcreations has worked with major food and consumer goods brands. Amul was founded in 1946 as a dairy cooperative and is now India's largest food brand. It has a diverse portfolio of dairy products and generates an annual turnover of $2.5 billion. Amul holds leading market shares for products like butter and cheese. It faces competition from other major domestic and multinational brands.
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
The document is a project report on Havmor Ice-cream Ltd submitted by Khubib Hikmat to Som-Lalit Institute of Business Administration. It provides an overview of Havmor including its founding in 1944 in Karachi, relocation to Ahmedabad after partition, and growth to become one of the largest food chains in Gujarat. The report also describes Havmor's production process, product range, human resources, marketing, and corporate social responsibility initiatives.
Aakash Namkeen Private Limited is a wholesaler and retailer of snacks established in 1992 with a turnover of up to 5 crore rupees annually. It offers over 90 snack products predominantly in Madhya Pradesh and surrounding areas. A SWOT analysis revealed strengths in product quality but weaknesses in promotion and distribution. Porter's five forces model showed high competitive rivalry and bargaining power of suppliers and consumers in the Indian snack market. For Aakash to become the market leader, it will need to focus on product differentiation, optimized pricing, increased promotion activities, and intensive distribution.
Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra. It has manufacturing plants in multiple Indian cities and exports products worldwide. The company was founded in 1937 in Bikaner, Rajasthan as a small retail shop. Over time, it expanded manufacturing and opened retail stores and restaurants in major cities. Haldiram's offers a wide range of Indian snacks, sweets, beverages and other food products. Namkeens, or savory snacks, are a major focus and contributor to revenues. The company aims to provide traditional Indian flavors and high quality products.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Scope and Application of E-commerce in B2C - Haldiram'sAbhishek Kumar
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
The document is a project report on a gap analysis of Amul ice creams in the metro market of West Bengal. It was conducted from June to August 2014. The primary objective was to analyze Amul's retail network and understand retailer views on supply chain, issues, and suggestions for better penetration. Competitors' activities were also examined. Research methods included questionnaires with retailers and secondary data from distributors. Key findings were that Amul has high awareness but average coverage, while competitors like Kwality Walls have larger market share due to policies like providing free refrigerators to retailers. The report provided an analysis of Amul and competitors in the target market.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
The document discusses a summer internship project report on launching Amul Prolife Probiotic Lassee in Andheri, Jogeshwari, and Goregaon areas of Mumbai. It provides an overview of GCMMF which manufactures Amul products, details on probiotics and the Amul Prolife Lassee product. It describes the launch strategy including retailer visits, pricing, and feedback. Issues faced after launch included strong rose flavor, packaging, and distribution problems. Suggestions given were to improve packaging, introduce new flavors, and increase awareness of the probiotic health benefits.
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
This document describes a 5-a-side football tournament for children aged 10-13 and 14-17 to be held over 6 days in Ahmedabad, India. Over 30 schools and 500 students will participate in 64 teams across 2 age categories. The tournament aims to promote football and provide training for young players. It will offer cash and other prizes totaling Rs. 15,000 to winners. The document proposes a partnership with Havmor restaurants where they would sponsor food, banners, and Rs. 10,000 in coupons in exchange for promotion.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
The document provides information about Havmor Ice Cream Ltd, including:
1) Havmor was established in 1944 in Karachi and relocated to Ahmedabad after Partition, starting from a handcart. It has since grown to be one of the largest ice cream companies in Western India.
2) The company uses high quality ingredients and follows strict hygiene standards in its production process. It produces over 150 ice cream varieties across categories like candies, cones, and cups.
3) Havmor has over 240 employees and provides benefits like insurance, uniforms, and gratuity funds. It aims to increase salaries and maintain good relationships with workers.
This document provides information about an industrial training completed by Mr. Shah Ravi S. at Cham Synthetics Pvt Ltd. in Porbandar, India. It includes details about the student's personal information, an acknowledgement of those who helped with the training, and an index of topics to be covered in the report such as the production, marketing, finance, and personnel departments. The report also gives a general overview of the net industry and details about Cham Synthetics Pvt Ltd., including its history, management structure, location factors, and contributions to the local economy.
This document summarizes an analysis of the Arun Ice Cream case. It discusses the industry analysis including the bargaining power of suppliers and buyers and threats from new entrants and substitutes. It then lists available options for Arun Ice Cream such as broadening their product line, expanding their franchise model, taking over local companies, merging with an international brand, and backward integration. It recommends expanding the current franchise system aggressively with advertising to increase brand awareness in new states.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Hatsun Agro Products began in 1970 and has since grown to become India's largest private dairy company. It started with 13,000 rupees and now exports dairy products to 38 countries. Hatsun focuses on quality, maintaining relationships with farmers and trade partners, and achieving high customer satisfaction. The company motivates employees and aims to build trusted brands while delivering value to all stakeholders.
Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.
This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand its retail outlets and pursue corporate partnerships to further grow its market leadership.
Uniqcreations is a promotional agency that offers services like print media, online branding, and marketing. It has teams focused on media, marketing, technology, creativity, imagination, and analytics to build emotional bonds between brands and customers. Uniqcreations has worked with major food and consumer goods brands. Amul was founded in 1946 as a dairy cooperative and is now India's largest food brand. It has a diverse portfolio of dairy products and generates an annual turnover of $2.5 billion. Amul holds leading market shares for products like butter and cheese. It faces competition from other major domestic and multinational brands.
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
The document is a project report on Havmor Ice-cream Ltd submitted by Khubib Hikmat to Som-Lalit Institute of Business Administration. It provides an overview of Havmor including its founding in 1944 in Karachi, relocation to Ahmedabad after partition, and growth to become one of the largest food chains in Gujarat. The report also describes Havmor's production process, product range, human resources, marketing, and corporate social responsibility initiatives.
Aakash Namkeen Private Limited is a wholesaler and retailer of snacks established in 1992 with a turnover of up to 5 crore rupees annually. It offers over 90 snack products predominantly in Madhya Pradesh and surrounding areas. A SWOT analysis revealed strengths in product quality but weaknesses in promotion and distribution. Porter's five forces model showed high competitive rivalry and bargaining power of suppliers and consumers in the Indian snack market. For Aakash to become the market leader, it will need to focus on product differentiation, optimized pricing, increased promotion activities, and intensive distribution.
Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra. It has manufacturing plants in multiple Indian cities and exports products worldwide. The company was founded in 1937 in Bikaner, Rajasthan as a small retail shop. Over time, it expanded manufacturing and opened retail stores and restaurants in major cities. Haldiram's offers a wide range of Indian snacks, sweets, beverages and other food products. Namkeens, or savory snacks, are a major focus and contributor to revenues. The company aims to provide traditional Indian flavors and high quality products.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Scope and Application of E-commerce in B2C - Haldiram'sAbhishek Kumar
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
The document is a project report on a gap analysis of Amul ice creams in the metro market of West Bengal. It was conducted from June to August 2014. The primary objective was to analyze Amul's retail network and understand retailer views on supply chain, issues, and suggestions for better penetration. Competitors' activities were also examined. Research methods included questionnaires with retailers and secondary data from distributors. Key findings were that Amul has high awareness but average coverage, while competitors like Kwality Walls have larger market share due to policies like providing free refrigerators to retailers. The report provided an analysis of Amul and competitors in the target market.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
The document discusses a summer internship project report on launching Amul Prolife Probiotic Lassee in Andheri, Jogeshwari, and Goregaon areas of Mumbai. It provides an overview of GCMMF which manufactures Amul products, details on probiotics and the Amul Prolife Lassee product. It describes the launch strategy including retailer visits, pricing, and feedback. Issues faced after launch included strong rose flavor, packaging, and distribution problems. Suggestions given were to improve packaging, introduce new flavors, and increase awareness of the probiotic health benefits.
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
This document describes a 5-a-side football tournament for children aged 10-13 and 14-17 to be held over 6 days in Ahmedabad, India. Over 30 schools and 500 students will participate in 64 teams across 2 age categories. The tournament aims to promote football and provide training for young players. It will offer cash and other prizes totaling Rs. 15,000 to winners. The document proposes a partnership with Havmor restaurants where they would sponsor food, banners, and Rs. 10,000 in coupons in exchange for promotion.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
The document proposes launching ice cream parlors in Lahore, Pakistan. It notes the growing trend in Pakistan of seeking comfort foods like ice cream. The objectives are to provide quality ice cream and seating while capturing market share through loyalty. It outlines the required deliverables, benefits, resources, competitors, locations, flavors, regulations, costs, expenses, and financial projections like a 5 year payback period and 25% return on investment. The business aims to fulfill the public desire for comforting snacks through new ice cream shops.
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
This document summarizes the results of a consumer satisfaction survey about Vadilal ice cream. It finds that Vadilal has a 52% market share in Ahmedabad, India and is considered the top brand of ice cream. The survey assessed customer preferences, brand perceptions, and areas for improvement. Key findings include that over half of respondents last ate ice cream within the week, quality and taste were the most important factors when purchasing ice cream, and customers ranked Vadilal as the highest quality brand compared to competitors. However, some felt the price could be improved.
The document provides an overview and analysis of the smartphone market in India. Some key points:
- Smartphone shipments in India are expected to rise from 27.8 million in 2012 to 155.6 million in 2017, making India the third largest smartphone market.
- Major drivers of growth include decreasing mobile prices, increasing consumer incomes, and expanding mobile internet access. Challenges include low rural penetration and security/privacy concerns.
- Android dominates the Indian market with over 75% share, followed by Blackberry, Symbian, iOS, and Windows. Large screens, dual SIMs, and multi-core processors are emerging trends.
- Samsung leads the Indian market, followed by Micromax,
The document profiles the mobile industry in India. It discusses the history and growth of the mobile industry in India from 1995 to the present. It outlines the major players in the industry like Nokia, Samsung, and LG. The mobile industry is growing rapidly due to factors like growing incomes, technology advances, and low pricing plans. The industry is very competitive with both global and local players vying for market share.
This document provides an overview of mutual funds, including their concept, types, advantages, organization, investment strategies, and growth in India. It discusses key mutual fund topics such as open-ended and closed-ended schemes, growth, income, balanced, and money market funds. The document also summarizes the history and growth of the mutual fund industry in India, from its beginnings in 1964 to recent growth and future prospects, with the industry expected to reach $800 billion by 2022 based on past growth rates.
This presentation provides a history of the ice cream industry from its origins in ancient China and Rome to modern developments. Key events include the first ice cream factory opening in 1850, the invention of mechanical refrigeration making ice cream widely distributable, and the creation of popular treats like the ice cream cone and Eskimo Pie. The presentation also discusses the economic importance of the ice cream industry, the benefits and potential harms of ice cream consumption, and the major ice cream brands in Pakistan.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
This document provides information about mutual funds including their structure, types, history in India, advantages and disadvantages. It discusses that a mutual fund is a trust that collects money from investors and invests in stocks, bonds, money market instruments and other securities. The document outlines the key entities involved in mutual funds like sponsors, trustees, asset management companies, custodians and various distribution channels. It also summarizes the different types of mutual fund schemes and provides a brief history of mutual funds in India from 1964 to the present.
1. The document discusses several cold pressed juice companies in India, including Jus Divine and Antidote in Mumbai and Delhi/Gurgaon respectively, Juicifix in Mumbai, and RAW Pressery in Mumbai.
2. The companies started with initial investments ranging from Rs. 40 lakh to Rs. 2 crore and have monthly revenues ranging from Rs. 10 lakh to Rs. 10 crore currently.
3. The companies plan to expand to new cities, increase production, extend product shelf life, and expand sales through retail and online channels to increase revenues and market reach over the next 1-2 years.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Amul is a dairy cooperative in India that was formed in 1945. It is the largest food brand in India and handles over 8.4 million liters of milk per day from 2.79 million milk producers. Amul butter is their flagship product and has held over 86% market share for decades. Amul uses a penetration pricing strategy and distributes their products through a wide network of retailers, wholesalers, and cooperative unions to reach over 500,000 outlets across India and internationally. They invest 1% of turnover in creative advertising and promotions to build brand awareness and loyalty.
This is our Advertising project. We were asked to compare the advertising strategies of two competitors - one a public sector firm and other a private sector firm. Since the target market of these two brands are not the same we chose them so that there will be identifiable difference between the strategies that they adopt. We ha also shown tv ads of both the brands along with the power point presentation.
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
This document discusses the kids apparel market in India. It notes that the market is currently worth over Rs. 37,000 crore and is expected to grow to Rs. 72,000 crore by 2021. Established players in the kids wear market include brands like Lilliput, Gini & Jony, Catmoss, and Mom & Me. The document also provides details on two specific brands, Gini & Jony and Ruff Kids, including their histories, strategies, loyalty programs, and promotions.
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptxHimanshu215898
Dabur is a leading FMCG company in India that was founded in 1884. It has revenues of over Rs. 10,800 Crore and a market capitalization of over Rs 100,000 Crore, making it the 4th largest FMCG company in India. Dabur focuses on herbal and Ayurvedic products and has a strong brand image in these areas. The company's strategic plans involve a focus on expanding in domestic and foreign markets through new product launches and acquisitions.
Cadbury Dairy Milk was introduced in 1905 in the UK and is now enjoyed in 30 countries. In the 1990s in India, chocolate was seen as for kids only and had 10% market share. Cadbury positioned chocolate as for adults too with their "real taste of life" campaign. In 2002, Cadbury bars were found to have salmonella, poisoning 40 people and losing them market share. To regain trust, Cadbury improved packaging, hired Amitabh Bachchan, and launched educational and celebratory campaigns like "Kuch Meetha Ho Jaye" that helped them recover their 71% market share.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
Saffola is a 40-year old edible oil brand recognized for being "Good for the heart". It was originally manufactured by Bombay Oil Industries and marketed by Marico Industries. Marico acquired the brand rights in 2001. Saffola has become a prominent brand through its focus on health benefits and positioning as heart-healthy. It has created brand extensions while leveraging the existing brand equity. Saffola has helped Marico expand into new product categories and maintain margins.
Saffola is a 40-year old edible oil brand recognized for being "Good for the heart". It was originally manufactured by Bombay Oil Industries and marketed by Marico Industries. Marico acquired the brand rights in 2001. Saffola has become a prominent brand through its health positioning and brand extensions. It has created a niche in the edible oils market while avoiding costs of developing new brands. Saffola has helped Marico maintain margins as input and advertising costs rise.
Saffola is a 40-year old edible oil brand recognized for being "Good for the heart". It was originally manufactured by Bombay Oil Industries and marketed by Marico Industries. Marico acquired the brand rights in 2001. Saffola has become a prominent brand through its health positioning and brand extensions. It has created a niche in the edible oils market while avoiding costs of developing new brands. Saffola has helped Marico maintain margins as input and advertising costs rise.
The Snack foods business in india consist of three categories - Western Snacks, Traditional Snacks and Bridge snacks. Kurkure is the first snack brand of Pepsico India holds Rs 1000 cr sales,commands 60% of market share in the bridge snack segment.
Company presentation on Cadbury...All the departments are being covered like HR,FINANCE&MARKETING departments which includes BCG matrix, advertisement strategies, target audience and how it became the worlds second largest chocolate selling company.. How the employees of the company work and how the work environment helps them to enhance the companys product...
This document provides a summary of Cadbury's history and operations in India. It discusses the origin of Cadbury in 1824 in England and its expansion globally. Cadbury began operations in India in 1948 by importing chocolates. It now has manufacturing facilities and sales offices across India. Cadbury is a market leader in India's chocolate industry with over 70% market share. The document also outlines Cadbury's management structure in India, its financial performance, marketing strategies, and role in India's economy. It notes that India has one of the fastest growing chocolate markets in the world.
The document summarizes the history and operations of Amul, an Indian dairy cooperative. It discusses how Amul was established in 1946 and is now the largest food products marketing organization in India with an annual turnover of $4.8 billion. Amul has a wide product mix including milk, butter, cheese and other dairy products. It targets all segments with a strategy of low prices. Amul has expanded its operations over the years and launched new products and facilities. It is now exporting to markets like the US and West Asia. The cooperative relies on a network of milk producers, processing plants and third-party distributors to run its operations across India.
This document provides a history and overview of Cadbury, including:
- Cadbury was founded in 1824 in Birmingham, England and began as a grocery store selling tea and drinking chocolate.
- Cadbury began operations in India in 1948 by importing chocolates and has since expanded manufacturing facilities across India.
- Cadbury uses effective marketing strategies like celebrity endorsements and memorable advertisements to maintain its leadership position in the Indian chocolate market.
- Advertising plays a key role in Cadbury's success by creating relatable messages that increase brand awareness and match consumer needs and thinking patterns.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
Introduces you to the world of Search Engine Optimization or SEO (as it is normally called). Get acquainted with the basic technical aspects that helps our site rank high on Search Engine. Learn about Keyword Research, URL Architecture, URL Mapping, Content Strategy, Meta Tags, On Page Optimization, Sitemap creations. Also get a quick insight on tools like Google Adwords Keyword Planner, Google Webmasters & Google Analytics.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Lakme Fashion Week Case Study - Instagram ShowSocial Kinnect
For Lakme Fashion Week Summer Resort 2015, we created a digital innovation wherein we hosted the First Ever Instagram Show for Designer Masaba Gupta's exclusive collection.
Elle India - Beauty Week - #SpoilYourselfSilly Social Kinnect
ELLE India presents “ELLE Beauty Week” where 150 plus salons, spas and wellness brands across Mumbai went on sale for seven days. The week ended with the amazing ELLE Beauty Circus at Palladium Hotel. It offered various brands providing makeovers along with nail art and hair styling, photo booths, fashion shows and beauty workshops for the beauty enthusiasts.
Borosil makes all your food look more beautiful when served in its glassware. The main objective of the #BeautifulFood campaign was to create interesting conversations around recipes and in turn create a network of great food shots with Borosil products. Another objective was to make sure there is good quality content in the digital space about Borosil and food prepared and served with it.
Our main goal was to let out the message that food looks beautiful when it is served in Borosil products.
The Shingar Group established the Tips & Toes cosmetics brand in 1961 in India, which has become a leader in traditional cosmetics. Tips & Toes develops country-specific formulations that are popular both in India and other countries. Now, Shingar Group aims to spread the Tips & Toes brand globally. To increase fan engagement and brand awareness, an interactive nail color application was created allowing users to select their skin tone and try virtual nail enamel shades.
Ponds The Future Face of Radiance - Case StudySocial Kinnect
Pond's launched a Facebook contest called "Finding the Future Face of Radiance" to promote its new BB+ Fairness Cream. The contest gave women a chance to be featured on the cover of Femina Magazine by uploading a photo and reason for wanting to be on the cover. Over 4,400 users participated in the contest, with 1,810 photos uploaded. The campaign was successful in driving awareness of Pond's new product and generating trials through a fun, engaging contest on Facebook.
The document provides information about the Tips & Toes brand and its parent company, the Shingar Group. It discusses how Tips & Toes has established itself as a leader in the traditional cosmetics segment in India and has a presence worldwide. The objective of the Shingar Group is to reposition Tips & Toes as a full range cosmetics brand and reconnect with 62,000 young Indian women.
Gits Food is an Indian packaged food company established in 1963 that was one of the pioneers in the industry. It offers a wide range of Indian food products and flavors through ready meals and instant mixes. The objective of the campaign was to spread awareness of Gits Food and its products, connect with followers, and drive awareness of its catalog and features. The strategy involved using a trending topic to encourage participation in a contest using #ICraveFor where followers tweeted what food they were craving and suggesting Gits products, with winners receiving hampers. The campaign resulted in significant increases in followers, mentions, and retweets as well as making Gits the 4th most popular food handle in India.
Durian Furniture - Luxury Wishlist Case StudySocial Kinnect
Durian is a furniture brand established in 1981 in India that offers a wide range of luxury home and furniture products. It is one of few Indian brands that has received international certifications for quality standards. The objective of the campaign was to spread awareness of Durian's furniture sale and catalogue through increasing engagement on social media. The strategy was to use a trending topic contest to encourage participation and increase Durian's followers on Twitter.
BIGFLIX is India's largest online movies-on-demand service provider, started in 2008. The objectives of repositioning BIGFLIX were to introduce the concept of 'Second screen', get more website registrations, drive awareness of its catalog and features, and increase fan engagement. The strategy involved a two-fold creative approach using visuals on Facebook and Twitter to attract fans and get registrations through Bitly links, while showcasing the catalog and features and engaging customers through birthday wishes for stars. The results included increased likes, comments, new fans, Bitly link clicks, and Twitter followers.
2. ABOUT THE BRAND
• In the last six decades, from a handcart, Havmor has grown into a
delicious facet of daily life of a large part of Western India.
• It is available through 20,000 + outlets across Gujarat more than 160
products, possibly the most extensive range in India
• The Company has a 200,000 litres per day, ISO 9001:2008,
Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and
HACCP certified state-of-the-art manufacturing facilities.
3. Establish presence
in Mumbai, Jaipur &
other cities.
Enhance Brand
Image in
Mumbai
Increase sales
in GUJARAT
Increase
Fan Engagement
& Interaction
THE OBJECTIVE
1 2 3 4
4. TWITTER Was Used to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
5. THE CONCEPT
Havmor’s World Ice Cream Day via Twitter
• On World Ice-cream day Havmor gave out free scoops of Ice-cream to every one
at their Havmor HavFunn parlour in Mumbai & buy one scoop and get one scoop
free in Gujarat.
6. THE EXECUTION
Havmor’s World Ice Cream Day via Twitter
Activity was spread all over Gujarat & Mumbai City
• Introduced a twitter contest- #FreeIcecreamScoop
• Followers tweeted telling us why they love havmor
• We then sent them the promotional offer coupon to all the tweets
we received
• This was followed onto Facebook too