The document discusses a minor project report submitted by Kuldeep Sharma for their Bachelor of Business Administration degree. It includes sections on the project title, certification, table of contents, acknowledgements and an introduction discussing the history of ice cream and the ice cream industry in India. It focuses on two major ice cream brands in India, Vadilal and Mother Dairy, and provides background information on each company.
“The Boom and Doom in daily markets”. Presentation on “Why shoppers prefer limited brand variety in Kirana Stores over huge brand variety in supermarkets?” gave me an opportunity to do an in-depth study on traditional & modern FMCG retailers. The study is based on research upto year 2011.
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Amul Inventory Techniques & Other DetailsVARUN MODI
This document outlines different categories of items such as vital, essential, and desirable items. It also discusses types of items like fast moving, slow moving and non-moving items. Finally, it mentions some innovative ideas and food items like parathas, chocolate and pickles.
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
Demand Analysis of Asian Paints Emulsionsguest395c348
The document analyzes the demand for Asian Paints emulsion paint in India. It finds that emulsion paint is primarily used by higher-income customers for interior decoration. Dealers and contractors play an important role in influencing customers' choices. While Asian Paints leads the market, dealers complain about the company's low profit margins compared to competitors. The analysis also finds that paint sales rise in the third quarter but are shifting to other quarters. It provides some suggestions to further boost Asian Paints' demand.
This document provides an analysis of Britannia Industries Limited, an Indian biscuit and dairy products company. It includes a company profile, background, market strategy, SWOT analysis, Porter's 5 forces model, BCG matrix, analysis of the biscuit industry and Britannia's competitors and financial analysis including ratios. The summary covers Britannia's market share and brands, key competitors like Parle and ITC, and factors for success in the biscuit industry such as focusing on rural and urban markets in India.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses. It operates in FMCG, hospitality, paperboards, agri-business, and IT with a total of 21 products across 6 major business categories. ITC has a wide product range across industries and provides variants within product categories.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
“The Boom and Doom in daily markets”. Presentation on “Why shoppers prefer limited brand variety in Kirana Stores over huge brand variety in supermarkets?” gave me an opportunity to do an in-depth study on traditional & modern FMCG retailers. The study is based on research upto year 2011.
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Amul Inventory Techniques & Other DetailsVARUN MODI
This document outlines different categories of items such as vital, essential, and desirable items. It also discusses types of items like fast moving, slow moving and non-moving items. Finally, it mentions some innovative ideas and food items like parathas, chocolate and pickles.
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
Demand Analysis of Asian Paints Emulsionsguest395c348
The document analyzes the demand for Asian Paints emulsion paint in India. It finds that emulsion paint is primarily used by higher-income customers for interior decoration. Dealers and contractors play an important role in influencing customers' choices. While Asian Paints leads the market, dealers complain about the company's low profit margins compared to competitors. The analysis also finds that paint sales rise in the third quarter but are shifting to other quarters. It provides some suggestions to further boost Asian Paints' demand.
This document provides an analysis of Britannia Industries Limited, an Indian biscuit and dairy products company. It includes a company profile, background, market strategy, SWOT analysis, Porter's 5 forces model, BCG matrix, analysis of the biscuit industry and Britannia's competitors and financial analysis including ratios. The summary covers Britannia's market share and brands, key competitors like Parle and ITC, and factors for success in the biscuit industry such as focusing on rural and urban markets in India.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses. It operates in FMCG, hospitality, paperboards, agri-business, and IT with a total of 21 products across 6 major business categories. ITC has a wide product range across industries and provides variants within product categories.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
1) The document summarizes a study on consumer satisfaction with Vadilal products in the Dharampur region of India. Data was collected through a survey of 100 Vadilal customers.
2) The findings show that Vadilal has the highest brand recognition and customer satisfaction levels compared to competitors like Amul and Mother Dairy. Ice cream and mango pulp were the most preferred products.
3) Most customers purchase Vadilal products weekly from retail stores and are satisfied with the price, quality, and service. The study suggests Vadilal expand its flavor offerings and improve the taste of mango pulp to increase customer satisfaction further.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
MDH Masala: Spicy Success (Brand Management)Yohan DSouza
MDH is a leading Indian spice company with a 12% market share. It offers over 60 ground spices and spice blends packaged in cardboard boxes and pouches. MDH sources spices directly from contract farmers and factories to ensure uniform quality and taste. Through extensive advertising, distribution networks of over 1000 stockists and 8 lakh retailers, and aggressive promotion, MDH has established itself as the top brand in North India. The company is owned and led by 94-year-old Mahashay Dharampal Gulati who takes an active role in overseeing operations.
This document is a project report submitted in partial fulfillment of an MBA degree. It discusses working capital management at Vadilal Industry Limited, a major ice cream manufacturer in Gujarat, India. The report provides an overview of the company and its divisions, analyzes trends in working capital management, assesses working capital needs, and recommends various sources of working capital financing including trade credit, bank finance, commercial papers, and export financing options. It aims to evaluate Vadilal's working capital utilization and policies to improve management of working capital.
Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
Cadbury is a leading confectionery brand in India with a strong presence since 1948. It operates manufacturing facilities across India and has a large portfolio of chocolate and candy products led by its Cadbury Dairy Milk brand. The study analyzed Cadbury's market share in India, the factors influencing consumer loyalty and purchases. It found that Cadbury Dairy Milk is highly preferred due to its brand recognition, quality, and flavor. Availability and impulse purchases were also important factors for customers.
This document summarizes the results of a consumer satisfaction survey about Vadilal ice cream. It finds that Vadilal has a 52% market share in Ahmedabad, India and is considered the top brand of ice cream. The survey assessed customer preferences, brand perceptions, and areas for improvement. Key findings include that over half of respondents last ate ice cream within the week, quality and taste were the most important factors when purchasing ice cream, and customers ranked Vadilal as the highest quality brand compared to competitors. However, some felt the price could be improved.
Portfolio Analysis of Bikano Namkeen Using BCG Matrix: A Business Development...Shubham Boni
This Project was completed under the guidance of Dr. Neha Verma.
The purpose of the Project Work was to evaluate the Optimum Portfolio Mix of Bikano Namkeen using BCG matrix for the purpose of Increasing Sales and Business Development.
Portfolio is generally used in Financial Investments. However, here Portfolio means a list of "strategic business units" of an organization.
The Project Research on Bikanervla is done for the vertical Bikano and the category is Namkeen.
The Project attempts to evaluate what articles to be introduced and removed or replaced in order to ensure increase in sales and business development resulting in maximum profitability.
I also received a "Letter of Appreciation" for my performance in Marketing and Sales of Bikano Products during Summer Internship of 45 days.
I was further awarded "The Best Summer Internship Project 2017" from Jaipuria Group of Institutions.
Big Bazaar is a Indian retail chain founded in 2001 with headquarters in Mumbai. It has over 214 stores across 90 cities in India. The company was founded by Kishore Biyani and generates annual revenue of Rs. 6000 crores. Big Bazaar targets middle and upper middle class customers in India through a strategy of low prices. It positions itself as providing a high service, low price shopping experience for everyday items and aims to be the "Indian Walmart". The presentation provides an overview of Big Bazaar's business model, products, competitors, and key strategies around customer segmentation and supply chain management.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Company History
Staggering Numbers
Rationale of the partnership
Execution of partnership
Factors that contributed success of partnership
Sustainability
Triple Bottom Line
Business, Society and Governance
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's distribution network in India, the size of the Indian FMCG industry, and Dabur's business structure. It also summarizes Dabur's Consumer Care and Consumer Health divisions, highlighting some of their popular product brands. The presentation concludes with a focus on Dabur's priorities moving forward, including a focus on modern retail, consumer health, and international expansion.
Hindustan Unilever Limited (HUL) is the largest fast-moving consumer goods (FMCG) company in India, operating in foods, beverages, cleaning agents, and personal care products. It is majority-owned by British-Dutch company Unilever and headquartered in Mumbai. HUL has over 35 brands spanning 20 categories and, according to market research, two out of three Indians use HUL products.
Identifying consumer demand for Amul products and competitor products simultaneously I had to find for their channel of distribution of products and mode of purchase being Cash or on Credit. I also had to allot new distributors for Amul products in areas not within the range of existing distributor and check their capability of storing the products.
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
The company MRF Ltd. was established in 1949 in Chennai, India as a small toy balloon manufacturing unit. It began tire production in 1961 and has since grown to be a leading tire manufacturer in India. MRF's vision is to be a global leader in polymers and help make India a global power in technology. The company produces tires, conveyor belts, industrial paints and has a global presence. It aims to have zero defects, breakdowns, accidents or pollution in its operations.
This document provides a summary of Cadbury's branding and marketing strategies over time. It discusses how Cadbury Dairy Milk was initially positioned as a chocolate for kids but was later repositioned as a chocolate for people of all ages by emphasizing the child within. Through aggressive advertising, Cadbury was able to change consumer perceptions and establish Dairy Milk as a chocolate that could be enjoyed during celebrations and occasions, rather than just sweets. The document analyzes how the brand's perception evolved in consumers' minds through different ad campaigns over time from the 1990s to present.
Kwality Wall's is a major producer and distributor of ice cream in India that was originally founded in 1956. It entered an agreement with Lever in 1995 and has since operated under the name Kwality Wall's. It is a subsidiary of Hindustan Unilever and extends the Wall's ice cream brand of Britain to India and other countries. By early 2012, Kwality Wall's had replaced around 25,000 ice cream cabinets using ozone-depleting refrigerants with more environmentally friendly cabinets, reducing its carbon footprint. It focuses on major cities in India and aims to provide affordable and popular products through strategic pricing and cost reductions.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
1) The document summarizes a study on consumer satisfaction with Vadilal products in the Dharampur region of India. Data was collected through a survey of 100 Vadilal customers.
2) The findings show that Vadilal has the highest brand recognition and customer satisfaction levels compared to competitors like Amul and Mother Dairy. Ice cream and mango pulp were the most preferred products.
3) Most customers purchase Vadilal products weekly from retail stores and are satisfied with the price, quality, and service. The study suggests Vadilal expand its flavor offerings and improve the taste of mango pulp to increase customer satisfaction further.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
MDH Masala: Spicy Success (Brand Management)Yohan DSouza
MDH is a leading Indian spice company with a 12% market share. It offers over 60 ground spices and spice blends packaged in cardboard boxes and pouches. MDH sources spices directly from contract farmers and factories to ensure uniform quality and taste. Through extensive advertising, distribution networks of over 1000 stockists and 8 lakh retailers, and aggressive promotion, MDH has established itself as the top brand in North India. The company is owned and led by 94-year-old Mahashay Dharampal Gulati who takes an active role in overseeing operations.
This document is a project report submitted in partial fulfillment of an MBA degree. It discusses working capital management at Vadilal Industry Limited, a major ice cream manufacturer in Gujarat, India. The report provides an overview of the company and its divisions, analyzes trends in working capital management, assesses working capital needs, and recommends various sources of working capital financing including trade credit, bank finance, commercial papers, and export financing options. It aims to evaluate Vadilal's working capital utilization and policies to improve management of working capital.
Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
Cadbury is a leading confectionery brand in India with a strong presence since 1948. It operates manufacturing facilities across India and has a large portfolio of chocolate and candy products led by its Cadbury Dairy Milk brand. The study analyzed Cadbury's market share in India, the factors influencing consumer loyalty and purchases. It found that Cadbury Dairy Milk is highly preferred due to its brand recognition, quality, and flavor. Availability and impulse purchases were also important factors for customers.
This document summarizes the results of a consumer satisfaction survey about Vadilal ice cream. It finds that Vadilal has a 52% market share in Ahmedabad, India and is considered the top brand of ice cream. The survey assessed customer preferences, brand perceptions, and areas for improvement. Key findings include that over half of respondents last ate ice cream within the week, quality and taste were the most important factors when purchasing ice cream, and customers ranked Vadilal as the highest quality brand compared to competitors. However, some felt the price could be improved.
Portfolio Analysis of Bikano Namkeen Using BCG Matrix: A Business Development...Shubham Boni
This Project was completed under the guidance of Dr. Neha Verma.
The purpose of the Project Work was to evaluate the Optimum Portfolio Mix of Bikano Namkeen using BCG matrix for the purpose of Increasing Sales and Business Development.
Portfolio is generally used in Financial Investments. However, here Portfolio means a list of "strategic business units" of an organization.
The Project Research on Bikanervla is done for the vertical Bikano and the category is Namkeen.
The Project attempts to evaluate what articles to be introduced and removed or replaced in order to ensure increase in sales and business development resulting in maximum profitability.
I also received a "Letter of Appreciation" for my performance in Marketing and Sales of Bikano Products during Summer Internship of 45 days.
I was further awarded "The Best Summer Internship Project 2017" from Jaipuria Group of Institutions.
Big Bazaar is a Indian retail chain founded in 2001 with headquarters in Mumbai. It has over 214 stores across 90 cities in India. The company was founded by Kishore Biyani and generates annual revenue of Rs. 6000 crores. Big Bazaar targets middle and upper middle class customers in India through a strategy of low prices. It positions itself as providing a high service, low price shopping experience for everyday items and aims to be the "Indian Walmart". The presentation provides an overview of Big Bazaar's business model, products, competitors, and key strategies around customer segmentation and supply chain management.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Company History
Staggering Numbers
Rationale of the partnership
Execution of partnership
Factors that contributed success of partnership
Sustainability
Triple Bottom Line
Business, Society and Governance
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's distribution network in India, the size of the Indian FMCG industry, and Dabur's business structure. It also summarizes Dabur's Consumer Care and Consumer Health divisions, highlighting some of their popular product brands. The presentation concludes with a focus on Dabur's priorities moving forward, including a focus on modern retail, consumer health, and international expansion.
Hindustan Unilever Limited (HUL) is the largest fast-moving consumer goods (FMCG) company in India, operating in foods, beverages, cleaning agents, and personal care products. It is majority-owned by British-Dutch company Unilever and headquartered in Mumbai. HUL has over 35 brands spanning 20 categories and, according to market research, two out of three Indians use HUL products.
Identifying consumer demand for Amul products and competitor products simultaneously I had to find for their channel of distribution of products and mode of purchase being Cash or on Credit. I also had to allot new distributors for Amul products in areas not within the range of existing distributor and check their capability of storing the products.
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
The company MRF Ltd. was established in 1949 in Chennai, India as a small toy balloon manufacturing unit. It began tire production in 1961 and has since grown to be a leading tire manufacturer in India. MRF's vision is to be a global leader in polymers and help make India a global power in technology. The company produces tires, conveyor belts, industrial paints and has a global presence. It aims to have zero defects, breakdowns, accidents or pollution in its operations.
This document provides a summary of Cadbury's branding and marketing strategies over time. It discusses how Cadbury Dairy Milk was initially positioned as a chocolate for kids but was later repositioned as a chocolate for people of all ages by emphasizing the child within. Through aggressive advertising, Cadbury was able to change consumer perceptions and establish Dairy Milk as a chocolate that could be enjoyed during celebrations and occasions, rather than just sweets. The document analyzes how the brand's perception evolved in consumers' minds through different ad campaigns over time from the 1990s to present.
Kwality Wall's is a major producer and distributor of ice cream in India that was originally founded in 1956. It entered an agreement with Lever in 1995 and has since operated under the name Kwality Wall's. It is a subsidiary of Hindustan Unilever and extends the Wall's ice cream brand of Britain to India and other countries. By early 2012, Kwality Wall's had replaced around 25,000 ice cream cabinets using ozone-depleting refrigerants with more environmentally friendly cabinets, reducing its carbon footprint. It focuses on major cities in India and aims to provide affordable and popular products through strategic pricing and cost reductions.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
The document provides an overview of the manufacturing sector in Gujarat, India. It highlights that key industries include engineering, textiles, and chemicals. Ahmedabad is a major manufacturing hub for sectors such as chemicals, textiles, drugs, and food processing. Several large business conglomerates have operations in Ahmedabad, which accounts for a significant portion of Gujarat's factories, workers, investments, and industrial productivity. The presence of research organizations and concentration of medium and large industries in certain talukas have contributed to Ahmedabad's growth as a thriving textile and chemicals center.
The document provides background information on Mother Dairy, Kolkata where the author completed an internship. It includes:
1. An overview of the fast moving consumer goods industry and common characteristics of FMCG products.
2. Details about the objectives and time period of the internship at Mother Dairy, which was conducted from July to August 2011 to fulfill requirements for an MBA degree.
3. Acknowledgements and declaration by the author that the report was prepared independently during the internship.
FINANCIAL PERFORMANCE ANALYSIS OF NESTLE INDIA, HATSUN AGRO PRODUCTS AND VADI...Ankita Kamble
This document analyzes and compares the financial performance of three companies - Nestle India, Hatsun Agro Products, and Vadilal Dairy International Ltd. - in the dairy industry agriculture sector through their cash flow statements and key financial ratios for 2012-2014. It shows that Nestle India had the highest net profit before tax and net cash from operating activities, while Hatsun Agro Products and Vadilal Dairy had much lower profits and cash flows over the periods analyzed. The document also compares liquidity, capital structure, profitability, and turnover ratios for the three companies.
Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.
The dairy industry in India is large and growing. India currently produces 17% of the world's milk and is projected to account for over 1/3 of global milk consumption by 2020. The dairy market in India is estimated at INR 3.6 lakh crores and is dominated by the unorganized sector. However, the organized sector is growing at around 10% annually. Major players in the Indian dairy industry include cooperative brands like Amul and Nandini, and private companies such as Mother Dairy and Parag Milk Foods. The dairy industry is driven by India's growing population, rising incomes, and urbanization.
The document discusses several major ice cream brands in India, including Amul, Baskin-Robbins, Mother Dairy, Vadilal, Cream Bell, Arun, Dinshaw's, and Nirula's. Amul is a dairy cooperative from Gujarat that was launched in 1996 and is now India's largest ice cream brand. Baskin-Robbins is the world's largest ice cream specialty shop chain, founded in 1945. Mother Dairy was established in 1974 and sources milk from dairy cooperatives. Vadilal is India's second largest ice cream brand and offers over 150 flavors. The other brands discussed include Cream Bell, Arun, Dinshaw's and Nirula's, providing brief
Organization Study at Meriiboy Ice-Creamsabinmp8060
The Organization Study done in Meriiboy Ice-creams is to understand the structure and functioning of the organization.it helped me to familiarize with the different departments in the organization and their functions and activities including documentation and to understand how the key business processes are carried out in an organization.during the study I understand the history, growth profile, structure and future plans of the organization.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
Mother Dairy was set up in 1974 under Operation Flood Programme and markets milk and dairy products in Delhi, Mumbai, Saurashtra and Hyderabad. It has over 1400 retail outlets and 1000 exclusive outlets. Mother Dairy is a leading brand, with 48% market share, due to its quality, taste, and fresh milk. It has implemented strategies like focusing on liquid milk initially, expanding product portfolio and geographic reach, differentiating products, and ensuring quality. It aims to provide quality foods at affordable prices while ensuring fair returns to farmers.
The document summarizes the ice cream market in India. It discusses key trends like large-scale advertising by major brands, product diversification to target segments, and partnerships to boost distribution. The organized sector faces competition from lower priced, lower quality unorganized players. While consumption is growing, per capita consumption remains low at 200-250ml compared to other countries. Developing the cold chain and increasing consumption levels offers opportunities for market expansion.
Study on "Effect of Employee welfare measures on J.R.T rock products"abinmp8060
This project aims at studying and analyzing the safety and welfare measures of the employees. The project objective is to evaluate the effect of the welfare measures on employee morale and satisfaction level of employee about the work environment and to study and analyze the safety and welfare measures of the employee,to evaluate the effects of the welfare measures on employee morale,evaluate the satisfactory level of employee about the work environment ,the level of satisfaction of employees
The document provides an overview of Mother Dairy's operations including its history, products, production processes, quality control measures, supply chain management, and facility layout. Some key details include:
- Mother Dairy was established in 1974 and produces milk and dairy products, edible oils, fresh fruits and vegetables.
- It has stringent quality control processes like testing milk at various stages of production and maintaining the cold chain.
- The supply chain involves procuring milk from cooperatives, processing it using clarification, homogenization etc., packing, and distributing through distributors and retail outlets.
- The production facility has various equipment for processing and automated cleaning systems to ensure quality and safety.
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1. MINOR PROJECT REPORT
ON
(TITLE OF TH PROJECT AND NAME OF THE ORGANISATION)
SUBMITTED BY
(KULDEEP SHARMA)
10919201710
STUDENT OF
LINGAYA’S LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES
MANDI ROAD, NEW DELHI-110047
FOR THE PARTIAL FULFILLMENT
OF
BACHELOR IN BUSINESS ADMINISTRATION
UNDER THE SUPERVISION
OF
Mr. GAYATRI
SUBMITTED TO
GURU GOBIND SINGH INDRAPASTHA UNIVERSITY
DELHI, INDIA
1
2. CERTIFICATE
Certified that this project report “COMPARITIVE STUDY BETWEEN VADILAL
AND MOTHERDAIRY ICE CREAM”
is the bonafide work of “KULDEEP SHARMA” who carried out the project
work under the supervision of GAYATRI.
SIGNATURE SIGNATURE
DR.RAKESH KUMAR GUPTA MS. GAYATRI
HEAD OF THE DEPARTMENT Project Incharge
BBA BBA
LINGAYA’S LALITA DEVI INSTITUTE LINGAYA’S LALITA DEVI
OF MANAGEMENT AND SCIENCES INSTITUTE OF
MANDI ROAD NEW DELHI.
MANAGEMENT AND SCIENCES
MANDI ROAD NEW DELHI.
2
4. TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO.
ACKNOWLEDGEMENT
iii
PREFACE
iv
EXECUTIVE SUMMARY v
LIST OF TABLE (if any) xii
LIST OF FIGURES
xviii
LIST OF SYMBOLS xxvii
1. INTRODUCTION 1
1.1 GENERAL 1
1.2 .... ......... 2
1.2.1 General 5
1.2.2 ........... 12
1.2.2.1 General 19
1.2.2.2 . . . . . . . . . . 25
1.2.2.3 . . . . . . . . . . 29
4
6. ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported
me during the writing of this report. My deepest thanks to Lecturer, MS.
GAYATRI (the Guide of the project for guiding) for correcting various
documents of mine with attention and care. He has taken pain to go through
the project and make necessary correction as and when needed. I express my
thanks to the hod of, 00department, for extending his support. My deep sense
of gratitude to [RESPECTIVE NAME] (DESIGNATION), [COMPANY NAME WHERE
THE PROJECT WAS UNDERTAKEN] support and guidance. Thanks and
appreciation to the helpful people at [COMPANY NAME WHERE THE PROJECT
WAS UNDERTAKEN], for their support. I would also like to thank my Institute
and my faculty members without whom this project would have been a distant
reality.
<Font Style Times New Roman – size -14>
6
7. APPENDIX 5
DECLARATION
<Font Style Times New Roman – size -16>
I hereby declare that the project work entitled “[PROJECT TITLE]” submitted
to the [UNIVERSITY NAME], is a record of an original work done by me
under the guidance of [RESPECTIVE NAME], Faculty Member,
[RESPECTIVE COLLEGE OR UNIVERSITY NAME AND PLACE FROM
WHERE THE FACULTY MEMBER IS FROM ], and this project work has not
performed the basis for the award of any Degree to the best of my knowledge.
<Font Style Times New Roman – size -14 spacing 1.5>
[YOUR NAME] [ENROLMENT NO]
[SIGNATURE OF STUDENT]
7
8. PROJECT REPORT
ON
“Comparative Study Beetween Two
Ice-Cream Brands Vadilal
And Mother Dairy
8
9. TABLE OF CONTENTS
1. Introduction
2.Company Profiles
a) VADILAL
b) MOTHER DAIRY
3.Objectives
4. Research Methodology
5. Data Analysis
6. Conclusions
7. Limitations
8. Bibliography
9
10. INTRODUCTION
HISTORY OF ICE CREAM
Ice Cream is the most famous delicacy all over the world. People of
all ages love ice cream and frequently enjoy it.
Here are some amazing facts about ice cream:
• Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a
sort of water-ice.
• The Chinese claim that they have been making and consuming
Ice Cream since ages.
• Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice
Cream recipes back with him to Venice.
• These were then introduced to the French by Italian chefs
retinue of Catherine de¢ Medici when she married Henri II of
France.
• Royal Ice Cellars were built in Mesopotamia in around 2000
B.C.
• These were used to cool wines and foods
• During the late 1600s, The French King Louis XIV was known
to have feasts with colored water-ice and liqueurs.
10
11. • Nicholas Lemery’s Recueil de curiositéz rares et nouvelles de
plus admirables effets de la nature, published in 1674, contained
the first recipe for flavored ices.
• The Quaker colonists who brought their ice cream recipes with
them introduced ice cream to the United States.
• It is said that Ice Cream was regularly consumed by Ben
Franklin, George Washington, and Thomas Jefferson.
• During the eighteenth century, the spread of ice pails and
cookery books with ice recipes, almost everywhere around the
globe, resulted in the delicacy becoming more common.
• Robert Green, in 1874, is supposed to have invented the Ice
Cream Soda, which took ice cream consumption in America and
other parts of the world to great heights.
• The twentieth century saw an explosion of sorts in the
popularity of ice cream owing to availability of cheap
refrigeration.
• Italian confectioners made Gelato, their own form of Ice Cream,
which became immensely famous due its texture and lightness.
• During the St. Louis World’s Fair in 1904, cones were used for
the first time to serve Ice Cream.
• A chemical research team in Britain came up with the soft ice
cream, which had more air in it. It became immensely popular
because of its creamy yet light texture. Today, it is popularly
known as the ‘Softy’ ice cream.
• In the 1980s, the older, thicker ice creams made a comeback and
were referred to as ‘Premium’ Ice Creams.
Basically the ice-cream business comes under FMCG sector. In
India, the condition of FMCG sector is very well and challenging.
India is an important market for FMCG players. The Indian FMCG
sector is the fourth largest sector in the economy with a total market
size of around US$ 18.1 bn.
11
12. Ice-Cream segment of FMCG:-
Ice-cream is one of the most important part of FMCG sector. It comes
under Food and Beverage segment. The total market value of Ice-
cream trade in India is more than Rs.20000 crore. It is increasing day
per day. During the year of 2002-02, there was very little demand of
Ice-cream in India but as the time passed away, the demand of Ice-
cream is also increasing in India. Now a day, there are six national
level companies engaged in dealing with Ice-cream including two
MNCs. The demand of Ice-cream is also increases in India.
As the demand of Ice-cream is increasing in India but the market of
Ice-cream is not as much as it’s share in US and some other foreign
countries. According to the survey of Motilal Oshwal, in the present
time, the per capita consumption of Ice-cream in India is US $0.2
which is US $49 in USA and US $33 in Germany. We can see it in
the following table:-
12
13. TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM
(IN US $):-
As given in the above table, the per capita consumption of Ice-cream
in India is only US $0.2 which is much smaller than the same in USA,
but the main thing is the increasing opportunities for Ice-cream trade.
13
14. MAJOR FACTORS:-
1. The broad market of semi urban market.
2. Least no. of competition.
3. Increase in consumption level of people.
4. Favorable climate for ice-cream in India.
5. GDP growth and growth in per capita income.
14
15. We can get all the datas regarding the per capita incoma of India
from the following table:-
TABLE 2:- PER CAPITA INCOME OF INDIA SINCE 2000
As given in the table, the GDP of India is increasing in the last 5
years. It has brought a remarkable change in the spending habits of
consumers; it has moved the consumer’s preferences from economic
to premium products. In those days, people unhasitantly wants to
spend money on good and quality products. It has been a gain for
food and beverage industry. As the result the ice cream industry is
also improving and it develops at an increasing rate.
THE THREE STAGES IN CONSUMPTION PROCESS OF ICE-
CREAM
Pre-purchase:- Brand image, Health issues, suitability
Brand image of the ice cream - The consumer considers the kind of
image the brand that he is going to purchase depicts. It has to suit
15
16. certain status symbol, quality and any other personal brand
requirements that the consumer may have. It is important that the
brand maintains good will, satisfactory to the consumer
Health Issue to ice creams relating-The modern consumer is highly
health conscious and is becoming aware of the rising health issues and
its impacts. It is important that the brand satisfies this need of the
consumers and ensures health related gains rather than loss. About
which we will be discussing further in this report.
Suitability – The product should suit the taste, flavor and ingredients
that is in line with the consumer needs and wants.
Purchase:-Price, Environment, Service
Price of ice cream -Price should be affordable and the product should
provide money’s worth in terms of quality, quantity and consumer
satisfaction. as kids also form a main segment of our section a proper
care should be given as far as pricing is concerned.
Environment-The environment should be such that the consumer
wants to stay there and spent some quality and quantity time.
Service- The service should be fast so that the customer waiting time
should be less and leads to their satisfaction and results in formation
of good brand image.
Post-purchase:- Quality, Satisfaction, Store experience
Quality of ice cream – the quality of the ice cream delivered certainly
plays a vital role in determining whether the customer will re
purchase the brand or not. The quality and taste of ice cream
determines the satisfaction level of the customer and hence plays a
vital role in determining his approach towards the product.
Satisfaction from ice cream- well satisfaction is a holistic picture the
total experience of the customer with the brand considering various
factors as mentioned above and then finally arriving at a conclusion
saying whether he is satisfied or not from the product.
16
17. COMPANY PROFILE
VADILAL ICE CREAM
Company Profile: Vadilal Industries Limited
2009 Sales: 1,481,600,000
Major Industry: Food & Beverages
Sub Industry: Miscellaneous Food
Country: INDIA
Employees: 500
17
18. A major contributor to this article appears to have a close
connection with its subject. It may require cleanup to comply with
Wikipedia's content policies, particularly neutral point of view.
Please discuss further on the talk page. (August 2011)
Vadilal Industries Limited
Type Public
BSE: 519156
NSE: VADILALIND
Industry Food
Founded 1907[1]
Headquarters Ahmedabad, India[2][3]
Key people Ramchandrabhai Gandhi, (Chairman),
Rajesh Gandhi Managing Director,
Devanshu Gandhi Managing Director
Products Ice cream
Revenue 400 crore (US$89.2 million)
Parent Vadilal Group
Website www.vadilalgroup.com
Vadilal (Vadilal Industries Limited) (BSE: 519156
NSE: VADILALIND) is ranked as the second largest producer of ice
cream in India.[4] It has the largest range of ice-creams in the
18
19. country, with more than 150 flavors. [5] The group's principal activity
is to manufacture ice creams, frozen desserts and process processed
food products. The company is one of the largest processed food
players in India with major exports of frozen vegetables, mango
pulp, mango milk shake, ready-to-eat snacks, curries and breads.
Vadilal has approximately 150 ‘Happinezz’ branded stores across
Gujarat, Rajasthan and Uttar Pradesh. It has also forayed into the
world of real estate, chemicals and forex.
The Managing Director [6] of Vadilal Industries Ltd., Mr. Rajesh R.
Gandhi is the son of the founder Chairman, Mr. Ramchandra R.
Gandhi. The Vadilal Company became an official corporate entity in
the year 1970, but it traces its origin as far back as 1907. The
company aims to be an Indian MNC in ice creams and while
providing products and services at an affordable price without any
compromise on quality. Its major success factor lies in its ability to
cater to different market segment through varied product ranges.
Vadilal House, Ahmedabad
Vadilal Industries has come a long way since its inception in 1907,
when Vadilal Gandhi, the great-grand father of Virendra R. Gandhi,
Rajesh R. Gandhi and Devanshu L. Gandhi, started a soda fountain.
He passed on the business to his son, Ranchod Lal, who ran a one-
man operation, and, with a hand cranked machine, started a small
retail outlet in 1926. Eventually, Ranchod Lal's sons, Ramchandra
and Lakshman, inherited the business and they were instrumental in
giving a new direction to the company. The duo imparted a new
vision to the venture and infused a spirit of calculated risk-taking
into the firm. As a result, by the 1970s, the Vadilal Company had
19
20. already evolved into a modern corporate entity.
Quarterly Results (Rs. in Millions)
December2009 September2009
[3 Quarter] [2 Quarter]
Sales Turnover 26.46 18.26
Other Income 0.19 0.24
Total Income 26.65 18.50
Total Expenditure 23.29 17.95
Operating Profit 3.36 0.55
Interest -0.01 -0.01
Gross Profit 3.37 0.56
Depreciation 0.53 0.50
Tax 0.00 0.00
ReportedPAT 2.84 -8.99
Equity Capital 6.93 6.93
Extra Ordinary Items 0.00 -9.05
Adjusted Profit After Extra
2.84 0.06
Ordinary Item
Book Value 0.00 0.00
EPS 4.10 -12.97
Dividend 0.00 0.00
20
21. Quarterly Results (in %)
% Change over
September, 2009
Sales Turnover 44.91
Other Income -20.83
Total Income 44.05
Total Expenditure 29.75
Operating Profit 510.91
Interest 0.00
Gross Profit 501.79
Depreciation 6.00
Tax 0.00
ReportedPAT -131.59
Equity Capital 0.00
Extra Ordinary Items -100.00
Adjusted Profit After Extra Ordinary Item 4633.33
Book Value 0.00
EPS -131.61
Dividend 0.00
21
22. Today, the name Vadilal conjures images of lip-smacking ice cream
in a whole gamut of flavours. Vadilal spells quality, availability,
variety and state-of-the-art machinery and equipment. It has, however,
been a long journey for the group, which traces its origins way back
to 1907, when a certain unassuming gentleman, by the name of
Vadilal Gandhi, the great-grand father of Virendra R Gandhi, Rajesh
R Gandhi and Devanshu L Gandhi, started a soda fountain. He passed
on the business to his son, Ranchod Lal, who ran a one-man show,
and, with a hand cranked machine, started a small retail outlet in
1926. Eventually, Ranchod Lal's sons, Ramchandra and Lakshman,
inherited the business and they were instrumental in giving a new
direction to the company. The duo imparted a new vision to the
venture and infused a spirit of calculated risk-taking into the
company. As a result, by the 1970s, the Vadilal Company had
already evolved into a modern corporate entity.
"In 1972-73, the company had 8-10 outlets in Ahmedabad. Gradually,
we moved from the city to other parts of Gujarat. By 1985, the
company moved towards neighbouring states like Rajasthan and
Madhya Pradesh. But the expansion was undertaken very
methodically and we spent five to six years in spreading our business
and then consolidating it" says Shri Ramchandrabhai Gandhi
(Chairman).
Today, VADILAL is not just a brand – it is the ice-cream associated
with the Indian summer; it’s the first choice in ice-cream for any child
or adult during the scorching Indian summers. VADILAL ice-creams
are trusted not only for their rich, creamy flavours, but also for their
trusted quality and nutritious food value.
22
23. PRODUCT PROFILE
TYPE FLAVOURS
CUP Vanilla
Chocolate Chips
Kaju Draksh
Butter Scotch
Real Kesar Pista
Rajbhog
Two in One
Kool Gulab
CONE Pineapple Delight Cone
Chocolate Drip Cone
Mango Treat Cone
Chasmeshahi Cone
NOVELTIES Quik Sundae
P.k. Badam kulfi R/cut
Slice Cassatta
Sajan Sajni R/cut
Matka Kulfi
23
24. PARTY PACKS Kesar runch
Shahi Bonanza
Rose Kaju
MOTHER DAIRY ICECREAM
24
25. Type : Cooperative
Industry : Diary
Founded : 1974
Headquarters : Delhi, india
Key people :Sanjay Sinha, CEO, Mother Dairy India Ltd
:Mr. Sunil Bansal CEO Hortilculture SBU
Employees :2500
Website :www.motherdairy.com www.safalindia.com
Mother Dairy – Delhi was set up in 1974 under the Operation Flood
Programme. It is now a wholly owned company of the National Dairy
Development Board (NDDB).
Mother Dairy markets & sells dairy products under the Mother Dairy
brand (like Liquid Milk, Dahi, Ice creams, Cheese and Butter), Dhara
range of edible oils and the Safal range of fresh fruits & vegetables,
frozen vegetables and fruit juices at a national level through its sales
and distribution networks for marketing food items.
25
26. Mother Dairy sources significant part of its requirement of liquid milk
from dairy cooperatives. Similarly, Mother Dairy sources fruits and
vegetables from farmers / growers associations. Mother Dairy also
contributes to the cause of oilseeds grower cooperatives that
manufacture/ pack the Dhara range of edible oils by undertaking to
nationally market all Dhara products. It is Mother Dairy’s constant
endeavor to
(a) Ensure that milk producers and farmers regularly and continually
receive market prices by offering quality milk, milk products and
other food products to consumers at competitive prices and;
(b) Uphold institutional structures that empower milk producers and
farmers through processes that are equitable.
At Mother Dairy, processing of milk is controlled by process
automation whereby state-of-the-art microprocessor technology is
adopted to integrate and completely automate all functions of the milk
processing areas to ensure high product quality/ reliability and safety.
Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001
EMS certified organization. Moreover, its Quality Assurance
Laboratory is certified by National Accreditation Board for Testing
and Calibration Laboratory (NABL)-Department of Science and
Technology, Government of India.
Mother Dairy markets approximately 2.8 million liters of milk daily
in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother
Dairy Milk has a market share of 66% in the branded sector in Delhi
where it sells 2.3 million liters of milk daily and undertakes its
marketing operations through around 14,000 retail outlets and 845
exclusive outlets of Mother Dairy.
26
27. The company’s derives significant competitive advantage from its
unique distribution network of bulk vending booths, retail outlets and
mobile units. Mother Dairy ice creams launched in the year 1995 have
shown continuous growth over the years and today boasts of
approximately 62% market share in Delhi and NCR. Mother Dairy
also manufactures and markets a wide range of dairy products that
include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored
Milk and most of these products are available across the country.
The company markets an array of fresh and frozen fruit and vegetable
products under the brand name SAFAL through a chain of 400+ own
Fruit and Vegetable shops and more than 20,000 retail outlets in
various parts of the country. Fresh produce from the producers is
handled at the Company’s modern distribution facility in Delhi with
an annual capacity of 200,000 MT. An IQF facility with capacity of
around 75 MT per day is also operational in Delhi. A state-of-the-art
fruit processing plant of fruit handling capacity of 120 MT per day, a
100 percent EOU, setup in 1996 at Mumbai supplies quality products
in the international market. With increasing demand another state-of-
the-art fruit processing plant has been set up at Bangalore with fruit
handling capacity of around 250 MT per day.
Mother Dairy has also been marketing the Dhara range of edible oils
for the last few years. Today it is a leading brand of edible oils and is
available across the country in over 2,00,000 outlets. The brand is
currently available in the following variants: Refined Vegetable Oil,
Refined Soybean Oil, Refined Sunflower Oil, Refined Rice Bran Oil,
Kachi Ghani Mustard Oil and Filtered Groundnut Oil. Mother Dairy
has also launched extra virgin Olive Oil under the Daroliva brand.
27
28. Mother Dairy has over the last 3 decades, harnessed the power of
farmer cooperatives to deliver a range of delicious products and bring
a smile on your face. In times to come, Mother Dairy shall strive to
remain one of India’s finest food companies.
Mother Dairy's range of products include the brands Mother Dairy
(milk, milk products, curd, ice cream, butter, etc), Dhara (range of
edible oils) and Safal (range of fresh fruits and vegetables, frozen
vegetables, fruit juices).
Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following
products: Mother Dairy markets dairy products like Liquid Milk, Ice
Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, White
Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils
and the Safal range of fresh Fruits & Vegetables, Frozen Vegetables
and Fruit Juices at a national level, through its sales and distribution
networks, for marketing food items. Mother Dairy milk (Bulk Vended
Milk) is fortified with vitamin A @2000 IU per litre of milk as a part
of social accountability. This program was started with the Mother
Dairy, Delhi, since February 1980and there after Mother Dairy is
continuing this program on their own as a social responsibility
without having any financial assistance from the Government as well
as since it is felt that BVM is generally consumed by the middle /
lower middle / poor strata of the society. It is also found that the
dietary practices adopted by these classes are deficient in Vitamin A.
Mother Dairy sources significant part of its requirement of liquid milk
from dairy cooperatives. Mother Dairy sources fruits and vegetables
from farmers / growers associations. Mother Dairy also contributes to
the cause of oilseeds grower cooperatives that manufacture/ pack the
Dhara range of edible oils by undertaking to nationally market all
Dhara products.
At Mother Dairy, processing of milk is controlled by process
automation whereby state-of-the-art microprocessor technology is
adopted to integrate and completely automate all functions of the milk
processing areas to ensure high product quality/ reliability and safety.
Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001
EMS certified organization. Moreover, its Quality Assurance
28
29. Laboratory is certified by National Accreditation Board for Testing
and Calibration Laboratory (NABL)-Department of Science and
Technology, Government of India.
Mother Dairy markets approximately 2.8 million liters of milk daily
in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother
Dairy Milk has a market share of 66% in the branded sector in Delhi
where it sells 2.3 million liters of milk daily and undertakes its
marketing operations through around 14,000 retail outlets and 845
exclusive outlets of Mother Dairy.
The company’s derives significant competitive advantage from its
unique distribution network of bulk vending booths, retail outlets and
mobile units. Mother Dairy ice creams launched in the year 1995 have
shown continuous growth over the years and today boasts of
approximately 62% market share in Delhi and NCR. Mother Dairy
also manufactures and markets a wide range of dairy products that
include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored
Milk and most of these products are available across the country.
The company markets an array of fresh and frozen fruit and vegetable
products under the brand name SAFAL through a chain of 400+ own
Fruit and Vegetable shops and more than 20,000 retail outlets in
various parts of the country. Fresh produce from the producers is
handled at the Company’s modern distribution facility in Delhi with
an annual capacity of 200,000 MT. An IQF facility with capacity of
around 75 MT per day is also operational in Delhi. A state-of-the-art
fruit processing plant of fruit handling capacity of 120 MT per day, a
100 percent EOU, setup in 1996 at Mumbai supplies quality products
in the international market. With increasing demand another state-of-
the-art fruit processing plant has been set up at Bangalore with fruit
handling capacity of around 250 MT per day.
29
30. Mother Dairy
From Wikipedia, the free encyclopedia
This article does not cite any references or sources. Please help
improve this article by adding citations to reliable sources.
Unsourced material may be challenged and removed. (June 2009)
Mother Dairy
Type Cooperative
Founded 1974
Headquarters Delhi, India
Key people
Sanjay Sinha, CEO, Mother Dairy India Ltd
Mr. Sunil Bansal CEO Hortilculture SBU
Products See Products
Revenue ?
30
31. Employees2500
Website www.motherdairy.com ,www.safalindia.com/
Mother Dairy, set up in 1974, is a wholly owned subsidiary of
National Dairy Development Board (NDDB) of India.
[edit]Products
Mother Dairy's range of products include the brands Mother Dairy
(milk, milk products, curd, ice cream, butter, etc), Dhara (range of
edible oils) and Safal (range of fresh fruits and vegetables, frozen
vegetables, fruit juices).
Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following
products: Mother Dairy markets dairy products like Liquid Milk, Ice
Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter,
Table Butter, Cheese, UHT Milk, Dhara range of edible oils and the
Safal range of fresh Fruits & Vegetables, Frozen Vegetables and Fruit
Juices at a national level, through its sales and distribution networks,
for marketing food items. Mother Dairy milk (Bulk Vended Milk) is
fortified with vitamin A @2000 IU per litre of milk as a part of social
accountability. This program was started with the Mother Dairy,
Delhi, since February 1980and there after Mother Dairy is continuing
this program on their own as a social responsibility without having
any financial assistance from the Government as well as since it is
felt that BVM is generally consumed by the middle / lower middle /
poor strata of the society. It is also found that the dietary practices
adopted by these classes are deficient in Vitamin A. Mother Dairy
sources significant part of its requirement of liquid milk from dairy
cooperatives. Mother Dairy sources fruits and vegetables from
farmers / growers associations. Mother Dairy also contributes to the
31
32. cause of oilseeds grower cooperatives that manufacture/ pack the
Dhara range of edible oils by undertaking to nationally market all
Dhara products.
At Mother Dairy, processing of milk is controlled by process
automation whereby state-of-the-art microprocessor technology is
adopted to integrate and completely automate all functions of the
milk processing areas to ensure high product quality/ reliability and
safety. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-
14001 EMS certified organization. Moreover, its Quality Assurance
Laboratory is certified by National Accreditation Board for Testing
and Calibration Laboratory (NABL)-Department of Science and
Technology, Government of India.
Mother Dairy markets approximately 2.8 million liters of milk daily in
the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother
Dairy Milk has a market share of 66% in the branded sector in Delhi
where it sells 2.3 million liters of milk daily and undertakes its
marketing operations through around 14,000 retail outlets and 845
exclusive outlets of Mother Dairy.
The company’s derives significant competitive advantage from its
unique distribution network of bulk vending booths, retail outlets
and mobile units. Mother Dairy ice creams launched in the year 1995
have shown continuous growth over the years and today boasts of
approximately 62% market share in Delhi and NCR. Mother Dairy also
manufactures and markets a wide range of dairy products that
include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk
and most of these products are available across the country.
The company markets an array of fresh and frozen fruit and
vegetable products under the brand name SAFAL through a chain of
400+ own Fruit and Vegetable shops and more than 20,000 retail
32
33. outlets in various parts of the country. Fresh produce from the
producers is handled at the Company’s modern distribution facility in
Delhi with an annual capacity of 200,000 MT. An IQF facility with
capacity of around 75 MT per day is also operational in Delhi. A
state-of-the-art fruit processing plant of fruit handling capacity of
120 MT per day, a 100 percent EOU, setup in 1996 at Mumbai
supplies quality products in the international market. With increasing
demand another state-of-the-art fruit processing plant has been set
up at Bangalore with fruit handling capacity of around 250 MT per
day.
Quality Standards
Mother Dairy is an IS/ ISO 9002, IS 15000 HACCP and IS 14001 EMS
certified organization. Mother Dairy, Delhi has been awarded ISO
9001:2000 (Quality Management Systems), HACCP, 2002 RvA (Food
Safety Management Systems) and ISO 14001:2004 (Environmental
Management Systems) Certifications. Moreover, National
Accreditation Board accredits its Quality Assurance Laboratory as per
ISO/IEC 17025:1999 for Testing and Calibration Laboratories,
Department of Science and Technology, Government of India.
33
36. OBJECTIVES
Basic:
*Comparative study towards Vadilal & Mother Dairy
Other:
a) To study about Vadilal & Mother Dairy & its Products.
b) To study about consumer preferences in BAREILLY about ice-
creams.
c) To study about consumer satisfaction towards VADILAL &
MOTHER DAIRY.
36
37. Research Methodology
Research is a systematic method to gain a new knowledge. The main
aim of the research is to find out the hidden truth and has not been
discovered yet. Research is thus, the originally contribution to the
existing stock of knowledge making for its advancement.
Research methodology refers to the method adopted to collect
relevant data and other information, which form the basis of the
project report.
The data collected has to be quality oriented, to ensure correct
reporting and analysis. Every effort has been made to collect primary
data and secondary data from websites.
37
38. METHODS OF DATA COLLECTION
The task of data collection begins after a research problem has been
defined and research design is chalked out. While deciding about the
method of data collection to be used for the study; the researcher
should keep in mind two types of data that is Primary data &
Secondary Data.
SECONDARY DATA:
These are those data which have already been collected by someone
else and which have already passed through the statistical process. In
this project secondary data are collected from following sources:
Websites
Newspapers & Magazines
Reports and publications of various associations connected with
business and industry
38
39. ANALYSIS & INTERPRETATION
1. Do you buy ice cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Yes 49
No 01
39
40. 2.How frequently do you purchase ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Everyday 08
3-4 times a week 23
Once a week 07
Once a month 03
Occassionally 09
40
41. 3.What is your favourite brand in ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Vadilal 30
Mother Dairy 15
Others 5
41
42. 4.What makes you like that ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Quality 26
Flavours 23
Company Image 1
Advertisement 0
42
43. 5.How much importance does price play in your choice of brand
of ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
No Effect 27
Little 20
High 3
43
44. 6.According to you which of these following brand having better
delivery system?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Vadilal 28
Mother Dairy 15
Others 7
44
45. 7.How do you prefer to have your ice-cream in?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Stick 10
Cup 16
Cone 22
Others 2
45
46. 8.To what extent do the advertisements & offers influence your
purchase?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Very Much 21
Little Bit 24
No Effect 5
46
47. 9.Where do you usually buy your ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Super Market 2
Ice-Cream Parlour 20
Ice-Cream cart/Vehicle 19
Others 9
47
48. 10.Most of time you aware about new brand/flavour of ice-cream
through?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Words of Mouth 16
Televisions 28
Radio 1
News Papers 5
48
49. CONCLUSIONS
98% of respondents purchase ice-creams.
18% of respondents purchase ice-cream everyday,46% of
respondents were purchase 3-4 days a week, 14% of respondents
purchase ice-cream once a week, 6% of respondents purchase
ice-cream once a month and 18% of respondents purchase ice-
cream occasionally.
60% of respondents choose VADILAL as their favorite brand,
30% of respondents choose MOTHER DAIRY as their favorite
brand and rest of them (10%) choose other brands.
52% of respondents choose their ice-cream according to quality,
46% of them choose their ice-cream according to flavor, 2% of
them choose their ice-cream according to company image.
In that survey I found that price does not effect their purchasing
of ice-cream.
VADILAL is having better delivery system in comparison to
MOTHER DAIRY.
MOTHER DAIRY is giving high margin to the retailers in
comparison to VADILAL.
According to survey in BAREILLY region, the offers and
schemes effect the purchasing very much.
In BAREILLY region the awareness of new brand/flavor come
through TELEVISIONS and WORDS OF MOUTH.
49
50. LIMITATIONS
The study is confined to area only.
There is possibility of sampling errors in the study.
The responses of the consumers may not genuine.
50