Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner

1. MERA FLAVOUR
HAVMOR ICE CREAMS

2. ABOUT THE BRAND
• In the last six decades, from a handcart, Havmor has grown into a
delicious facet of daily life of a large part of Western India.
• It is available through 20,000 + outlets across Gujarat more than 160
products, possibly the most extensive range in India
• The Company has a 200,000 litres per day, ISO 9001:2008,
Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and
HACCP certified state-of-the-art manufacturing facilities.

3. To have a deeper
connect with their
Customers
Drive awareness
of catalogue
and features
Increase
Fan Engagement
& Interaction
THE OBJECTIVE
1 2 3

4. TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers

5. THE CONCEPT
Havmor’s Mera Flavour Contest via Facebook
• People are fond of having ice cream flavors of their choice.
• Mera Flavor contest is a platform where fans can enjoy the ice cream
of their choice by a process of voting and also win exclusive prizes.

6. THE EXECUTION
11 day Activity spread across Ahemdabad
Step 1 - Ice cream lovers suggest flavour of their choice.
Step 2 - Of these the 5 most unique flavours are selected
Step 3 -These flavours are then made available at Havfunn Parlour for people to vote
Step 4- Top 3 Flavours win Prizes
Step 5 - Winners also get to have their name on ice cream packs.
Gratification - Winners felicitated by a celebrity at a press conference and wins a Honda Brio.

7. Facebook Promotional Updates
THE EXECUTION

8. Contest Winners
THE EXECUTION

9. THE EXECUTION
Gratification Ceremony

10. NEW ORGANIC FANS 800+
TOTAL VISITS ON THE PAGE 31000+
AVERAGE REACH 70000+
TOTAL PARTICIPATION 20000
ICECREAMS SHORTLISTED 100
VOTES 100000+
THE RESULT

11. THANK YOU