1) Havmor Ice Cream was established in 1944 in Karachi and relocated to Ahmedabad in 1947 after the founder Satish Chandra Chona moved during the Partition of India. 2) Havmor has grown from a handcart into a large ice cream company available at over 20,000 outlets across western India with over 160 products. 3) The current generation is working to expand the restaurant division and Hav Funn parlours while pursuing a vision to become a top 3 ice cream brand in India with over $200 million in annual revenue by 2020.

1. MARKETING STRATEGY
OF HAVMOR ICE CREAM

2. HAVMOR ICE CREAM
 HAVMOR is established in Karachi in 1944.
 The founder of the industry is Satish Chandra
Chona

3.  In 1947, in the wake of the Partition Satish Chona
had to join the exodus into India. Searching for a
new turf, he tried out Dehra Dun and Indore, and
finally, settled down in Ahmedabad.
 He had to start the venture from scratch again so
he had to begin from a hand-cart at the Ahmedabad
Railway Station, churning out the Ice Cream
manually.

4. PRODUCT RANGE
 CANDIES
 Kala Khatta pop
 Lollypop
 Orangebar
 Kacchi keri
 Double Hit
 Mini Chocobar
 Kaju Candy
 Classic Chocobar
 3-D Bar
 Raspberry Dolly
 Mango Dolly
 Chowpaty Fulfi
 Zulu Bar
 SMALL CUPS- 50ml
 Vanilla
 Royal Gulab

5.  BIG CUPS- 100ml
 Royal Gulab
 Vanilla Strawberry
 Chocolate Bonanza
 Chips Kaju Draksh
 Butter Scotch
 Kaju Anjir
 Kesar Pista
 Raj Bhog
 CONES-120ml
 Ringo Bings
 Choco Vanilla
 Strawberry
 Chocolate
 Butter cotch
 Kesar Pista
 Raja Rani

6.  NOVELTIES
 MalaiKulfi
 Roll cut
 Badam pista Kulfi
 Raja Rani Roll cut
 Sandwich Ice Cream
 Fifty Fifty Roll cut
 Cassata cut
 Super Sunda Bon-Bon
 FAMILY PACKS & PARTY PACKS
 Royal Gulab
 Vanilla Kaju Draksh
 Butter Scotch
 Chocolate Chips
 Fresh Strawberry
 Bonanza Bonanza
 Swish Cake
 Kaju Anjir
 Kesar Pista
 Lonavali
 Almond Carnival
 Roasted-Badam-Anjir

7. From the Present to the Future
 The West was won by taste, innovation and quality.
In the last six decades, from a handcart, Havmor
has grown into a delicious facet of daily life of a
large part of Western India. It is available through
20,000 + outlets across Gujarat, Maharashtra,
Rajasthan and Madhya Pradesh.

8.  Havmor has more than 160 products, possibly the
most extensive range in India.
 The third generation- Ankit Chona- is contributing to
the business, building on the core values. He is the
driving force in expanding the Restaurant Division
as well as popularizing the Company owned Ice
cream and Fast Food Parlours - Hav Funn. He is
leading the modernization and standardization
process of the Company.

9. Vision
 HAVMOR, as a group will be an outstanding and
reputed food company with an annual turnover
exceeding Rs.5 billion by the year 2015. By the year
2020 we will be amongst the top three Ice cream brands
in India with a turnover exceeding Rs.15 billion.
Mission
 We, at HAVMOR, are committed to offer the finest
quality products to our customers at the best value for
money , driven by the motto of GOODNESS ( ACHAI) ,
TRUTHFULNESS (SACHHAI) & CLEANLINESS (
SAFAI).

10.  Ahmedabad-based ice cream maker Havmor Ice
Creams has tied up with another homegrown
pharmaceutical major Zydus Wellness, a group
company of Cadila Healthcare(Zydus Cadila), for
sourcing ingredients for its latest 'Sugar Free' range
of ice creams. Also, the tie-up would allow Havmor
to use the 'Sugar Free' brand owned by Zydus for
its ice creams.

11. BCG MATRIX
Rising Star
Strawberry &
American dry fruits
Problem Child
Sugar less ice creams
Cash cows
Vanilla & Kesar pista
Dog
Roll cuts

12. CUSTOMER MATRIX
Good products Not so good products
Good
customers
Strawberry, American
Dry-fruit and Vanilla. Roll cuts
Not so
good
customers
Sales of variety of
cups and cones with
less price
Food and snacks

13. SWOT ANALYSIS
Strength:
 Varieties of ice cream flavours
 Innovative frozen food
 Strong market share in India
Weakness:
 High price
 Less market share in rural areas
Opportunities:
 Increase production due to new installation of
technology
Threats:
 Increase number of competitors

14. TO INCREASE SALES
 HAVMOR must come up with new promotional
activities such that people become more aware
about Ice-cream
 Consumers purchase Ice-cream from Restaurant
more than the Havmor parlours so company should
have to increase awareness level of consumers
towards Havmor ice-cream parlours and promote
schemes at Havmor outlets