2. History

 Kwality, the original Indian company, was founded in
1956.
 the first in the region to import machinery for the mass
production and sale of ice cream on a commercial scale
 In 1995, Kwality entered into an agreement with
Lever, and has since been known by its current umbrella
name.
 At the same time, other brands acquired by Hindustan
Lever, such as Gaylord-Milkfood, were phased out in
favour of promoting the Kwality Wall's brand
 In August 2013, Kwality Wall's extended
to Bangladesh, Bhutan, Brunei and Nepal.

3. 
Kwality Wall's is a subsidiary company of HUL
Having head Quarters in mumbai
 Kwality Wall's is a major producer and distributor
of ice cream and other dessert products
in India, Pakistan, Sri
Lanka, Malaysia and Singapore. It is a company
of Hindustan Unilever, the arm of Unilever in
India, and is an extension of the Wall's ice cream
brand of Great Britain.

4. 
 Kwality Wall‟s- the brand with the heart logo.
 Indulgent treats like Cornetto & Feast (for teens and
young adults), to Paddle Pop (for kids), to family
favourites like our Creamy Delight, & Carte D‟or and
Fruttare (for people who love refreshing fruits)

5. KEY FACTS

 Unilever is the world's biggest ice cream
manufacturer, operating under the Heartbrand And
Kwality Wall‟s is present in India since 1993.
 Heartbrand products are sold in more than 40
countries worldwide.
 Also sold as Algida in Italy & Turkey, Langnese in
Germany, Kibon in Brazil, Streets in Australia and
Ola in the Netherlands.

6. KWALITY WALL‟S TASTES SWEETER
WITH 25,000
“GREEN FREEZERS”

 In 2000 Unilever committed to stop purchasing HFC
(Hydrofluorocarbons) refrigerant cabinets and
replacing with new cabinets that use climate friendly
HC (Hydrocarbon) refrigerants.
 In 2007 in INDIA.
 Unilever conducted detailed risk assessments and
design reviews before the roll-out of these „Green
Freezers‟ in India.
 By early 2012, about 25,000 cabinets--significant
reduction in our carbon footprint.

7. 
 traditionally used in cabinets-high global warming
potential (GWP) that ranges from 1,200 to 8,500.
 Climate friendly HC (Hydrocarbon)-zero ozone
depletion high energy efficiency because of their
thermodynamic properties.
 also proposed the HFC avoidance methodology for
standalone cabinets to UNFCCC (United Nations
Framework Convention on Climate Change). This
proposal has been approved by the UN board.

8. 
 HUL‟s reducing greenhouse gases and encouraging
the use of environmentally friendly technologies
have been highlighted by the Federal Ministry of
Economic Cooperation and Development through a
case study it published on the roll out and
implementation of HC freezers by Kwality Wall‟s
India.

9. Swirl‟s

 Swirl's is a concept of frozen dessert parlours from
Kwality Wall's, that provides fresh, fun and an
unique 'made-for-me' consumer experience.
 The first store was incepted in 1994 in
Netherlands, and since has been successfully
launched across the globe.
 2000 stores across the globe. In India, Swirl's has
been operational since 2004 with the opening of its
1st outlet in NCR region/

10. The essence of the Swirl's parlour
is "Create your own Happiness".

 Swirl's parlours with its great consumer
experience, strategic locations and viable business
model had made it a unique and profitable venture
for its franchisees.

11. Franchise Business model

Shop
Rs.9.7 Lakhs
Kiosk
Rs.8.2 Lakhs
Shop-in-Shop
Rs.7.0 Lakhs

12. Shop


13. Kiosk


14. Shop-in-Shop


15. key consumer markets
 Kwality Wall's focuses on
(the top-20 cities) and has a three-pronged strategy
in terms of availability, affordability and
acceptability.“
 According to HUL, since most ice-cream
consumption is out-of-home, an increase in the
number of outlets would play a key role in the sales.
 To cater to the growing incidence of malls, the
company aims to provide high-end value-added
products to its customers. Its current ice-cream
portfolio consists of
Cornetto, Feast, Viennetta, Sunshine Zing Cones.

16. 
 Internal cost engineering and process innovations
 Cornetto Choco Fudge sold at Rs 15
 kids such as Bikimax and Choco Vanilla sold at Rs 5
 Home range priced at Rs 99
 On the other hand, Amul's portfolio sprawls around
Royal Treat, Sugar Free to Probiotic ice-creams in the
range of Rs 18 to Rs 120.

17. Amul Vs HUL

 HUL's market share in the Rs 1,200 crore (Rs 12
billion) ice-cream markets is 9 per cent compared
with 37 per cent for Amul. While HUL has focused
on cities and impulse products such as Feast and
Cornetto, Amul has employed a bigger portfolio and
has penetrated the rural market aggressively.
 Amul registered a growth of 17 per cent year-on-year
for ice-cream sales and HUL 18.7 per cent, faster than
the present market growth rate of 12 per cent.

18. Amul Vs HUL

 Although HLL and Amul is claiming leadership in
the Indian Ice-cream market, the fact is that the
market is highly fragmented and increasingly
commoditized.
 But flavors/varieties can be easily replicated by the
competitors. Hence the only meaningful
differentiation could be the brand.
 Cornetto became a generic name but HLL could not
capitalize on that popularity

19. Amul Vs HUL

 Amul took the life out of Kwality by positioning
itself as -" The Real Icecream"
 Kwality is mainly made of vegetable oils

20. CRM

My Happiness Stories

21. 
 THANK YOU