Mapro Product Presentation its history product range

2. Mapro Company
and product

3. Mpro food pvt. Ltd.
Wai-412803
Submitted by
Vedika Gramopadhye and Rajshree Patil
From, kusumtai Rajarambapu Patil
kanya Mahavidyalay, Islampur.

4. Index
Topic
• Introduction
• History
• Jounery of Mapro
• Products of Mapro
• Production process
• Customer and competitor
• Objective of project
• Observation
Page number
4
7
9
11
15
23
25
26

5. Introduction

6. Mapro Foods Pvt. Ltd is the manufacturers and resellers of the natural fruit products.
It is one of the growing companies of India which is situated at Panchgani
Mahabaleshwar Road. It produces jams, confectionaries, squashes, jellies and many
more fruit products.It is the fruit processing business over more than forty years and it
is known for the innovationand quality in the industry. The Chief Executive Officer of
the company is Mayur Vora. It has its manufacturing units in Panchgani, Wahi, and
Gurgaon. It is most likely to spread its operation in Delhi and Pathankot. There are
more than 500 local employees in the company and about 100contract labourers.Mapro
Foods is a well-known brand in jams and squashes. It is a family business started in
1959 by the Vora family, making jams from strawberries and raspberries. Mapro was
one of the first touse traditional ingredients to make plant-based beverage concentrates
such as strawberry crushand rose syrup. The company was also the first in India to
introduce

8. History
Of Mapro

9. Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a businessman named Kishor
Vora decided to make some StrawberryJam. Today his ‘Hobby’ has borne fruit in the shape of
Mapro…one of the most modern, hygienic, quality- conscious Jamand Fruit Products
ManufacturingConcerns in Western India. Mr. Vora could have rested easy on success of his Fruit
recipe. But he wanted to on develop innovative ideas such as Vegetarian Jelly Sweets, Fruit Cubes
with Fruit Juice and Rose Syrups with Rose Petals …. All for the first time in country. Mapro does
not use advertising medium like press, radio and television to propagateits product but the taste of
product and nutritional value, and uniqueness result in repeat sales. TodayMapro is leading supplier
of tasty as well as nutritious fruit product to the Internationalmarket. Mapro is known to care for its
employees. Mapro is a home where there is mutual understandingbetween employee and employer
like members in the family. It features a blend of hard work and dedication. It is now in the process
of certification under ISO 9000.Most of Mapro business is largely concentrated in the Western
regions of India. Currently, Mapro exports its products to about 12 countries through merchant
distributors; these account for less than 10 per cent of its total sales. It has its manufacturingunits in
Panchgani, Wahi,Gurgoan.The company is going to open its manufacturingunits in Delhi and
Pathankot lately. The main market segment currently is in Maharashtraand Gujarat.

10. Journey Of Mapro

12. Products
Of Mapro

16. PRODUCTION
PROCESS

17. Jams and jellies are made from a variety of fruits, either singly or in
combination. Most of the fruits are harvested in the fall. The level of
ripeness varies. Pears, peaches, apricots, strawberries, and raspberries
gel best if picked slightly under ripe. Plums and cherries are best if
picked when just ripe. The fruit is purchased from farmers. Most jam
and jelly producers develop close relationships with their growers in
order to ensure quality. The production plants are built close to the
fruit farms so that the time elapsed between harvest and
Raw materials

18. The Manufacturing process
The ingredients must be added in carefully measured amounts.Ideally, they should
be combined in the following manner: 1% pectin, 65% sugar, and an
acidconcentration of pH 3.1. Too much pectin will make the spread too hard; too
much sugar willmake it

19. . As the fruit travels through the pipes, a
gentlewater spray clears away surface dirt.
Depending on whether the finished product
is to be jam or jelly, paddles push the fruit
and or just its juice through small holes,
leaving stemsand any other excess debris
behind. Some fruits, such as citrus and
apples may bemanually peeled, cored, sliced
and diced. Cherries may be soaked and then
pitted before being crushed
Cleaning, Crushing and Chopping

20. Charts of Ingredients Including
in Mpro products

22. Consumer Preference of Mapro
brand

23. Chart shows to whom know about
Mapro products

24. Customer and competitor
Mapro Foods Pvt. Ltd has customers from a wide range of people. Mostly the
customers of the company are children as the products of Mapro are targeted for this
group only i.e. Mapro produces chocolates and jellies and jams and many more which
is mostly liked by the children only. But this doesn’t mean that other age groups are
not covered.CompetitorsMapro Foods Pvt. Ltd is in food business which is highly and
rapidly growing business & hasfew competitors also. Some of them are listed below:
Haldiram:Manufactures Syrups & exports of the syrups have increased by 20%
since2003 touching 18,000 bottles in 2005. Kissan:In jams, Mapro Foods Pvt. Ltd is
close second to Kissan in market share. Mala’s: It manufactures jam, crush, squash,
cordials, syrups which is same as the manufacturing of Mapro Foods Pvt Ltd.

26. Objective of project
1)For better understanding of the working of the food industry.
2)To make the students understand the importance of quality and hygiene.
3)To understand how the firm works in a real world

27. Observation
During our visit to Mapro Foods Pvt. Ltd and while preparing this report, I observed various things. They are:
1) Mapro takes special care of hygiene and quality. We found all the labours directly involved in the
productionwere wearing gloves and hair caps. To take care of hygiene outsiders or visitors were not
allowed to enter the production area. To see the production operations, a balcony was there i.e. From the
top.
2) They send their employees to different countries like in China to work there and also for trainings.
Wheneverthere is any damage in the machines then those employees are called back for repairing the
machines. These machines are not repaired in India as they are extremelycostly.
3) There is more than 118000 metric tonnes of consumptionof the strawberrythroughout the year.
4) They manufacture luxury chocolates like Magana. It is found in special stores as this chocolate is not
preferred by the normal people due to its cost. It is sold at the price of Rs.20 to Rs. 25 per piece. Mazana is
generally exported. Falero has a monopoly type of market and this product earns more than 60% profit on
its sales.There are 500 local employees. There are 100 contract labourers