The document discusses branding yourself for a successful career. It emphasizes that an individual's brand is the collection of their actions and how others perceive them. It provides a three-step process to build a personal brand, including creating a personal mission statement, positioning statement, and proposition statement. The document also provides suggestions for marketing an individual's personal brand such as becoming a subject matter expert, self-promotion, and defending their brand.

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Presented by:
Tamizha Karthic.A
Brand Consultant | Digital Marketer
• Market Yourself for a
Successful Career
BRAND YOURSELF

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Only Through
BRANDING Can We
Achieve Lasting
Differentiation

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What is a “Brand?”

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Is it a LOGO?

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“Finger-Licking
Good.”
“We Bring Good
Things to Life.”
“Quality is
Job One.”

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…tagline?

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…Then What?

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It’s a
PROMISE!

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 Memorable
 Invaluable
 Unique

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What is YOUR
Brand?

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It’s a
“PERCEPTION”
thing.
Ask people how
they perceive YOU?

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•Your BRAND is the
collection of all your
actions.
The Chazin Group
The Chazin Group

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• LIVE your brand:
– If you say you’ll do it…DO IT
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”
The Chazin Group
The Chazin Group
LIVEYour Brand

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Your Journey to Personal
Exploration Begins
The Chazin Group
The Chazin Group

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17
The Chazin Group
DREAM
JOB
Passions Strengths
Your Passions & Skills Collide

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• Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
The Chazin Group
The Chazin Group
Take a Test

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• Your Goals:
– Identify Strengths & Areas for
Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin Group
The Chazin Group
Personal Exploration

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 WEBSITE / BLOG
 LINKEDIN
 FACEBOOK
 GOOGLE+
 TWITTER
 YOUTUBE
 SLIDESHARE
 IMAGES
HOW DO YOUAPPEARON GOOGLE?

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Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group
The Chazin Group
Brand Building Is a 3 Step Process

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Your
PERSONAL MISSION
Statement
The Chazin Group
The Chazin Group STEP 1

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The Chazin Group
The Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
 Values
 Integrity
 Energy
 Structure
 Celebrations
What’s MOST Important to You?

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The Chazin Group
The Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?

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The ChazinYourGroup
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mission-statements.htm
Mission Statement Templates
www.timethoughts.com/goalsetting/
mission-statements.htm

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1- "My personal mission is to take time
every day for reflection, to realize what I
learned, what I should learn more about to
say thank you, to give myself a pat on the
back while looking into what I need to
improve upon.”
2- "My Growth Is Based On Planting Seeds Of Skills In
Young Minds..!"
I help people to discover their best potential
The Chazin Group
The Chazin GroupAn Example

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Your
POSITIONING
Statement
The Chazin Group
The Chazin Group STEP 2

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• I am in a
UNIQUE POSITION
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Certifications
– Language Proficiency
The Chazin Group
The Chazin Group
Your Positioning Statement

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Your
PROPOSITION
Statement
The Chazin Group
The Chazin Group STEP 3

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• Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
The Chazin Group
The Chazin Group
Your Proposition Statement

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Marketing the Brand
Called YOU…
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The Chazin Group
Your Brand Is Ready

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• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group
The Chazin Group
Self-Promotion =
BRANDING

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Know Your Worth
Place a “VALUE”
on Your Brand
The Chazin Group
The Chazin Group

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5Q + 5Q