DME Branding connects celebrities with major brands to create customized marketing strategies, leveraging celebrity endorsements to build brand equity and drive consumer engagement. The agency facilitates product partnerships, endorsements, and marketing campaigns that generate significant growth in sales and brand recognition. Research shows that celebrity endorsement substantially influences consumer behavior, leading to an increase in product visibility and purchases.

1. Celebrity Opportunities
Celebrity Brands, Endorsements and Partnerships

2. Our Story
DME Branding was born into existence through the music side of the entertainment
industry. Its transition from a talent agency to a branding agency occurred at a critical
time when artists faced an inability to capitalize on their musical product due to illegal
downloading by consumers through the internet via P2P file sharing on Napster,
Limewire and YouTube.
Absorbed, consolidated and subsequently let go by the major labels, many
established artists we were connected with knew they had audiences, but had no idea
who they were and what they wanted.
Our founders recognized this need in the market place, and were primary trailblazers
in the industry. Utilizing brand expertise, knowledge and connections from within ad
agencies and corporations, we pioneered new revenue streams for musical
Celebrities, developed customized integrated marketing plans that built value, and
landed product partnerships, placements and endorsements for everything from
apparel to footwear, from cosmetics to beverages, from automotive to sport gear, from
video games to the latest mobile device technology.
We expanded into other arenas of entertainment like broadcast television and film,
collaborated with Corporations, Celebrities and Pop Culture icons all over the
spectrum on a variety of projects to ensure brand marketing delivery and profitable
return on product investments and inventory.
Generally, people like us for brand development because we think of new innovative
ways to create, introduce or market a product that others just aren’t doing yet.

3. Overview
What does DME do? Connect Celebrities with Major Brands, make and develop partner deals.
Marketing’s most powerful media is…recommendation.
Brand advocacy and Celebrity endorsement have the power to instigate and inspire, enlighten and
enrage, entertain and edify the consumer. Its inherent benefits are that it can be leveraged across
multiple channel experiences, cut through advertising clutter, create a brand narrative and allow for
channel-specific optimization.
“A range of consumer-celebrity relationships conspires to allow consumers to form a personal
identity that matches who they want to be, and help consumers develop a portfolio of relationships
that allow them to function as creators of meaning for themselves.”
Contagion psychology and behaviorism dictates that consumers want to emulate celebrity winners.
A consumer’s predilection for Celebrities will make them more sympathetic to a brand.
Perception is reality.
Solid evidence that suggests that celebrity endorsements (compensated or not) can skyrocket a
product from relative obscurity to nationwide recognition.
Research proves that nothing sells like Celebrity*…
*Sources: NY Times, Advertising Age, MarketWatch, MainstreetHost, Investopedia, Millward Brown

4. Overview
Celebrity Advocacy…
¡ Builds brand equity by creating value through association.
¡ Helps people remember products by making an impression
that lasts. Consumers are quicker to “memorize” the product
a Celebrity is involved with, whether they’re a fan or not.
¡ Makes people believe the product contributes to status and is
beneficial to life.
¡ Makes product STAND OUT in a cluttered market.

5. Opportunities
¡ Brand Strategy –
from ID through implementation
¡ Integrated Marketing Campaigns
¡ Product Partnerships & Development
¡ In Content Opportunities
¡ Product Placement
¡ Sponsorship & Endorsement
¡ Events & Appearances
¡ Co-op Promotions
¡ Likeness & Licensing Rights
Typically contracts run for 3 month, 6 month or annual run on quarterly reviews.
We can prospect opportunities that work within almost any budget.
DME has direct connection with A List Celebrities and management teams,
and can help with

6. Statistics
¡ 30% admit they have bought a Celebrity endorsed product in the past 3
months.
¡ Women buy twice as many Celebrity endorsed products as men.
¡ Nearly 20% of all television commercials feature a famous person.
¡ Younger age groups are more likely to be influenced by Celebrity
affiliation.
¡ Recent studies of hundreds of endorsements indicated that sales
increased up to 20% upon commencing an endorsement deal,
with stock up to .25% on the day the deal was announced.
¡ $50 billion is invested globally on corporate sponsorships and
endorsements. Celebrities show up in more than 15% of advertisements,
not including new ways of integrating products into content.
¡ Celebrity social media influenced buying is expected to reach $9.8 billion
by 2016.
*Sources: NY Times, Advertising Age, MarketWatch, MainstreetHost, Investopedia, Millward Brown, Dailymail, Organic Authority,
Hollywood Madison Group

7. Benefits
¡ Get an advocate that walks both partners through
the process, ensuring communications of
requirements and implementation that bring
successful results.
¡ Create cooperation that can impact business
model through partnership.
¡ Secure direct access to Celebrities and key
decision makers.
¡ Gain opportunities in new markets.
¡ Tap into an activation base of millions of fans
through Celebrity influencers.
¡ Establish grounds for innovating a product or
service offering, how it is packaged and presented.
¡ Spark sales by influencing consumers to learn more
about your brands.
¡ Build reciprocity and collaboration into partnership
by supporting the Celebrity's brand.
¡ Promote unique, relevant and sustainable brands
that are difficult to attain otherwise.
¡ Challenge a preconceived notion about your
product.

8. Projects
¡ At a casual dinner with a friend, our founder
was informed about video game project
under development called Guitar Hero III,
where kids could play guitar like their
favorite rock star.
Asked advice on securing music, she got
an idea to involve our client Slash for a
likeness rights deal as the “product mascot”
and a character in the game, being he was
so recognizable as a “guitar hero”.
We then designed an integrated marketing
campaign plan for it, that sold 25 million
units, earning over $2 billion.

9. ¡ We set up social media “tweet influencer”
deals averaging between $8000-$10,000
each that bumped sales up by 15-20% for
Corporate clientele.
Projects

10. Thank you
¡ Consumers inherently like to eat, drink, wear, watch and drive the
same products that Celebrities use…to be like them.
¡ They see the success of Celebrities and, whether by conscious
decisions or subconscious processes, wish to emulate the famous by
using the same products.
¡ Companies are on to this, and spend millions of dollars each year
securing Celebrities to endorse their products.
¡ DME helps Corporations with Celebrity Partnerships by facilitating the
process, communicating and negotiating the details within budget,
encouraging true collaboration and handling the implementation.
¡ For more information on how to do this, contact
DME Branding Inc
Dawn Robinson
(310) 362-7632
drobinson@dmebrandinginc.com