3. Existing Product
• The front cover mainly uses orange and blue ; two
contrasting colors.
• The front cover focuses mainly on the model looking
sideways exaggerating attractive features such as the
jawline to draw attention.
- The upper portion of the models outfit is also
shown to allow colors to help achieve the
same effects
• A white border that helps focus in on the model and
image.
• The double page spread has two, similar images that
work in harmony with each other
• The article includes many adjectives that make the
apparel sound better.
• Credit to stylists, etc.
• There is a key (sub heading) at the top about a
particular item.
5. Existing Product
• The cover is located in an icy plain cave
• The camera shows a person standing out in a bright red jacket
surrounded by ice and icicles. The camera is positioned behind the
person and quite a distance back as to include the icy structures in
the shot.
• There are no reviews or adverts.
• Most of the colors are harmonious with white which makes the
persons bright jacket stand out and attention seeking.
• The cover line "Embrace the elements." Uses a sharp thin font.
• The text, such as the masthead, is quite small giving the image
more space to show.
• The audience may be intrigued by the icy structures making them
want to read it. Alongside this the text "embrace the elements"
isn't entirely obvious to what that means. It could urge the reader
to read the magazine as they feel they need confidence to
embrace a challenge or they could feel like they can warm up to it
like a warm embrace which would make the travel magazine
location sound warm and cozy however this would contradict the
7. Existing Product
• Images were (presumably) taken in a studio with a blue
backdrop
• The camera image clearly shows a close up focus of four
models full bodies in the frame of the piture.
• There is no review
• There are many shades of blue that blend into each other with
a couple of highlight colours on the jackets like orange and
green.
• The colour of the masthead is a bright, neon pink which looks
very bold and rich. It's very attention seeking.
• The heading takes up a lot of the cover and letters even
interact with the image. The models do take up the majority of
the magazine.
• It has some sharp small text
• The audience would notice the bold mastheading paired
alongside great image colour combinations and find the image
appealing. The models are also purposfully presented to make
them and the clothes look good which would also catch the
audiences eye.
8. Research Analysis
• What common features do the researched
products have?
– Some form of a bold, "stand out" color.
– Some draw attention to attractive features on models
• What aspects of the research will you include
within your own work?
– I will keep lots of bold color combinations and maybe
bold titles.
– I want the cover image and others to mainly focus on
a person and the apparel.
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
