6. I want my backgrounds
for the pictures to be in
very subtle backgrounds
with not a lot going on
and clear, basic colours.
My clothing brand will be
streetwear plus summer
wear e.g., dresses.
Colour schemes will be saturated colours
but also darker tones this will appeal to a
wider audience.
I also like the idea of the
polaroid pic this stands out
and I think is a creative way to
advertise my brand (the
clothing)
7. Mood Board Analysis
How does your mood board inspire your project?
My mood board inspires my project because it gives me a clear understanding and hints
to how I can add these or create these type of images for my project. The main areas
which inspire my project are the image style because I love a basic background therefore
my clothing can stand out on my model this makes it easier for me to add text around my
images (for my magazine).The idea of the colour schemes to the websites inspires me a
lot as I can look into adding a lot of bright colours (pinks, greys & whites) which match
into my website these will appeal towards my audience type. The font choices also
inspire me as they a large and stand out a lot even through the mood board I like this
idea and therefore I want to find certain fonts that can match with the theme of my
clothing.
How will your mood board influence your final product?
• My mood board also influences my final products because I created a range of
images which aren’t all similar I did this because I then have options when it comes
to creating my products I can choose between styles which I will create for example I
could choose to create images which I then photoshop by making them look more
creative or I choose to create a single image with different. Brightness and exposure
for a more simple look. I also now have a much better understanding by looking at
the range of photos this gives me a clear theme which I'm leaning to a lot more. The
layout of the two page spread picture I included in my mood board will also influence
me because these layouts are similar to how I want mine to turn out like and how
they feature a lot of different clothing for different seasons.
8. Key Influences
• My first brand which influences my project is
PrettyLittleThing which is a UK fashion retailer aimed
at 16-35 year old women this influence's my own
products because the audience is the same gender
and age range in which my product's will appeal to
this means I can look at the type of clothing they sell
for inspiration to see what type of fabric they use and
how they advertise to appeal towards this audience. I
also noticed they have only female models this is
something I could include as this will only be women
clothing. This brand has a range of clothes to summer
wear and winter wear which also influences me to
have a range of different seasons I think this will
attract my audience more because there is a much
wider range to pick from.
• A main reasons as to why this brand influence's me
and my project is because I shop at this brand and
already know a lot of information about this and I
love how they advertise all there products through
websites and magazines or social media. They tend
to switch up colour schemes for websites to what
kind of season it is or what trends are in I also like
this idea and this will influence me with my own
colour schemes.
• PrettyLittleThing also includes a lot of celebrity
influencers who promote there cl0thing to a larger
audience within there social media platform and fans
of this celebrity will then shop at this brand. In my
two page spread I want to add something along the
lines of a celebrity who talks about there own
favourite bits in the clothing line. This I believe is a
great form of advertisement.
9. Key Influences
• My second brand which influences my project is
The Kript this is a clothing line which I
discovered through social media the clothing is
the latest trends at an affordable price. This
clothing brand leans more towards the
streetwear style and I believe has a lot more
creative clothes and not basic, this influences
my project a lot as I want my clothes to stand
out more than basic clothing because it is
something different which people haven’t seen
before.
• Another influence is the website for this brand it
is a very basic website which has a theme of two
colours (black&white) I like this idea because it
makes the website look more professional.
• This brand also edits there images which they
use for websites and there advertisement by
adding polaroid pictures which is another
influence to what I want to include they also add
a lot of colourful backgrounds which match the
colour of the clothes.
• Another influence is the way there models are
shown which is a low down shot or long shot of
the model this is then edited onto a different
background I like this a lot because it isn’t basic
and looks a lot more creative.( I could create this
edits using photoshop)
10. Key Influences
• The last brand which influences my project
is Jadedldn this is another clothing line
which I found advertised on a poster
through social media. This clothing line also
reminds me of The Kript brand because it
includes a lot of creative edited photos
which inspire me a lot and I love the idea of
these for my own project.
• They include a lot of streetwear style which
is saturated vibrant colours which stand out
a lot on the website. This will have an
influence to my website because I can add
brighter colours for website backgrounds
and then move onto editing my images
which will be placed on the website.
• This clothing brand has a range of different
themes for example they bring out clothes
which relate to a theme and then change
that theme over time this is another great
way of advertisement especially with
people who like that type of theme of
clothing, this has a huge influence because I
can look into these different themes and
create my own. I also love the layout of
these pictures and how they have been
edited is something interesting which I can
explore more.
Editor's Notes
Collection of images related to your product/inspirational/visually interesting
At least 15 needed. These should not just be just existing products. Anything and everything that inspires this project should be here.
Make the theme obvious – make it clear what you’re trying to get across
Use a combination of images sizes – or build around a larger central image
Incorporate text
Look beyond the internet – use books, your own photos, etc
Be a curator – create links between the content, the ‘thread’ will make it easier to understand
Make more than one! If you want to examine different themes or cover different aspects of the possible outcomes of your project, create multiple boards to convey you thoughts and intentions
Identify at least 3 key influences and discuss how and why they will influence your project.
Identify at least 3 key influences and discuss how and why they will influence your project.
Identify at least 3 key influences and discuss how and why they will influence your project.
