1. Evaluation
My advertisement looks like a convincing media product because it has most of the
generic conventions of a media product e.g. slogan, brand name, product name and
an image. I have also challenged the conventions by… My knowledge of generic
conventions is also clear when looking at my advertisement because I have all the
generic conventions to make it look like an actual product in the business market.
My media product has represented women as sexy and confident. This is realistic
because if I was to see it on a bus I would think it is realistic and it would probably
draw my attention. Representation is an important issue because if a product does
not look realistic people will just think it’s just a cartoon or a joke, the representation
of a product is the most important part of an advertisement because people only
want things that look or make them look good. If a product doesn’t look good then
it’s not going to be successful.
My target audience for my media products would be older teenagers between the
age of 14-18 years with a cute and strong personality. Overall I feel my target
audience will be attracted to my products because it is bold and it stands out. I have
appealed to them by using a very catching slogan and a colour that appeals to my
specific audience. My slogan is influenced by Maslow’s theory about the needs of
specific people the need I am trying fulfil is the need for affiliation.
The feature I am most pleased with is my second finished advert I like it a lot I think
that is successful because I planned it properly I took my time on the planning so
when it came to the final advert I didn’t struggle because I knew I would have a back
up plan .I am really proud that I was able to finish early and still have a good advert
without rushing and having a rubbish one. However, if I could do this again, I would
choose a more sophisticated product I am happy with my product but I found it quite
easy .With more time I would like to have an TV advert made If I was to change
something I would change my pictures I like them but I think it would have been
better if I had my own pictures that I have taken I would also like to change the fact
that I used picnic instead of Photoshop I only used Photoshop once I would like to
develop my Photoshop, photography, make up and lighting skills.
This project has taught me a lot of new things. Over the last few months I have learnt
different skills on Photoshop, We also learnt how to do radial and written analyses,
Maslow’s theory, He discussed audience's needs which helps us to identify the
purpose behind adverts, how to plan in detail, to consider camera angles and shots
and also how to use TAP when analysing adverts – tap (text, audience, purpose).