The document discusses different types of graphic design projects including posters, radio advertisements, and video games. For posters, photoshop allows editing photos but can be difficult to use if unfamiliar with the software. Two posters are described, one during the day and one at night. For radio advertisements, sound effects and recording take significant time. Two radio ads are compared, one promoting multiple drinks while the other is clearer it is advertising coke. For video games, pixel art is used in two coke advergames. One is like Tetris while the other is a driving game with leveling up. Changes that could be made to the projects are discussed, such as slowing down and smoothing movement in the

1. Production Techniques
Evaluation
Jacob Lindley

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– You can edit photos to your liking, if you know
how, photoshop gives you more options to create.
• Disadvantages of working in this medium
– It can be hard to use if you don’t know your way
around the software.
– It might not always go to plan from your head to
paper things change along the way.

4. Graphic Design Production
Both of the posters are
male they both have a
can or bottle of coke in
their hands, the logo is
in view a well In the
poster.
The differences are that
one is at day and the
other is a night giving
both a different feeling.
The way I have spoken
to my age range Is
because I have used
more vibrant colours
and made the poster
in more of an urban
setting
The
audience or
this poster
is for adults
around 30-
50s
This poster has a
more family feel
since its brighter and
it has to adults
assumed to be a
family

5. Graphic Design Production
Make the
background
lighter, as in
daytime
Make the
coke cans
bigger to
show that it
is a coke
advert not
just a bloke
in a street
gully
The purple
shadow effect
on the bloke
makes you
believe that the
light is shining
onto him from
the side door.
The way I made
this effect was
to draw with the
paint tool
around the
body, then CTRL
SHIFT click onto
the layer this
being the man,
then SHIFT CTRL
+ I and then
deleting with
that is stays only
on the body,
change the layer
type to colour
and it will look
like a glow from
a light.
The tag line could
have been more
prominent or
brighter for the
viewer.
I think that the
background and the
style of the poster may
have been a bit to dark
for my age range, maybe
if I lightened it up and
changed the face of the
character it would have
suited the age range
slightly better
The coke values I
endorsed was
sharing, since in
the poster you can
see hand
stretching out to
pass a coke can it
to the bloke in the
gully.

6. Radio Production
• Advantages of working in this medium
– Quite simple to use and change it if it doent fit
• Disadvantages of working in this medium
– Takes a lot of time to find the sound effects and
record the audio. Takes a lot of time to make
something that is less than 30 seconds.

7. Radio Production
• They both have two narrators talking
• They both promote coke although the other
advert knows it is an advert ours doesn’t
• The other advert doesn’t have music changing
at the end.
• https://www.youtube.com/watch?v=pDj8QYig
Fnw

8. Radio Production
• One change I would make would be to record
the speech audio in a smaller area and
without as much ambient noise
• Another would be to make it more clear that it
is a coke advert and make it snappier.
• Our advert is quick and it gets to the point, it
also doesn’t mislead the consumer

9. Video Game Experiments

10. Video Game Production
• Advantages of working in this medium
– You get to test and find out how to make the
character also how it would eventually end up
looking like
• Disadvantages of working in this medium
– Its not the final product so its not going to
represent the end product

11. Video Game Production
Both advergames just
pixel art, and they are
both a coke advergame.
This advergame
includes other
brands of soft
drinks unlike the
my advegame
This advergame
is more like
Tetris, and my
advergame is
more of a
deriving game
with the aspect
of leveling up

12. Video Game Production
What I would change would
be to slow the movement
down and make it a lot more
smoother and not as clunky.
If I were to do
this project
again I would
make it a top
down or side
on maze
game where
you have to
reach the
coke in the
middle or
end.
With the model
player I could
have smoothed
him out a bit
more or just in
general made
him better from
the pencil tool
available, since
his detail faded
when he was
shrunk.

13. Comparison
• Which product do you believe advertises the
product the best? Why?
• I believe that the poster would be the most
efficient to draw the most customers plus it could
be placed anywhere unlike with the radio and the
advergame.
• Which of your products is the most professional?
Why?
• The most professional advert I think would be th
advert because it links well with other coke
adverts made in the past.