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Production Techniques
Evaluation
Jacob Lindley
Graphic Design Experiments
Graphic Design Production
• Advantages of working in this medium
– You can edit photos to your liking, if you know
how, photoshop gives you more options to create.
• Disadvantages of working in this medium
– It can be hard to use if you don’t know your way
around the software.
– It might not always go to plan from your head to
paper things change along the way.
Graphic Design Production
Both of the posters are
male they both have a
can or bottle of coke in
their hands, the logo is
in view a well In the
poster.
The differences are that
one is at day and the
other is a night giving
both a different feeling.
The way I have spoken
to my age range Is
because I have used
more vibrant colours
and made the poster
in more of an urban
setting
The
audience or
this poster
is for adults
around 30-
50s
This poster has a
more family feel
since its brighter and
it has to adults
assumed to be a
family
Graphic Design Production
Make the
background
lighter, as in
daytime
Make the
coke cans
bigger to
show that it
is a coke
advert not
just a bloke
in a street
gully
The purple
shadow effect
on the bloke
makes you
believe that the
light is shining
onto him from
the side door.
The way I made
this effect was
to draw with the
paint tool
around the
body, then CTRL
SHIFT click onto
the layer this
being the man,
then SHIFT CTRL
+ I and then
deleting with
that is stays only
on the body,
change the layer
type to colour
and it will look
like a glow from
a light.
The tag line could
have been more
prominent or
brighter for the
viewer.
I think that the
background and the
style of the poster may
have been a bit to dark
for my age range, maybe
if I lightened it up and
changed the face of the
character it would have
suited the age range
slightly better
The coke values I
endorsed was
sharing, since in
the poster you can
see hand
stretching out to
pass a coke can it
to the bloke in the
gully.
Radio Production
• Advantages of working in this medium
– Quite simple to use and change it if it doent fit
• Disadvantages of working in this medium
– Takes a lot of time to find the sound effects and
record the audio. Takes a lot of time to make
something that is less than 30 seconds.
Radio Production
• They both have two narrators talking
• They both promote coke although the other
advert knows it is an advert ours doesn’t
• The other advert doesn’t have music changing
at the end.
• https://www.youtube.com/watch?v=pDj8QYig
Fnw
Radio Production
• One change I would make would be to record
the speech audio in a smaller area and
without as much ambient noise
• Another would be to make it more clear that it
is a coke advert and make it snappier.
• Our advert is quick and it gets to the point, it
also doesn’t mislead the consumer
Video Game Experiments
Video Game Production
• Advantages of working in this medium
– You get to test and find out how to make the
character also how it would eventually end up
looking like
• Disadvantages of working in this medium
– Its not the final product so its not going to
represent the end product
Video Game Production
Both advergames just
pixel art, and they are
both a coke advergame.
This advergame
includes other
brands of soft
drinks unlike the
my advegame
This advergame
is more like
Tetris, and my
advergame is
more of a
deriving game
with the aspect
of leveling up
Video Game Production
What I would change would
be to slow the movement
down and make it a lot more
smoother and not as clunky.
If I were to do
this project
again I would
make it a top
down or side
on maze
game where
you have to
reach the
coke in the
middle or
end.
With the model
player I could
have smoothed
him out a bit
more or just in
general made
him better from
the pencil tool
available, since
his detail faded
when he was
shrunk.
Comparison
• Which product do you believe advertises the
product the best? Why?
• I believe that the poster would be the most
efficient to draw the most customers plus it could
be placed anywhere unlike with the radio and the
advergame.
• Which of your products is the most professional?
Why?
• The most professional advert I think would be th
advert because it links well with other coke
adverts made in the past.

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2. production techniques evaluation pro forma v2

  • 3. Graphic Design Production • Advantages of working in this medium – You can edit photos to your liking, if you know how, photoshop gives you more options to create. • Disadvantages of working in this medium – It can be hard to use if you don’t know your way around the software. – It might not always go to plan from your head to paper things change along the way.
  • 4. Graphic Design Production Both of the posters are male they both have a can or bottle of coke in their hands, the logo is in view a well In the poster. The differences are that one is at day and the other is a night giving both a different feeling. The way I have spoken to my age range Is because I have used more vibrant colours and made the poster in more of an urban setting The audience or this poster is for adults around 30- 50s This poster has a more family feel since its brighter and it has to adults assumed to be a family
  • 5. Graphic Design Production Make the background lighter, as in daytime Make the coke cans bigger to show that it is a coke advert not just a bloke in a street gully The purple shadow effect on the bloke makes you believe that the light is shining onto him from the side door. The way I made this effect was to draw with the paint tool around the body, then CTRL SHIFT click onto the layer this being the man, then SHIFT CTRL + I and then deleting with that is stays only on the body, change the layer type to colour and it will look like a glow from a light. The tag line could have been more prominent or brighter for the viewer. I think that the background and the style of the poster may have been a bit to dark for my age range, maybe if I lightened it up and changed the face of the character it would have suited the age range slightly better The coke values I endorsed was sharing, since in the poster you can see hand stretching out to pass a coke can it to the bloke in the gully.
  • 6. Radio Production • Advantages of working in this medium – Quite simple to use and change it if it doent fit • Disadvantages of working in this medium – Takes a lot of time to find the sound effects and record the audio. Takes a lot of time to make something that is less than 30 seconds.
  • 7. Radio Production • They both have two narrators talking • They both promote coke although the other advert knows it is an advert ours doesn’t • The other advert doesn’t have music changing at the end. • https://www.youtube.com/watch?v=pDj8QYig Fnw
  • 8. Radio Production • One change I would make would be to record the speech audio in a smaller area and without as much ambient noise • Another would be to make it more clear that it is a coke advert and make it snappier. • Our advert is quick and it gets to the point, it also doesn’t mislead the consumer
  • 10. Video Game Production • Advantages of working in this medium – You get to test and find out how to make the character also how it would eventually end up looking like • Disadvantages of working in this medium – Its not the final product so its not going to represent the end product
  • 11. Video Game Production Both advergames just pixel art, and they are both a coke advergame. This advergame includes other brands of soft drinks unlike the my advegame This advergame is more like Tetris, and my advergame is more of a deriving game with the aspect of leveling up
  • 12. Video Game Production What I would change would be to slow the movement down and make it a lot more smoother and not as clunky. If I were to do this project again I would make it a top down or side on maze game where you have to reach the coke in the middle or end. With the model player I could have smoothed him out a bit more or just in general made him better from the pencil tool available, since his detail faded when he was shrunk.
  • 13. Comparison • Which product do you believe advertises the product the best? Why? • I believe that the poster would be the most efficient to draw the most customers plus it could be placed anywhere unlike with the radio and the advergame. • Which of your products is the most professional? Why? • The most professional advert I think would be th advert because it links well with other coke adverts made in the past.

Editor's Notes

  1. What makes working in this medium better/worse than the other mediums we are exploring?
  2. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  3. What makes working in this medium better/worse than the other mediums we are exploring?
  4. Discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
  5. Include an image of your experiments
  6. What makes working in this medium better/worse than the other mediums we are exploring?
  7. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  8. Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece