081118 - Search
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This document provides an overview of search engines and how they work. It discusses how search engines index web pages, use algorithms to determine relevance and rank results. It also addresses some issues with current search methods, such as the dominance of top results, lack of context understanding and spam. Finally, it presents three scenarios for using search and recommendations for influencing search rankings and staying relevant in search engine results.
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Website Marketing Seminar 2009
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
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081118 - Search
- 1. SEARCH DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 18, 2008
- 6. PAGE RANK
- 7. SEARCHING THE LONG TAIL Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
- 13. © Waggener Edstrom Worldwide 2008