SlideShare a Scribd company logo
Website Promotion &   Traffic Generation How to let people know you exist and get them to come to your website!
My Experience and Knowledge ,[object Object],[object Object],[object Object],[object Object]
Resources & Links All resources and links will be available at:  http://www.LearningCentre.com/webPromotions.html
Goal:  to make  $$$  on the  Internet ,[object Object],[object Object],[object Object],[object Object]
The 3 Views   ,[object Object],[object Object],[object Object]
Adsense View ,[object Object],[object Object],[object Object]
S.E.O. (Bot view) ,[object Object],[object Object]
Visitor View ,[object Object],[object Object],[object Object]
Why is the Visitor View Important? ,[object Object]
Why is Traffic Important? ,[object Object]
How Traffic Affects Revenues ,[object Object],yourmoney2keep.com 40-150% growth/month Darren Rowse of ProBlogger.net now makes over $1 million a year!
Why Does Traffic makes more $$$? ,[object Object],[object Object],[object Object],[object Object]
Traffic Over Time ,[object Object],[object Object],[object Object]
How Will Visitors Find You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is SEO so Important? ,[object Object]
Why is Website Promotion Important? ,[object Object],[object Object],[object Object]
Type of Promotion to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types Of Free Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types Of Paid Promotions ,[object Object],[object Object],[object Object],[object Object]
Quick Test: Which Type of Promotion Works With The Following Websites?
Google.com
CanadianHats.com
Layouts.com
FollowSteph.com
LandlordMax.com
Cnn.com
Reddit.com
ProBlogger.net
PayPal.com
Ebay.com
InfoWorkShop.com
Symbiotic.com
Free Promotional Methods
Free Service/Product - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can YOU Offer for Free? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content!!! ,[object Object],[object Object]
Content
What Makes Good Content? ,[object Object],[object Object],[object Object],[object Object]
How Specific Should my Content Be? ,[object Object],[object Object],[object Object],[object Object]
What Makes Great Content - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes Great Content - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes Great Content - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes Great Content - 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes BAD Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Often Should Content Be Updated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes A Good Headline? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does Your Headline: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example Headlines That Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Sites
What is a Social Network Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do Social Network Sites Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Much Traffic? ,[object Object],Digg.com Reddit.com
Link Profusely
Why You Should Link Out Profusely ,[object Object],[object Object],[object Object]
How Will People Find Me Through My Links? ,[object Object],[object Object],[object Object],[object Object]
Blog & Forum Commenting
Why Comment? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Websites Should I Comment On? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Not to Comment? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Comment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News Tips
Why ,[object Object],[object Object],[object Object],[object Object],8 Months later: 161 Unique visitors from the same article!
Who ,[object Object],[object Object],[object Object],[object Object],[object Object]
What to Expect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reciprocal Links
Why ,[object Object],[object Object],[object Object],[object Object]
Who ,[object Object],[object Object],[object Object],[object Object]
Is It Worth the Time? ,[object Object],[object Object],[object Object],[object Object]
One Way Links ,[object Object],[object Object],[object Object]
How To Get One Way Links - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Get One Way Links - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directories
Why ,[object Object],[object Object],[object Object],[object Object]
Who ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pinging
Who, What, When, Where, and Why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-zines
What is an E-zine ,[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Free Website Promotional Items  NOT  To Do!
DO NOT DO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Promotional Methods
Google Adwords
What is Google Adwords? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Google Adword Advertiser Goals ,[object Object],[object Object],[object Object],[object Object]
Google’s Adwords Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Google Achieves Maximum Revenue ,[object Object]
CPC * CTR Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does This Mean For You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does This Affect The Adsense Keyword Value? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ok, So What’s a Good High CTR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can I Increase My CTR? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example of A/B Testing 0.44% 0.77% 0.88% 0.92% 0.97% 1.14% 1.19% 1.48% 1.62% 1.62% (higher sales conversion!)
Always Try to Beat Your Baseline! ,[object Object],[object Object]
Tricks to Help You Get a Higher CTR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Adwords Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CPC And Adword Minimum Bids ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adwords Account Manager
Managing Your Adwords Account ,[object Object],[object Object],[object Object],[object Object]
So I do I Start? ,[object Object],[object Object],[object Object],[object Object]
Couldn’t I Make Money Bidding on a Low Keyword And Up selling it? ,[object Object],[object Object],[object Object]
What About Using Adwords For Affiliate Marketing ,[object Object],[object Object]
What the Deal With the Google Checkout And Adwords? ,[object Object],[object Object],[object Object]
Adwords Potpourri and Conclusion ,[object Object],[object Object],[object Object]
Press Releases
Who Should Use Press Releases? ,[object Object],[object Object]
How Much Does it Cost? ,[object Object],[object Object],[object Object],[object Object]
What Services Should I Use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which is Better? ,[object Object],[object Object]
PRWeb.com 3 Tips to Increase a Website's Revenue From Google Adsense How Interest Rates Can Drastically Affect Real Estate Prices
PR News Wire LandlordMax Free Real Estate Analyzer Press Release
What’s Newsworthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Write a Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flow of a Press Release ,[object Object],[object Object],[object Object],[object Object]
Are Press Releases Actually Worth It? ,[object Object],[object Object],[object Object],[object Object]
Buying Domains and Deleted Domains
Why Would I Buy a Domain? - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Would I Buy a Domain? - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Buy Domains? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s a Deleted Domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can I Tell Which Are Good? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are Deleted Domains the Same Price As Regular Domains? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Are Key Deleted Domains Sold? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Potpourri
Small Promotional Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS ,[object Object]
Other Sources of Revenues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soldier Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion
Compatibilities and Incompatibilities ,[object Object],[object Object],[object Object],[object Object]

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