effective_domaining_strategies-victor_pitts.ppt
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Domains are valuable assets that can be used to attract traffic and improve brands. Key domains can direct 10-15% of traffic and are the primary way consumers locate online stores. Domain names help define brands, improve search optimization, offer direct navigation, and engage in social media. Acquiring relevant domains through registration, auctions, or the aftermarket can generate revenue from traffic and have a high potential return on investment.
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Brand Management - Module 1 Notes
A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity - possessing very recognizable brands of products - are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
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3. DomainSponsor is the largest domain monetization company, monetizing over 4 million domains on its platform.
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The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
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This document provides an overview of a workshop on maximizing digital marketing efforts. The workshop covers topics like search engine optimization, analyzing website traffic, online advertising, and collaborative marketing strategies. Attendees can expect to learn about free SEO tools, best practices for search and website structure, claiming their business on directories, using analytics to understand traffic, the anatomy of search engine results pages, and metrics for evaluating online advertising. The goal is to provide strategies to increase traffic and engage customers across different digital channels in an integrated way.
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This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
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Mike Belasco's presentation as delivered at DM Day May 2010 by the Rocky Mountain Direct Marketing Association in Denver, Colorado.
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Internet marketing
Makesteps is the best company to provide services on internet marketing in Delhi-NCR.
We provide the fastest services with affordable price
Micro Share Web Seminar
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Information Illimited Services Overview
Sam Knoll has 18 years of experience in the restaurant business and the last 7 years developing internet marketing businesses. He specializes in services like search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and website design to help businesses dominate their online markets. For an initial fee and monthly retainer, his company Information Illimited will handle all aspects of a client's online marketing from keyword research and ad setup to content creation and ongoing optimization.
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The document discusses various topics related to ecommerce success, including identifying hot products, competitive pricing, marketing strategies, and selecting software and providers. The key points are:
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2) Other important factors include building a brand, protecting the site's security, and taking advantage of new web innovations.
3) When starting an ecommerce business, one should research competitors, identify in-demand products, and source reliable suppliers to ensure at least a 30% profit margin.
BeSprout Media Kit
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Digital Marketing for Right Now, 2013
An old presentation I did for my digital marketing classes at the now defunct 3rd Ward. I've come a long way!
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Editor's Notes
- - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
- - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
- - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
- What do you think it cost Hanes to have Michael Jordan and Charlie Sheen as spokesmen? According to estimates (SpyFu, 10/29/08), an advertiser bidding on the search term “Underwear” could expect to pay between $1,500 and $4,400 per day. What do you think it would be worth to Hanes to own the domain Underwear.com? We’ll talk more about this later.