Integrating Technology into the Modern Chamber of CommerceTodd Earwood
This presentation was prepared for the Kentucky Chamber of Commerce Executives Spring 2008 meeting. My goal was to focus on how to integrate low-cost technology options into the modern Chamber of Commerce operations and marketing efforts.
Nuts And Bolts Checklist for Digital MediaKaren Graham
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
The truth is if you don’t have all your other ducks in a row then you simply aren’t ready for social media. In this presentation we will go through a step by step guide of everything that you need to know before running into this new medium unprepared.
This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings.
Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines.
This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015.
R
Integrating Technology into the Modern Chamber of CommerceTodd Earwood
This presentation was prepared for the Kentucky Chamber of Commerce Executives Spring 2008 meeting. My goal was to focus on how to integrate low-cost technology options into the modern Chamber of Commerce operations and marketing efforts.
Nuts And Bolts Checklist for Digital MediaKaren Graham
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
The truth is if you don’t have all your other ducks in a row then you simply aren’t ready for social media. In this presentation we will go through a step by step guide of everything that you need to know before running into this new medium unprepared.
This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings.
Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines.
This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015.
R
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
An Intro to SEO & Inbound Marketing for Spas & SalonsDaniel Lofaso
In this highly informative introduction to SEO and inbound marketing for spas and salons we take a look at five main areas a local salon or spa can increase their search engine rankings and increase the leads they generate from that traffic. In this presentation we cover:
1. Your Website: the recommended platform, suggest content layouts, discuss Google website trust factors, and dive into the importance of responsive web design.
2. Content: how blogging helps you win as well as other popular content strategies. We also discuss how to re-purpose content and what that entails
3. Social Media: we concentrate on Facebook and how to get the most likes, shares and comments. We also look at how to use metrics to post at the most opportune times.
4. Citations: the importance of citations as well as great citation resources.
5. Online Reviews: why they are important and the top sites to get reviews.
This SEO and inbound marketing guide for salons and spas was designed for a online webinar which included a voice over from a reputable SEO. However, the tips given can still help your spa or salon grow its online presence.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SEO for Enterprise: Stuff You Can Do Yourself!Adam Audette
SEO is dead. But is it? Well, it doesn't matter anyway because in the enterprise we have NO TIME and NO RESOURCES anyway. Well, this deck is here to save you. Here are about 9 things you can do yourself without the need for anyone else. Get after it.
Technical SEO (Pagination & Crawling) by Adam AudetteAdam Audette
How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.
SEO Pagination - The Ultimate Guide (aka "Gettin' Jiggy Wit It")Adam Audette
My presentation at SMX West 2012.
Gettin' Jiggy Wit It - the Ultimate Guide to Pagination for SEO
Covers:
- rel next / prev
- rel canonical
- meta robots noindex
- view all pages
- and more!
Shows how to deal with different scenarios and makes recommendations for each situation.
Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
Adam Audette's presentation from Pubcon 2010. Trends in ecommerce are covered, including shopping behavior, Google Instant and SEO, case study showing the effectiveness of the rel=canonical SEO meta tag, power of video in ecommerce, why Bing is important, and visual search.
Link Building in 2010 - SearchFest - Adam AudetteAdam Audette
Link building in 2001 was, "if you build it they will come." In 2010, it's "if you build it, no one will know or care." Presents strategies for building links in this new climate.
PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009Adam Audette
A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don't endorse. It's always sucked. Sort of like Nickelback.
Zappos, Social Media, and the Cult of WowAdam Audette
A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.
Diagnosing Technical SEO Issues - Adam Audette - SMX East 2009Adam Audette
A deck I prepared for SMX East in October of 2009. This presentation outlines my company's approach to diagnosing very technical SEO issues, such as crawling and indexation. Tools are provided alongside a summary of the most important factors we investigate.
15. Channels of Discussion Blogs Forums Social Media Directories Resource Sites Advocacy Sites Influencers News Sites Email Lists Market X Hubs Authority Sites Organizations
16. Link Sources Hard Easy High Authority Sites Key Influencers & Advanced Social Media PR & Basic Social Media, Partnerships Niche Directories, Article Sites, etc Blogs, Forums, Profiles, Email Lists General Directories, Organizations, Classifieds
17.
18.
19. Thank you! Contact me: Adam Audette [email_address] www.AudetteMedia.com