The advertising industry is projected to experience significant job losses as digital platforms like Google and Facebook will need fewer new employees while traditional advertising agencies like Publicis, WPP and IPG are expected to cut many jobs, resulting in a net loss of over 100,000 jobs in the industry by 2017.

1. Winds of change in the advertising
industry
-180,000
-160,000
-140,000
-120,000
-100,000
-80,000
-60,000
-40,000
-20,000
0
20,000
40,000
Jobs
L2: projected disruption in advertising industry 2017
Google / Facebook number of new employees needed Publicis / WPP / IPG Net change in advertising jobs created / lost