Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
Improving the Small Business Customer ExperienceBredin, Inc.
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
Improving the Small Business Customer ExperienceBredin, Inc.
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
Visibium search and alert platform presentationVisibium
A presentation of Visibium, the near real-time search and alert platform that monitors an user-defined slice of the Web 2.0. Its applications for marketing and communication agencies; political campaigns and election candidates; User Generated Content (UGC) moderation services.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
The web is the platform. How to set up a web browser for studentsSXSWedu
My slide deck from my presentation to the Canadian Association of Independent Schools Best Practices conference in April, 2010.
This Keynote was made and presented on the iPad. All images except for the screen shots of the web browser tool bars were made using Adobe Ideas for the iPad. The original presentation did not have the text slides--I've added those in place of my voice over.
Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425
Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Skype Malaysia - Malaysian audience insights (August 2013)Catcha Digital
Skype is a global communication platform spanning over 73 countries. This deck takes a close up look at the Skype audience using Skype as a communication platform within Malaysia. For more information regarding Skype in Malaysia please contact Catcha Digital at media@catchadigital.com
Andreas Schleicher presents important data that should be considered for the Future of Education looking at digitalisation, labour markets and changes in the work force, inclusion, the need for creativity and other social and emotional skills and the importance of teachers in building the Future of Education.
Find out more about the OECD work in Education at https://www.oecd.org/education/
Dream jobs? - Teenagers' career aspirations and the future of workEduSkills OECD
Every day, teenagers make important decisions that are relevant to their future. The time and energy they dedicate to learning and the fields of study where they place their greatest efforts profoundly shape the opportunities they will have throughout their lives. A key source of motivation for students to study hard is to realise their dreams for work and life. Those dreams and aspirations, in turn, do not just depend on students’ talents, but they can be hugely influenced by the personal background of students and their families as well as by the depth and breadth of their knowledge about the world of work. In a nutshell, students cannot be what they cannot see. With young people staying in education longer than ever and the labour market automating with unprecedented speed, students need help to make sense of the world of work. In 2018, the OECD Programme for International Student Assessment (PISA), the world’s largest dataset on young people’s educational experiences, collected firstof- its kind data on this, making it possible to explore how much the career dreams of young people have changed over the past 20 years, how closely they are related to actual labour demand, and how closely aspirations are shaped by social background and gender.
Students, Computers and Learning: Making the Connection (Andreas Schleiche...EduSkills OECD
Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences. Based on results from PISA 2012, the report discusses differences in access to and use of ICT – what are collectively known as the “digital divide” – that are related to students’ socio-economic status, gender, geographic location, and the school a child attends. The report highlights the importance of bolstering students’ ability to navigate through digital texts. It also examines the relationship among computer access in schools, computer use in classrooms, and performance in the PISA assessment. As the report makes clear, all students first need to be equipped with basic literacy and numeracy skills so that they can participate fully in the hyper-connected, digitised societies of the 21st century.
This presentation guided the 'class of masters' that attended my session at the IFC 2015 in the Netherlands. It includes a series of case studies, some ideas and a few tools on the topic.
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
Visibium search and alert platform presentationVisibium
A presentation of Visibium, the near real-time search and alert platform that monitors an user-defined slice of the Web 2.0. Its applications for marketing and communication agencies; political campaigns and election candidates; User Generated Content (UGC) moderation services.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
The web is the platform. How to set up a web browser for studentsSXSWedu
My slide deck from my presentation to the Canadian Association of Independent Schools Best Practices conference in April, 2010.
This Keynote was made and presented on the iPad. All images except for the screen shots of the web browser tool bars were made using Adobe Ideas for the iPad. The original presentation did not have the text slides--I've added those in place of my voice over.
Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425
Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Skype Malaysia - Malaysian audience insights (August 2013)Catcha Digital
Skype is a global communication platform spanning over 73 countries. This deck takes a close up look at the Skype audience using Skype as a communication platform within Malaysia. For more information regarding Skype in Malaysia please contact Catcha Digital at media@catchadigital.com
Andreas Schleicher presents important data that should be considered for the Future of Education looking at digitalisation, labour markets and changes in the work force, inclusion, the need for creativity and other social and emotional skills and the importance of teachers in building the Future of Education.
Find out more about the OECD work in Education at https://www.oecd.org/education/
Dream jobs? - Teenagers' career aspirations and the future of workEduSkills OECD
Every day, teenagers make important decisions that are relevant to their future. The time and energy they dedicate to learning and the fields of study where they place their greatest efforts profoundly shape the opportunities they will have throughout their lives. A key source of motivation for students to study hard is to realise their dreams for work and life. Those dreams and aspirations, in turn, do not just depend on students’ talents, but they can be hugely influenced by the personal background of students and their families as well as by the depth and breadth of their knowledge about the world of work. In a nutshell, students cannot be what they cannot see. With young people staying in education longer than ever and the labour market automating with unprecedented speed, students need help to make sense of the world of work. In 2018, the OECD Programme for International Student Assessment (PISA), the world’s largest dataset on young people’s educational experiences, collected firstof- its kind data on this, making it possible to explore how much the career dreams of young people have changed over the past 20 years, how closely they are related to actual labour demand, and how closely aspirations are shaped by social background and gender.
Students, Computers and Learning: Making the Connection (Andreas Schleiche...EduSkills OECD
Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences. Based on results from PISA 2012, the report discusses differences in access to and use of ICT – what are collectively known as the “digital divide” – that are related to students’ socio-economic status, gender, geographic location, and the school a child attends. The report highlights the importance of bolstering students’ ability to navigate through digital texts. It also examines the relationship among computer access in schools, computer use in classrooms, and performance in the PISA assessment. As the report makes clear, all students first need to be equipped with basic literacy and numeracy skills so that they can participate fully in the hyper-connected, digitised societies of the 21st century.
This presentation guided the 'class of masters' that attended my session at the IFC 2015 in the Netherlands. It includes a series of case studies, some ideas and a few tools on the topic.
emedia conducted a marketing spend intention survey in February 2015. As we approach the end of the year it would be interesting to see whether the intention to spend mirrored actual spending during the year.
SmashFly Transform: Why Metrics & Measurement Are Key to Building an Employer...SmashFly Technologies
John Qudeen, VP of Global Recruiting at Thomson Reuters, blew everyone away at SmashFly Transform with the maturity of his team's recruitment marketing metrics. John walks through how he segments and analyzes key data to make better decisions about spending and employer branding.
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
Dr. Maria Minniti of SMU Cox School of Business presentation of January 30, 2012 on entrepreneurs, growth and cities. For the Series "D" panel on "Prospects for Cities."
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
What does Zero Based Budgeting mean for agencies?Ged Carroll
So your client has introduced Zero Based Budgeting what does that mean for your agency. More thinking on http://renaissancechambara.jp/2016/02/14/what-does-zero-based-budgeting-mean-for-agencies/
Presentation I put together back in October 2010 to spur discussion around social media trends. I've taken out some bullet points, but otherwise its as written
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. In this presentation
• Background / Methodology
• Goals
• Relative authority
• Geographic identity
• Geographic distribution
• Low authority quartile: by
country
• High authority quartile
• What does it mean?
• What’s next?
3. Background / Methodology
• Mobile World Congress is a
culture-neutral event of global
significance which makes it of
interest to study
• Looking at the audience
allows a benchmark to be set
when looking at mobile device
brand social mentions later on
• Focus on Twitter – most
accessible data source
• 4,006 mentions found on
night of Sunday February 21,
2015
• Sorted by proprietary tool
‘authority’ algorithm (0-10).
Factors considered
• Following
• Propagation
• Influence of audience
4. Relative authority v. mentions of sample
0
5
10
15
20
25
0 1 2 3 4 5 6 7 8 9 10
% distribution of mentions
% distribution of mentions
6. % mentions by country (geographic distribution)
UAE Argentina Austria Australia Finland Bangladesh Belgium Bulgaria Bahrain Bolivia Brazil Belarus
Canada Switzerland Ivory Coast Chile Cameroon China Columbia Costa Rica Cuba Czech Republic Germany Denmark
Dominican Republic Algeria Ecuador Estonia Egypt Spain France UK Georgia Ghana Guadalupe Greece
Guatemala Hong Kong Honduras Haiti Hungary Indonesia Ireland Israel India Iraq Iran Italy
Jamaica Jordan Japan Kenya St Kitts South Korea Kuwait Kazakstan Lebanon St Lucia Luxembourg Morocco
Montenegro Madagascar Mongolia Martinique Malta Maldives Mexico Malaysia Mozambique Nigeria Holland Norway
Nepal Oman Panama Peru Phillippines Pakistan Poland Puerto Rico Portugal Qatar South Africa Yemen
Vietnam Venezuela Uruguay US Ukraine Uganda Taiwan Trinidad Turkey Tunisia Thailand Senegal
El Salvador Slovakia Singapore Sweden Saudi Arabia Russia Serbia Romania
8. % Mentions by country (lowest 25% of influence)
UAE Argentina Austria Australia Bangladesh Belgium Brazil Canada Switzerland
Chile Columbia Costa Rica Czech Republic Germany Estonia Egypt Spain Finland
France UK Greece Honduras Indonesia Ireland Israel India Iraq
Iran Italy Jamaica Japan Kenya St Kitts Korea lebanon St Lucia
Morocco Montanegro Madagascar Martinique Malta Maritius Maldives Mexico Malaysia
Nigeria Holland Norway Nepal Panama Peru Phillippines Pakistan Poland
Puerto Rico Portugal Romania Serbia Russia Saudi Arabia Sweden Singapore Slovakia
El Salvador Thailand Turkey Trinidad Taiwan Ukraine US Uraguay Venezuela
Vietnam Yemen South Africa
9. Top 10 markets by mentions
-60
-40
-20
0
20
40
60
80
100
120
US Spain India Indonesia France UK Germany Venezuela Italy Mexico
% difference from overall mentions for lower quartile mentions (less is better)
% difference
10. What does it mean?
• The UK, France, Germany
and Spain have
disproportionately higher
levels of low mentions
• Social discussions from these
countries are likely to be less
effective at driving buzz and
engagement (excepting the UK)
• India’s disproportionately low
score is interesting
• Historically India has been seen
as a source of low authority and
spam content for SEO, but
these factors don’t seem to
have affected the posts
12. % Mentions by country (highest 25% of influence)
UAE Argentina Australia Bangladesh Bolvia Brazil Belarus
Canada Switzerland Chile China Columbia Czech Republic Germany
Dominican Republic Ecuador Egypt Spain France Finland UK
Hong Kong Indonesia Israel India Italy Jordan Japan
Kenya South Korea Kuwait Kazakstan Oman Peru Nigeria
Malaysia Mexico Panama Saudi Arabia Thailand Turkey Pakistan
Portugal Puerto Rico Romania Russia Singapore Poland South Africa
Venezuela US Taiwan Ukraine
13. Top 10 markets by mentions
-100
-80
-60
-40
-20
0
20
40
US Spain India Indonesia France UK Germany Venezuela Italy Mexico
% difference from overall mentions for upper quartile mentions (more is better)
% difference
14. What does it all mean?
What becomes apparent from
the data is that influence
across countries is massively
disparate
Number of mentions should
only be the start of country
teams evaluating local
mentions
The UK, Italy and US seem to
make the most sense for MWC
related influence programmes
based on their relative
influence in comparison to
other countries.
15. About me
Amazon author page: amzn.to/1SeO5Il
LinkedIn page: linkedin.com/in/gedcarroll
About: renaissancechambara.jp/about
Blog: renaissancechambara.jp
Email address found here: scr.im/renaissance
Twitter account: @r_c
Sina Weibo: renaissancechambara
WeChat