a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Consumers are in charge, and brands are in charge of ensuring they remain front and center along the consumer journey. To do that, they must understand the touchpoints that matter, enhance the targeting triple play, and ensure that the process is working properly. This requires understanding and quantifying consumer behavior. Thankfully, consumers in charge also means that consumers reveal a great deal—if you know where to look and don’t shy away from big data. This presentation looks across industries to reveal key tenets for how to make marketing remarkable.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Consumers are in charge, and brands are in charge of ensuring they remain front and center along the consumer journey. To do that, they must understand the touchpoints that matter, enhance the targeting triple play, and ensure that the process is working properly. This requires understanding and quantifying consumer behavior. Thankfully, consumers in charge also means that consumers reveal a great deal—if you know where to look and don’t shy away from big data. This presentation looks across industries to reveal key tenets for how to make marketing remarkable.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
Dean Roper
Director of Publications, WAN-IFRA
dean.roper@wan-ifra.org
CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
Dean Roper
Director of Publications, WAN-IFRA
dean.roper@wan-ifra.org
CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
Visibium search and alert platform presentationVisibium
A presentation of Visibium, the near real-time search and alert platform that monitors an user-defined slice of the Web 2.0. Its applications for marketing and communication agencies; political campaigns and election candidates; User Generated Content (UGC) moderation services.
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
The web is the platform. How to set up a web browser for studentsSXSWedu
My slide deck from my presentation to the Canadian Association of Independent Schools Best Practices conference in April, 2010.
This Keynote was made and presented on the iPad. All images except for the screen shots of the web browser tool bars were made using Adobe Ideas for the iPad. The original presentation did not have the text slides--I've added those in place of my voice over.
Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425
Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017Vincent Peyrègne
In its 2017 World Press Trends study, WAN-IFRA estimates that 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016. Global digital circulation revenues grew by 28 percent from 2015 to 2016. Despite that, total global newspaper revenues fell 2.1 percent in 2016 from a year earlier, as advertising revenues continue to decline in most markets, although there are notable exceptions in Asia, Africa and Latin America.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...Digital Megaphone
Nick Kinports, EVP Strategy at Notice will share 5 incredible trend charts that show how the media landscape and user behaviors have completely shifted in the last 8 months, critical information for any healthcare marketer. Next, he’ll share specifics about how to connect to this audience behavior effectively and efficiently via mobile video and revolutionary tech like 360 video, and new mobile ad units illustrated by case studies from their work
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
7 predictions about the future of mediaJuan Candela
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected.
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
What does Zero Based Budgeting mean for agencies?Ged Carroll
So your client has introduced Zero Based Budgeting what does that mean for your agency. More thinking on http://renaissancechambara.jp/2016/02/14/what-does-zero-based-budgeting-mean-for-agencies/
Presentation I put together back in October 2010 to spur discussion around social media trends. I've taken out some bullet points, but otherwise its as written
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. About presentation
Over time, I have had to compile data and visualise it based on
desk and primary research. I thought that these slides may be of
use to other people so have compiled them here. As I have time I
will update them with data. Each diagram has an accompanying
slide with an explanation where appropriate.
5. Communications services adoption
Going through publicly declared data, I pulled together adoption
data across email providers and OTT messaging platforms.
Key watch outs on the data is that it’s largely self-declared and
active users is broad church. Usage data is also very important -
what does active really mean?
Regardless one can see that mobile devices became an
accelerant of adoption for newer services.
6. Platform numbers snapshot March 2016
(MAUs except*)
0 200 400 600 800 1000 1200 1400 1600 1800
4Chan
Airbnb
Facebook
Flickr
Google+
Instagram
LinkedIn
MySpace
Periscope
Pinterest
Reddit*
SnapChat
Twitter
WeChat
Sina Weibo
WhatsApp
YouTube*
Millions of Users
Millions of Users
Based on data collated by
Brandwatch
8. Optimium number of advertising channels
• Careful channel selection
• Datapoint is contrary to the
trend towards complex
programmatic based
advertising mixes
0
10
20
30
40
50
60
70
80
1 channel 2 channels 3 channels 4 channels 5 channels
Average effectiveness success rate
(IPA 2012)
Average effectiveness success rate
9. Audience time spent v. advertising spend
share
0
5
10
15
20
25
30
35
40
45
50
Television Out of Home (OOH) Radio Internet National newspaper Regional newspaper Magazines
% media time share % advertising spend share
Guardian Publishing Trends 2016 drawing on: AA, Barb, Rajar, ComScore, NRS,
10. Advertising spend trends
0
5
10
15
20
25
30
35
40
45
50
2014 2015 2016 2017 2018 2019 2020
Share of US advertising spend
TV Digital Print
Radio Out-of-home Directories
0
2
4
6
8
10
12
14
16
18
20
2014 2015 2016 2017 2018 2019 2020
Share of US advertising spend for
print categories
Pinrt (overall)
Newspapers (print only)
Magazines (print editions only)
Directories (print only)
eMarketer.com March, 2016
11. Advertising spend trends
0
5
10
15
20
25
30
35
40
45
50
2014 2015 2016 2017 2018 2019 2020
Share of US advertising spend for
digital channels
Digital Mobile
0
5
10
15
20
25
30
35
40
45
2014 2015 2016 2017 2018 2019 2020
Share of US advertising spend for
broadcast categories
Television Radio (excluding catch-up and digital
eMarketer.com March, 2016
12. YouTube subcribers don’t often make for
regular viewers
0 10 20 30 40 50 60 70 80 90
GoPro
Home Depot
Chevrolet
Toyota USA
Adidas Football
Nike Football
Dove
Chanel
Burberry
Delta Airlines
Virgin America
Oreo
Chipotle
Xbox
Budweiser
Starbucks
Kentucky Fried Chicken (KFC)
Mastercard
Visa
Lego
Average views / Subcribers x 100(%)
Forrester Research
14. Social media engagement and television
Social engagement drivers (%)
TV advertising
Social platform advertising
Combined TV and social platform advertising
All other advertising
Social engagement drivers (%) minus
other advertising
Social platform advertising
TV advertising
Combined TV and social platform advertising
Turner & 4C: Television Advertising is a Key Driver of Social Media Engagement for Brands
15. Social media engagement and television
TV advertising impressions (%)
Premium content (sports, live and original) Non-premium content
% TV advertising impact on social
brand engagement
Premium content Non-premium content
Turner & 4C: Television Advertising is a Key Driver of Social Media Engagement for Brands
16. Engagement to impressions index
0 50 100 150 200 250
Premium content
Non-premium content
Engagement to impressions index
Engagement to impressions index
0 100 200 300 400
Original content
Sports
Live
Expressions to Impressions Index for
premium TV content types
Expressions to Impressions Index for premium TV content types
Turner & 4C: Television Advertising is a Key Driver of Social Media Engagement for Brands
17. Engagement to cost index
0 50 100 150 200
Premium content
Non-premium content
Engagement to cost index
Engagement to cost index
0 50 100 150 200 250 300
Original content
Sports
Live
Reaility
Expressions to Impressions Index for
premium content types
Expressions to Impressions Index
Turner & 4C: Television Advertising is a Key Driver of Social Media Engagement for Brands
19. Attitudes to ad-targeting by generation
0 10 20 30 40
It's about time advertisers
recognised that my generation
shops too
I am more likely to click on an
advertisement aimed specifically at
my generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Millenial respondents (%)
Millenial respondents (%)
0 5 10 15 20 25 30 35
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
I am more likely to click on an
advert aimed specifically at my
generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Boomer respondents (%)
Boomer respondents (%)
Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
20. Attitudes to ad-targeting by generation
0 10 20 30 40
It's about time advertisers
recognised that my generation
shops too
I am more likely to click on an
advertisement aimed specifically at
my generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Generation-X respondents (%)
Generation-X respondents (%)
0 10 20 30 40 50
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
I am more likely to click on an
advert aimed specifically at my
generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Generation-X parents respondents (%)
Generation-X parents respondents (%)
Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
22. Page load times
0
5
10
15
20
25
30
35
40
45
Load time in seconds
Editoral content Advertising content
Guardian Publishing Trends 2016 drawing on analysis by comScore, Pew Research Center & New York Times
23. Internet users worldwide who have
blocked an advert
0
5
10
15
20
25
30
35
40
Q1 2015 Q2 2015 Q3 2015 Q4 2015
Respondents aged 16-64, in the past month on their main computer
(GlobalWebIndex Blog January 22 2016)
% respondents
24. Share of time spent viewing video
content in selected countries using ad
blockers
0 10 20 30 40 50 60 70
Germany
Canada
UK
France
US
Russia
% of total time spent viewing desktop video content via JW Player (Q2, 2015)
% of total time spent viewing desktop video content
Secret Media & JW Player “Adblock & the Global Video Market September 14, 2015
26. Share of content category time spent by
platform
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
comScore Media Metrix Multi-Platform US December, 2015
Desktop Mobile
27. Growth in Digital Media Time Spent in
Minutes (MM)
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
Dec 2013 Dec 2014 Dec 2015
comScore Media Metrix Multi-Platform & Mobile Metrix US Dec 2015 vs. Dec 2014 vs. Dec 2013
Desktop Smartphone Tablet
28. Generation X mobile engagement
0
20
40
60
80
100
120
140
160
7am-10am
11am-2pm
3pm-6pm7pm-10pm
11pm-6am
Generation X time of day usage by category indexed vs. general population
News & Magazines Health & Fitness Lifestyle & Shopping Music, media & entertainment Games Messaging & Social Sports Utilities & Productivity
Flurry by Yahoo! Analytics
(mapped devices only. May
2015
30. China penetration of social media
platforms
0 10 20 30 40 50 60
2014
2015
% of Chinese internet users
% of Chinese internet users
0
10
20
30
40
50
60
70
80
16-25 26-35 36-45 46-55 >55
% of Chinese internet users by age
2014 2015
Source: China Internet Watch
Data from Gartner http://electroiq.com/blog/2016/02/gartner-says-worldwide-wearable-devices-sales-to-grow-18-4-percent-in-2016/
http://www.worldbank.org/en/publication/global-economic-prospects/summary-table
Retail sales data, where possible I have tried to exclude petrol station sales and remove fuel price volatility – which is a measure of external circumstances rather than economic health.