The document discusses the history and future of Nokia after being sold by Microsoft in 2016. It was sold to a Chinese/Finnish consortium. While Nokia still has some brand recognition, the smartphone market is saturated with declining growth and prices. Nokia will have to compete with many Chinese brands in emerging markets with lower margins. To succeed, it may need to focus on manufacturing innovations or new business models like services to increase profits.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
This report provides a snapshot of the global
digital landscape, using audience sizes,
demographics and behaviours across all digital
platforms (desktop, smartphone and tablet) to
identify universal trends and unique
characteristics of international markets
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
India Tablets Market Report - By Convergence CatalystJayanth Kolla
The report looks at global trends, applications and use cases for tablets, the current state of market, challenges and the outlook for the Indian tablet market supported by key insights, data points and analysis. It also highlights the potential and opportunity in India which could serve as a strategic tool for category players.
This report is available for free download at our website - www (dot) convergencecatalyst (dot) com
The U.S. Smartphone Market is growing 60%, the Smartphone industry is recreating itself, ther are new key players.
On the post Apple iPhone 4 era, new challenges have been faced to launch Smartphones impacfully. The way that Apple has done has raised the bar.
To be a serious competitor it is necessary to consider more factors when putting together a Smartphone marketing strategy.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
This report provides a snapshot of the global
digital landscape, using audience sizes,
demographics and behaviours across all digital
platforms (desktop, smartphone and tablet) to
identify universal trends and unique
characteristics of international markets
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
India Tablets Market Report - By Convergence CatalystJayanth Kolla
The report looks at global trends, applications and use cases for tablets, the current state of market, challenges and the outlook for the Indian tablet market supported by key insights, data points and analysis. It also highlights the potential and opportunity in India which could serve as a strategic tool for category players.
This report is available for free download at our website - www (dot) convergencecatalyst (dot) com
The U.S. Smartphone Market is growing 60%, the Smartphone industry is recreating itself, ther are new key players.
On the post Apple iPhone 4 era, new challenges have been faced to launch Smartphones impacfully. The way that Apple has done has raised the bar.
To be a serious competitor it is necessary to consider more factors when putting together a Smartphone marketing strategy.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
Analysis of the online furore faced by Virgin Atlantic over passenger racism allegations. More analysis on my post: http://renaissancechambara.jp/2016/03/20/vs250-inside-virgin-atlantics-online-racism-crisis/
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
Visibium search and alert platform presentationVisibium
A presentation of Visibium, the near real-time search and alert platform that monitors an user-defined slice of the Web 2.0. Its applications for marketing and communication agencies; political campaigns and election candidates; User Generated Content (UGC) moderation services.
The web is the platform. How to set up a web browser for studentsSXSWedu
My slide deck from my presentation to the Canadian Association of Independent Schools Best Practices conference in April, 2010.
This Keynote was made and presented on the iPad. All images except for the screen shots of the web browser tool bars were made using Adobe Ideas for the iPad. The original presentation did not have the text slides--I've added those in place of my voice over.
Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425
Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputsGreenwich Consulting
After another exciting year at Mobile World Congress 2013, which took place in Barcelona from February 25th to 28th, Greenwich Consulting share with you the main announcements that were made, and to put it in perspective with the major trends in the mobile industry.
Highlights of the paper include:
- Aggressive competition from Chinese handset vendors who could capture 1/3 of the global smartphones shipment volume by 2016
- The battle of mobile OS continues: the emerging market is identified as significant growth driver for handset manufacturers, with the goal to introduce low-cost Smartphones priced under 100$. In order to reach this psychological entry price point, they are looking at some ways to reduce costs, particularly on OS license fees. In this context, adopting alternative OS like Firefox mobile could represent an interesting opportunity vs. Android
- The new Samsung-VISA partnership in Digital-Payments, which is opposed to mobile operators’ SIM-centric NFC strategies and is another sign of the Korean manufacturer’s strategy to tackle Apple’s supremacy, especially in services innovation
- The come-back of Small cells: beyond LTE migration, telecom equipment vendors are being optimistic and plan to increase network infrastructure investments for very dense areas in mature countries, with the goal of increasing both coverage and capacity. Yet we don’t expect a general roll-out of this kind of technology, given the required additional investments and subsequent operational issues (Backhauling is a prerequisite for massive metro cell roll-out, and global maintenance costs can be prohibitive due to the large number of installations)
We hope you'll have a great reading and feel free to contact us with any comments or questions.
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docxhenrymartin15260
Nokia- Microsoft alliance in the smartphone industry
CASE StuDy
The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)
The Nokia-Microsoft strategic alliance was announced in early 2011 to cooperate in the de- velopment of smartphones. The Wall Street Journal wrote: “Nokia calls Microsoft for help.”1 The Financial Times observed: “Elop jumps into the arms of former boss.”2 The alliance was specifically initiated by Stephen Elop, an ex-Microsoft executive who had worked with Steve Ballmer, CEO of Microsoft. No wonder Nokia hired Elop to become its CEO in 2010. This was a calculated move by Nokia to grow in an industry that carried good prospects for the future. In addition, Elop’s expertise was in the software sector, where Nokia wanted to venture into the future. Both companies needed a partner to expand in an industry that was in a growth mode. Besides this, Nokia was particularly vulnerable because of its losing market share and because Apple’s iPhone was growing in the U.S. and global markets. Microsoft was interested in Nokia because of its long-term interest regarding introducing Windows phone technology/software. Since Nokia continued to be a global player in the cell phone industry, it made sense to create a corporate tie-up that aimed at global expansion for both companies. Success of Apple’s iPhone was another factor in seeking a long-term alliance in a market that has grown multifold in the global mobile phone market.
In 2012, Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market capitalization of $19 billion. Microsoft, on the other hand, was the largest software maker in the world and generated revenues of $69 bil- lion. The company carried a healthy market capitalization in 2011 that stood at $266 billion.3 By being a cash-rich company, Microsoft was able to inject a sizable amount of money in the alliance. As of February 2012, a closer look at the alliance reveals that both companies’ plans worked well. Nokia has released a new series of mobile devices, called Lumina, with Microsoft’s Windows technology. At the same time, Nokia continues to lose market share in the global mobile industry because of its aging technology (“Symbian”). Google’s Android is a clear winner because of high demand, followed by Apple’s iPhone. Google has done well since its acquisition of Motorola’s Mobility.4 Value Line in 2012 wrote: “Nokia’s operating results continue to deteriorate; the transition of the smartphone is under way; over time, Windows Phone will be the software driving Nokia’s upscale handsets.”5 Although Nokia was always the market leader in mobile technology, its anemic strategies in the global market indicate that the company is losing steam in the mobile phone industry. The situation is the same with Research in Motion’s Blackberry, which continues to lose market share in global markets. Just a few years ago, Blackberry was the main play.
Stone Tan China Cellphone Manufacturing ReportJames Wemyss
China's mobile phone market is experiencing negative growth. With several mobile phone manufacturing head brands occupying the majority of market share, the pattern of domestic smartphone brands in the Chinese market has basically taken shape. From January to December 2018, the domestic mobile phone market shipped 408.5 million units, down 11% year-on-year. Going forward, IDC expects 2019 to have flat growth, with positive growth from 2020 to 2022, due to the rollout of China’s 5G network.
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
Back in September 2014 I looked at how the scandal was unfolding as a case study to show how we would use our social listening tools to colleagues and why the news wasn't jumping into western media. It was just an exercise of interest
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
Digging through Huawei annual reports and press releases to understand how Huawei's consumer business performed in relation to the wider group
http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
What does Zero Based Budgeting mean for agencies?Ged Carroll
So your client has introduced Zero Based Budgeting what does that mean for your agency. More thinking on http://renaissancechambara.jp/2016/02/14/what-does-zero-based-budgeting-mean-for-agencies/
Presentation I put together back in October 2010 to spur discussion around social media trends. I've taken out some bullet points, but otherwise its as written
2. The New Nokia
February 9, 2011 – Stephen Elop’s burning platform memo goes
public. Nokia’s smartphone steps off a cliff. Carrier relationships are
burned as they were committed to Maemo operating system to
replace Symbian. Windows is used instead, built-in Skype alienates
carrier relationships. A brief flirtation with Android showed up the
poor sales performance of its Windows handsets. Rounds of cuts
and market share losses forced Nokia to sell its handset business
to Microsoft.
May 19, 2016 – Nokia feature phones and smartphone business is
sold to a combined Chinese / Finnish business consortium. The
market is now very different. What chance do they have?
3. Why Microsoft got rid of ‘Nokia’
0
2
4
6
8
10
12
14
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Microsoft OS % of smartphone market
Microsoft OS % of smartphone market
Data: TomiAhonen Consulting (May 2016)
5. Nokia brand
Using Google as a proxy
• Decline in brand interest over
past 12 months within mobile
phone category 37%
• Nokia still has comparable
brand equity to the likes of
Motorola and BlackBerry
• It’s level of brand equity looks
competitive with value-oriented
Chinese brands
• It would be difficult to move
Nokia into the premium
Android sector without
significant brand investment
• Which would negate the primary
reason for purchase
11. The new Nokia will be forged a brutal
crucible
• Saturation and lengthening
replacement times in
developed markets
• Steep decline in growth of
smartphones
• Move towards customers who
can require lower price points
• On top of hyper-competition
driving razor thin margins and
little chance of differentiation in
the Android eco-system
• At first glance, the New Nokia
has little different to offer
13. Global mobile device units – moving from
growth to mature market status
0
200
400
600
800
1000
1200
1400
1600
2010 2011 2012 2013 2014 2015 2016
Sales units (millions)
units (millions) tablets units (millions) smartphones
Data: GfK/CTA Digital World via Consumer Technology Association ‘Technology World Tour’ by Steve Koenig January 2016
14. Global mobile device units – declining
growth
-50
0
50
100
150
200
250
300
2011 2012 2013 2014 2015 2016
Sales units (YoY % change)
units (YoY % change) tablets units (YoY % change) smartphones
Data: GfK/CTA Digital World via Consumer Technology Association ‘Technology World Tour’ by Steve Koenig January 2016
15. Global smartphone units by geography – lower
margins available in emerging markets
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014 2015 2016
Sales units (YoY % change)
Developed market (% units) Emerging markets (% units)
Data: GfK/CTA Digital World via Consumer Technology Association ‘Technology World Tour’ by Steve Koenig January 2016
16. Global mobile device ASP (USD) – steady
decline in progress
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013 2014 2015 2016
Average selling price
Tablet USD Smartphone USD
Data: GfK/CTA Digital World via Consumer Technology Association ‘Technology World Tour’ by Steve Koenig January 2016
17. Global technology sales (revenue) geographic
split – markets where the Nokia name still has
brand equity
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014 2015 2016
Revenue USD (% split)
Developed markets Developing markets
Data: GfK/CTA Digital World via Consumer Technology Association ‘Technology World Tour’ by Steve Koenig January 2016
18. The best days of smartphone growth are
over
-20
0
20
40
60
80
100
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Smartphone and tablet % growth
Smartphones Tablets
19. Smartphone market opportunity
The smartphone eco-system is showing declines in handset price, profit
margins and hyper-competition from Chinese brands. Market pressures have
already driven some component manufacturers to the wall. Looking at the PC
industry as an analogue, the next stage of innovation will be around process
innovation – increasing profits by making phones more cost effective to
manufacture. In the case of the PC it was globalisation, moving manufacturing
to the Far East. For smartphones there are three opportunities:
• Automate more of the manufacturing – slim phones are hand-assembled
• Cut the channel out to deliver more of the profits to the manufacturer
• Change the business model to the ‘Gillette model’ – sell ancillary services for
margin to the user, or sell audiences to companies through advertising
20. About me
Amazon author page: amzn.to/1SeO5Il
LinkedIn page: linkedin.com/in/gedcarroll
About: renaissancechambara.jp/about
Blog: renaissancechambara.jp
Email address found here: scr.im/renaissance
Twitter account: @r_c
Sina Weibo: renaissancechambara
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