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Hospital presentation


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This is was a presentation that I gave to the Creative Capital group at The Hospital on May 12, 2008. Its much more personal than my usual presentations.

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Hospital presentation

  1. 1. Web 2.0 and I Ged Carroll
  2. 2. This is my blog; there are many others like it, but this one is mine
  3. 3. Tinkering runs in the family
  4. 4. Here is my identity
  5. 5. These people pay me and I keep going back
  6. 6. Every day, to earn my daily bread I go to the market where lies are bought. Hopefully, I take up my place among the sellers. - Bertolt Brecht
  7. 7. WHAT IS PR? "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.” - Edward Burnays "Public Relations is a set of management, supervisory, and technical functions that foster an organisation's ability to listen strategically to, appreciate, and respond to those persons whose mutually beneficial relationships with the organisation are necessary if it is to achieve its missions and values." - Robert L. Heath, Encyclopedia of Public Relations “ Public relations is about reputation - the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” - CIPR What Is PR?
  8. 8. WHAT IS PR? PART 2.0 PR in practice “ Public relations takes many forms in different organisations and comes under many titles, including public information, investor relations, public affairs, corporate communication, marketing or customer relations. Number 26 (out of 95 theses): “Public Relations does not relate to the public. Companies are deeply afraid of their markets.” - Cluetrain Manifesto “ To add to all the confusion, not all of these titles always relate accurately to public relations, but all of them cover at least part of what public relations is. At its best, public relations not only tells an organisation's story to its publics, it also helps to shape the organisation and the way it works. Through research, feedback communication and evaluation, the practitioner needs to find out the concerns and expectations of a company's publics and explain them to its management.” - CIPR
  9. 11. The United Nations: Stand Up Against Poverty <ul><li>RESULTS </li></ul><ul><li>Within 20 days WE… </li></ul><ul><li>  </li></ul><ul><li>Targeted more than 343 influentials via three </li></ul><ul><li>digital press releases </li></ul><ul><li>Incorporated aggressive SEO that increased impressions and clicks by 20 percent </li></ul><ul><li>Conducted blogger outreach that resulted in at least 338 blog posts </li></ul><ul><li>Executed a Twitter viral campaign that created 25,000 followers </li></ul><ul><li>Contacted 290, 400 people via LinkedIn </li></ul><ul><li>Garnered more than 9, 500 views on YouTube and UStream.TV </li></ul>NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's &quot;Stand Up and Speak Out&quot; event on October 16-17, 2007. The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifying audiences across the world via their individual Internet engagement points. Given the variety of mediums and 30-day timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed.
  10. 12. Thank you very much and good night – Elvis Presley