This document provides a checklist for ensuring an effective online presence across websites, email, and social media. It discusses the history of digital communication and engagement over time. Key areas covered in the checklist include basic website properties, considerations for major digital channels like Facebook and Twitter, and metrics to track visitor numbers and engagement across online platforms.

1. A Nuts & Bolts Checklist for
Your Web Site, Email, and
Social Media
Karen Graham

2. Who is this for?
Development Communications Nerds
Some rights reserved by San Sharma

3. Topics
 A little history
 Important, basic properties of an effective online
presence
 Key considerations for the major digital channels
 Checklist tool
 Sad puppy warning

4. If the web stood still…
ASPCA circa 2005.
What do you
notice?
taken from
Internet Archive

6. Communication through the ages

7. Distributed Engagement

8. Information Silos!

9. For Capturing Engagement
Constituent
Relationship
Management

10. For Staying Organized

11. Branding
 Logo, Avatar, Color  Imagery, Tone
Palette, Font
Brandraising
by Sarah Durham
Nonprofitorgs.wordpress.com

13. Declare Purpose
Images
Donor Friendly
Fresh Content
Engagement

14. Title
Keywords
Description

15. Branded
Images
Ask
Answers
Straightforward

16. Safety First
Good  Bad 
Questionable 
• Iframes and lightboxes

17. Handle
Avatar
URL
Bio
Background
Recent Images

18. Profile Image
Cover Image
Photos
Favorites & Pages
Basic Info
Likes &
Interactions

19. Avatar
Images
About
Content

20. Avatar
Description
Web & Twitter
Boards!
Images

21. Subject
From
Masthead
Links
Readable
White Space

22. Subject
From
Masthead
Links
Readable
Whitespace

23. How Many…
 Visitors are there to my Google Analytics
web site?
 Times do my pages show Webmaster Tools
up in search?
 Prefer one page layout to
Page Optimizer
another?
 People see my Facebook
posts? Facebook Insights
 People click on my
Tweets? Twitter Analytics

24. Presenter Information
Karen Graham, thedatabank
Keep in
thedatabank.com/blog touch.
@karentgraham, @thedatabank
/thedatabank
karen@thedatabank.com

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