This document provides tips on search engine optimization (SEO) and building backlinks. It recommends analyzing your own and competitors' backlink profiles to check for problematic links. It suggests always connecting with others by searching online, using social media to find connections, emailing, sponsoring events, creating shareable content, leaving links everywhere, and leveraging business relationships to build good backlinks over time. The document stresses the importance of website speed, noting that 73% of mobile users encounter slow sites, and 40% abandon sites that take over 3 seconds to load. It advises fixing slow sites.