The document discusses various types of links and how they can help or hurt a website's search engine ranking. It summarizes Google's changing stance on directory links and provides tips on how to get other sites to link to your content through virtual networking, offering incentives, and submitting to editorial sites. The document also discusses how to identify paid links and encourages reporting them to help level the playing field for affiliates.

2. Oh my god; another presentation about link building. What? From a white hat guy too?

5. Types of Links

7. Oh Google, what are you doing now?

12. He’s going to talk about paid links!

14. Spotting Paid Links

15. Yahoo Pipes – Link Watch

16. Making your own Link

17. Should it work?

18. Articles and PRs

19. Submission to editorially controlled sites

21. Can you make other people link to you?

23. Offer soft incentives

24. Become hated (virtual networking)

26. Give your URL to the linkers