Content Marketing Strategies to Boost Your Search Engine Rankings
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Navneet Kaushal, CEO of India's largest SEO company, Page Traffic says, "Content is king!". He shares strategies for an effective SEO campaign.
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Content Marketing Strategies to Boost Your Search Engine Rankings
- 1. Navneet Kaushal CEO PageTraffic
- 2. Search Often Brings the Most Highly Qualified Traffic
- 3. 3
- 4. State of Search- India Indian Search Engine Market Share Others 1% Google 97% Yahoo 1% Bing 1% Source: Netmarketshare and business-standard.com
- 5. What all has changed?
- 6. Google - More Information
- 7. Google - More Transparent
- 8. Google - More Visual
- 9. Bing - More Visual
- 10. Search Queries – More Self- Referential
- 11. Search Queries – Longer, More Descriptive
- 12. Search Queries – More Time Sensitive
- 13. Search Queries – More Crowd Conscious
- 14. AROUND 15% OF THE SEARCH QUERIES ARE NEW
- 15. Google Algorithm is Constantly Changing www.pagetraffic.com • Hummingbird • Google Panda: 28+ updates • Google Penguin: 6 updates • Exact-Match Domain (EMD) Update • Page Layout: 2 updates • 7-Result SERPs • Link Warnings • Knowledge Graph • Venice • Other Monthly Updates: 390
- 16. Audience Search Habits are Changing
- 17. Audience Search Habits are Changing
- 18. @iacquire The Old Consumer Decision Journey Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898. via Wikipedia
- 19. The New Consumer Decision Journey via Google ZMOT 2012 @
- 23. Content Marketing in SEO
- 24. Content Marketing in SEO
- 28. Content Marketing– the Shift
- 29. Shift in Balance is happening
- 30. Link Building On-Page Basics In 2008, SEO Was This
- 31. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING In 2014, SEO is This
- 40. Understanding the Customer Journey The customer shopping journey can classified into sequential stages. Awareness Consideration Intent Due Diligence Decision Not common, mostly occurs with high ticket items http://gweb-think-tools.appspot.com/customer-journey-to-purchase/
- 42. LINK BUILDING IS NOT DEAD.
- 43. Forget keywords as anchor texts
- 44. Build Links WITH Your Content to Win.
- 54. Build Content With High Search Link Intent KEYWORD “FACTS” KEYWORD “INFORMATION” KEYWORD “DATA”
- 55. Learn the art of storytelling Copyright © www.pagetraffic.in
- 58. Use Different Media Formats
- 63. Promote
- 68. Measure
- 71. Who’s owns marketing content? Traditionally.. SEO Online Social Media Email Product Editorial Direct Offline PR Editorial Marketing
- 72. More cohesive organisation of departments Direct Who’s owns marketing content? SEO Marketing Social Media Editorial Email Product PR
- 73. THANK YOU! Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in
Editor's Notes
- After an FTC ruling told the major search engines that they had to be more visible about what is an ad and what isn’t, Google has been quietly testing the impact of these changes.
- Google testing large banner ads on brand terms. What this tells us is that Google seems to be more open than ever to testing everything and anything that will debatably improve the user experience.
- It’s now common for searchers to type out entire questions, with the expectation that search engines will understand their intent and deliver a relevant result. Takeaway: be open to producing content with titles you might find on a forum, Q&A website, or Frequently Asked Questions page, even if they’re phrased in 1st person and sound less creative/more practical. http://reefdigital.com.au/blog/seo/4-shifts-in-online-searcher-behaviour-that-most-seos-missed/
- Fueled by the sheer amount of content production today, searchers can be very explicit about what they want, what the product looks like, how much the service costs, and so on. Searchers know what the statistics suggest: longer queries yield more relevant results (resulting in higher click-through percentage). Takeaway: make sure to optimize your content with any words that may provide even more description to the page. This includes colors, sizing, locations, and anything else that provides added detail.
- Along with more content, there’s greater attention to getting more relevant content. Searchers know that the right information may change over time. Information from a year ago may be obsolete. And searchers are taking this into account. Takeaway: if information in your content is likely to change, include the current year in your post title and content as a relevancy signal. Update old content with new year numbers if the content is still relevant or gets search traffic.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- Grown up family pic
- Grown up family pic
- Grown up family pic
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- You may also call it lazy. Searchers want to save themselves time by finding the best, cheapest, easiest, highest quality everything. Searchers are putting less effort into doing their own research and trusting 3rd parties more than ever. Takeaway: Don’t be afraid to include superlatives and narrowing adjectives in your content and titles. It builds trust with searchers by showing them that you’ve taken some of the work out of their decision making.
- Typically offline and online departments all create content which are siloed occasionally at times in the year some of these will overlap
- Having a centralised combined force will allow for much better quality content to be released All channel considerations will be taken into account