1. The document discusses the author's key learnings from a design thinking course: don't fear failure, use empathy when problem-solving, and brainstorm from different perspectives.
2. It then outlines how the author will apply these lessons at their creative services workplace by sharing techniques with colleagues, making brainstorming more interactive, and setting up a prototyping area.
3. The author proposes three ideas to prototype: sharing lessons with colleagues weekly, summarizing brainstorming best practices, and creating a prototyping space with various materials.
Introductory lecture on Design Thinking given by Mark Billinghurst as part of the HITD 201 course taught at the University of Canterbury. Taught on December 9th 2013
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Design Thinking Action Lab
Lecturer: Leticia Britos Cavagnaro: Ph.D., Deputy Director of the National Center for Engineering Pathways to Innovation (Epicenter), Stanford University
This document provides an overview of the design thinking process, which involves understanding users' needs through research, developing insights, ideating solutions, prototyping ideas, and iterating based on feedback. The key steps discussed are understanding users through methods like interviews and observation; synthesizing insights to inform a point of view statement; generating many ideas through techniques like brainstorming; prototyping ideas to make them tangible; and iterating the solutions based on learnings from user reactions to prototypes. The overall goal is to solve design problems by gaining a deep empathy for users and tightly focusing solutions on their specific needs and insights.
The document discusses design thinking as a process for solving problems and discovering opportunities. It defines design thinking as a human-centered, collaborative, optimistic, and experimental mindset for transforming challenges into design opportunities. The core steps of the design thinking process are described as empathizing to understand user experiences, defining insights and opportunities, ideating potential solutions, prototyping ideas rapidly, and testing prototypes with users. Each step focuses on needs, understanding, creating, thinking, and implementing solutions through an iterative process of divergent and convergent thinking.
This document provides a research guide for organizations working with vulnerable populations like patients, abuse/disaster survivors, and the homeless. It outlines user research techniques including empathizing with users by conducting interviews using open-ended questions to understand needs, wants, and limitations. Specific techniques discussed are building rapport, visual system mapping to understand current systems, asking for advice instead of critique, propositional prototyping to start discussions, and finding additional interviewees through community connections.
Design thinking is a human-centered approach to problem solving that involves discovery, interpretation, ideation, experimentation, and evaluation. The design thinking process begins with discovery to gain an understanding of user needs through research and inspiration gathering. Insights from discovery are then interpreted to identify opportunities and frame ideas during the ideation phase. Ideas are made tangible through experimentation with prototypes to gather feedback, and the evaluation process involves planning next steps and integrating learnings to evolve the concept over time.
1. The document discusses the author's key learnings from a design thinking course: don't fear failure, use empathy when problem-solving, and brainstorm from different perspectives.
2. It then outlines how the author will apply these lessons at their creative services workplace by sharing techniques with colleagues, making brainstorming more interactive, and setting up a prototyping area.
3. The author proposes three ideas to prototype: sharing lessons with colleagues weekly, summarizing brainstorming best practices, and creating a prototyping space with various materials.
Introductory lecture on Design Thinking given by Mark Billinghurst as part of the HITD 201 course taught at the University of Canterbury. Taught on December 9th 2013
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Design Thinking Action Lab
Lecturer: Leticia Britos Cavagnaro: Ph.D., Deputy Director of the National Center for Engineering Pathways to Innovation (Epicenter), Stanford University
This document provides an overview of the design thinking process, which involves understanding users' needs through research, developing insights, ideating solutions, prototyping ideas, and iterating based on feedback. The key steps discussed are understanding users through methods like interviews and observation; synthesizing insights to inform a point of view statement; generating many ideas through techniques like brainstorming; prototyping ideas to make them tangible; and iterating the solutions based on learnings from user reactions to prototypes. The overall goal is to solve design problems by gaining a deep empathy for users and tightly focusing solutions on their specific needs and insights.
The document discusses design thinking as a process for solving problems and discovering opportunities. It defines design thinking as a human-centered, collaborative, optimistic, and experimental mindset for transforming challenges into design opportunities. The core steps of the design thinking process are described as empathizing to understand user experiences, defining insights and opportunities, ideating potential solutions, prototyping ideas rapidly, and testing prototypes with users. Each step focuses on needs, understanding, creating, thinking, and implementing solutions through an iterative process of divergent and convergent thinking.
This document provides a research guide for organizations working with vulnerable populations like patients, abuse/disaster survivors, and the homeless. It outlines user research techniques including empathizing with users by conducting interviews using open-ended questions to understand needs, wants, and limitations. Specific techniques discussed are building rapport, visual system mapping to understand current systems, asking for advice instead of critique, propositional prototyping to start discussions, and finding additional interviewees through community connections.
Design thinking is a human-centered approach to problem solving that involves discovery, interpretation, ideation, experimentation, and evaluation. The design thinking process begins with discovery to gain an understanding of user needs through research and inspiration gathering. Insights from discovery are then interpreted to identify opportunities and frame ideas during the ideation phase. Ideas are made tangible through experimentation with prototypes to gather feedback, and the evaluation process involves planning next steps and integrating learnings to evolve the concept over time.
The third lecture as part of the University of Canterbury causes on Design Thinking. This lecture was taught by Mark Billinghurst on December 10th 2013 and focuses on how to create a good problem statement.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
This document outlines a design thinking workshop conducted by Mydhili Bayapuneedi and Praneet Koppula. The workshop guides participants through the 5 steps of design thinking: empathize, define, ideate, prototype, and test. Participants are split into pairs and groups to interview a "user" from their group, define insights and problems, generate ideas, build quick prototypes, and test them with feedback. The document provides instructions and examples for each step. The overall goal is to empower participants to create meaningful products and services for users through the human-centered design thinking process.
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelMona Patel
Breaking Patterns
An intro to design thinking to solve problems by Mona Patel, CEO of Motivate Design and UX Hires
Patterns are like rules…
Made to be followed or broken?
Design thinking = empathy + creativity + rationality
After writing a post on Medium about my Design Thinking experiments in the the UX class I taught last semester, I had the privilege to be invited by the Dean of School of Media Studies & Information Technology from Humber College to give a talk of the story with the program coordinators and associate dean. These are the slides of my talk.
Lecture given by Mark Billinghurst on Ideation Technique for the HITD 201 Design Thinking course. The lecture was given on December 16th 2013. The key things covered are Ideation Techniques from the book Idea Stormers, and how to use the formal method of TRIX for inventive problem solving.
This document provides an overview of design thinking for educators. It discusses key aspects of the design thinking process such as empathy, divergence and convergence, discovery, interpretation, ideation, experimentation, and evolution. Various tactics are presented for each stage of the process. The document is a guide to teaching design thinking and includes links to a website for more information.
This document provides an introduction to design thinking and UX research. It discusses that design thinking is human-centered and based on observing how people interact with products. The goals of design thinking are to create something desirable for users, viable for business, and technologically feasible. The design thinking process involves understanding users through empathy, defining insights, ideating potential solutions, prototyping ideas, and testing prototypes with users. UX research methods like surveys, interviews, competitive analysis and desk research help understand user needs, wants, and objectives. In-depth interviews involve empathetically learning about users without judgment and asking open-ended "why" questions to gain insights.
Design thinking is a human-centered approach to problem solving that uses empathy, ideation, and prototyping. It involves observing users, understanding their needs, coming up with ideas to address those needs, testing prototypes, and getting feedback to improve solutions. A key part is the empathize mode, where users are observed in their own context to understand their behaviors and experiences. Insights from empathy inform the define mode, where needs are identified. The ideate mode focuses on generating many ideas, while the prototype mode makes ideas tangible to test with users. Customer journey maps can be used to document a user's experience over time and identify opportunities to improve it.
Design thinking is a 5-stage process used to solve complex problems in an innovative way. The 5 stages are: empathize to understand user needs, define the problem from their perspective, ideate potential solutions, prototype the top ideas, and test them with users. It provides a human-centered approach to problem solving by gaining empathy for users and iterating on solutions.
Design Thinking - 101 Building EmpathySara Fortier
This document outlines an agenda for a design thinking masterclass on building empathy. It includes introductions, an overview of design thinking concepts, and exercises for building empathy through ecosystem mapping, interviews, break-up letters, and finding insights. The goal is for students to practice empathy building techniques to better understand problems from a human perspective in order to ideate solutions. Students will work through scenarios and discuss needs and pain points to develop insights that can be used to innovate in future classes. Resources on design thinking and human-centered design are provided.
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
The document discusses the role of design thinking and research in problem solving. It explains the phases of design thinking as understand, define, ideate, prototype, and test. It also outlines different roles of research as the equalizer, archeologist, interpreter, and devil's advocate. Finally, it provides an overview of how to design business strategy, tools, customer experiences, marketing, and a marketing plan.
Understanding users without getting boredStefan Ivanov
This document discusses various user research techniques for understanding users without getting bored, including observation, listening, interviewing, photo elicitation, and reaction cards. Observation involves watching users without influencing them to understand context, assumptions, problems, and opportunities. Listening focuses on empathy, motivations, and reasoning through open-ended questions. Interviewing can be structured, semi-structured, or unstructured to understand goals, needs, and frustrations. Photo elicitation uses images to identify values and elicit associations and stories from stakeholders. Reaction cards summarize experiences and identify emotions to understand current and ideal states.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
The document outlines key takeaways from a design thinking course, including that creativity benefits from ongoing training, prototyping and learning from mistakes helps success, and getting feedback from others is valuable. It also shares a process map for design thinking, starting with defining a problem, brainstorming ideas, prototyping solutions, getting feedback, and improving the prototype. Finally, it discusses applying the skills to the workplace by encouraging participation, creating creative workspaces, holding informal meetings, and implementing a project using design thinking.
Design thinking is a human-centered approach to problem solving that involves redefining problems, creating innovative ideas, and testing solutions. It has five phases - empathizing to understand user needs, defining the problem, ideating solutions, prototyping concepts, and testing. Key aspects include customer journey mapping to gain insights, root cause analysis using techniques like 5 whys, and addressing conflicts of interest between stakeholders. The process is iterative, with testing prototypes and getting feedback to refine solutions. Design thinking provides a creative, efficient approach to solving problems and gaining a competitive edge.
The fourth lecture in the HITD 201 course. This lecture was taught by Mark Billinghurst at the University of Canterbury on Wednesday, December 11th 2013. It talks about how to generate problem solving ideas.
ANI | Empathy: The Backbone of Design Thinking | Anmol Tuteja | 26 Sep'2020AgileNetwork
The document discusses the importance of empathy in design thinking. It defines empathy as understanding another person's perspective. The author provides an example of interviewing a user about a booking form without empathy, where the user's problems were not fully understood. With empathy, the author was able to understand the user's frustrations and root causes by listening without judgment, exploring emotions, and using techniques like empathy maps. This led to designing a solution that better addressed the user's needs and feelings, improving adoption of the product. The document emphasizes that to truly understand users, designers must try to experience problems from their perspective using empathy.
During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.
The document outlines the 5 key stages in the design thinking process: empathize, define, ideate, prototype, and test. It describes each stage in detail. Empathize involves understanding users through observation and interviews. Define brings clarity to the problem based on user needs. Ideate focuses on generating many creative solutions through brainstorming. Prototype creates artifacts to test possibilities. Test gets feedback from users to refine solutions and further learn about the user. The overall process is presented as human-centered, iterative, and solution-focused.
The third lecture as part of the University of Canterbury causes on Design Thinking. This lecture was taught by Mark Billinghurst on December 10th 2013 and focuses on how to create a good problem statement.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
This document outlines a design thinking workshop conducted by Mydhili Bayapuneedi and Praneet Koppula. The workshop guides participants through the 5 steps of design thinking: empathize, define, ideate, prototype, and test. Participants are split into pairs and groups to interview a "user" from their group, define insights and problems, generate ideas, build quick prototypes, and test them with feedback. The document provides instructions and examples for each step. The overall goal is to empower participants to create meaningful products and services for users through the human-centered design thinking process.
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelMona Patel
Breaking Patterns
An intro to design thinking to solve problems by Mona Patel, CEO of Motivate Design and UX Hires
Patterns are like rules…
Made to be followed or broken?
Design thinking = empathy + creativity + rationality
After writing a post on Medium about my Design Thinking experiments in the the UX class I taught last semester, I had the privilege to be invited by the Dean of School of Media Studies & Information Technology from Humber College to give a talk of the story with the program coordinators and associate dean. These are the slides of my talk.
Lecture given by Mark Billinghurst on Ideation Technique for the HITD 201 Design Thinking course. The lecture was given on December 16th 2013. The key things covered are Ideation Techniques from the book Idea Stormers, and how to use the formal method of TRIX for inventive problem solving.
This document provides an overview of design thinking for educators. It discusses key aspects of the design thinking process such as empathy, divergence and convergence, discovery, interpretation, ideation, experimentation, and evolution. Various tactics are presented for each stage of the process. The document is a guide to teaching design thinking and includes links to a website for more information.
This document provides an introduction to design thinking and UX research. It discusses that design thinking is human-centered and based on observing how people interact with products. The goals of design thinking are to create something desirable for users, viable for business, and technologically feasible. The design thinking process involves understanding users through empathy, defining insights, ideating potential solutions, prototyping ideas, and testing prototypes with users. UX research methods like surveys, interviews, competitive analysis and desk research help understand user needs, wants, and objectives. In-depth interviews involve empathetically learning about users without judgment and asking open-ended "why" questions to gain insights.
Design thinking is a human-centered approach to problem solving that uses empathy, ideation, and prototyping. It involves observing users, understanding their needs, coming up with ideas to address those needs, testing prototypes, and getting feedback to improve solutions. A key part is the empathize mode, where users are observed in their own context to understand their behaviors and experiences. Insights from empathy inform the define mode, where needs are identified. The ideate mode focuses on generating many ideas, while the prototype mode makes ideas tangible to test with users. Customer journey maps can be used to document a user's experience over time and identify opportunities to improve it.
Design thinking is a 5-stage process used to solve complex problems in an innovative way. The 5 stages are: empathize to understand user needs, define the problem from their perspective, ideate potential solutions, prototype the top ideas, and test them with users. It provides a human-centered approach to problem solving by gaining empathy for users and iterating on solutions.
Design Thinking - 101 Building EmpathySara Fortier
This document outlines an agenda for a design thinking masterclass on building empathy. It includes introductions, an overview of design thinking concepts, and exercises for building empathy through ecosystem mapping, interviews, break-up letters, and finding insights. The goal is for students to practice empathy building techniques to better understand problems from a human perspective in order to ideate solutions. Students will work through scenarios and discuss needs and pain points to develop insights that can be used to innovate in future classes. Resources on design thinking and human-centered design are provided.
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
The document discusses the role of design thinking and research in problem solving. It explains the phases of design thinking as understand, define, ideate, prototype, and test. It also outlines different roles of research as the equalizer, archeologist, interpreter, and devil's advocate. Finally, it provides an overview of how to design business strategy, tools, customer experiences, marketing, and a marketing plan.
Understanding users without getting boredStefan Ivanov
This document discusses various user research techniques for understanding users without getting bored, including observation, listening, interviewing, photo elicitation, and reaction cards. Observation involves watching users without influencing them to understand context, assumptions, problems, and opportunities. Listening focuses on empathy, motivations, and reasoning through open-ended questions. Interviewing can be structured, semi-structured, or unstructured to understand goals, needs, and frustrations. Photo elicitation uses images to identify values and elicit associations and stories from stakeholders. Reaction cards summarize experiences and identify emotions to understand current and ideal states.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
The document outlines key takeaways from a design thinking course, including that creativity benefits from ongoing training, prototyping and learning from mistakes helps success, and getting feedback from others is valuable. It also shares a process map for design thinking, starting with defining a problem, brainstorming ideas, prototyping solutions, getting feedback, and improving the prototype. Finally, it discusses applying the skills to the workplace by encouraging participation, creating creative workspaces, holding informal meetings, and implementing a project using design thinking.
Design thinking is a human-centered approach to problem solving that involves redefining problems, creating innovative ideas, and testing solutions. It has five phases - empathizing to understand user needs, defining the problem, ideating solutions, prototyping concepts, and testing. Key aspects include customer journey mapping to gain insights, root cause analysis using techniques like 5 whys, and addressing conflicts of interest between stakeholders. The process is iterative, with testing prototypes and getting feedback to refine solutions. Design thinking provides a creative, efficient approach to solving problems and gaining a competitive edge.
The fourth lecture in the HITD 201 course. This lecture was taught by Mark Billinghurst at the University of Canterbury on Wednesday, December 11th 2013. It talks about how to generate problem solving ideas.
ANI | Empathy: The Backbone of Design Thinking | Anmol Tuteja | 26 Sep'2020AgileNetwork
The document discusses the importance of empathy in design thinking. It defines empathy as understanding another person's perspective. The author provides an example of interviewing a user about a booking form without empathy, where the user's problems were not fully understood. With empathy, the author was able to understand the user's frustrations and root causes by listening without judgment, exploring emotions, and using techniques like empathy maps. This led to designing a solution that better addressed the user's needs and feelings, improving adoption of the product. The document emphasizes that to truly understand users, designers must try to experience problems from their perspective using empathy.
During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.
The document outlines the 5 key stages in the design thinking process: empathize, define, ideate, prototype, and test. It describes each stage in detail. Empathize involves understanding users through observation and interviews. Define brings clarity to the problem based on user needs. Ideate focuses on generating many creative solutions through brainstorming. Prototype creates artifacts to test possibilities. Test gets feedback from users to refine solutions and further learn about the user. The overall process is presented as human-centered, iterative, and solution-focused.
The document provides an overview of design thinking, including its four pillars: empathy, collaboration, inclusion, and iteration. It discusses empathizing with user needs, collaborating across disciplines, including every idea for evaluation, and repeating and testing solutions. Various design thinking methods and tools are also presented, such as personas, journey mapping, brainstorming techniques like speed mind mapping, and the lean canvas model for validating ideas. The overall goal of design thinking is structured, creative problem solving with a human-centered approach.
The document provides an overview of design thinking, including its four pillars: empathy, collaboration, inclusion, and iteration. It discusses empathizing with user needs, collaborating across disciplines, including every idea for evaluation, and repeating and testing solutions. Various design thinking methods and tools are also presented, such as personas, journey mapping, brainstorming techniques like speed mind mapping, and the lean canvas model for validating ideas. The overall goal of design thinking is structured, creative problem solving with a human-centered approach.
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
This document discusses participatory design and how to conduct remote participatory design sessions during the COVID-19 pandemic. Participatory design involves stakeholders in the design process to better understand their needs. It describes common participatory design activities like generative collaging to elicit ideas and reflective card sorting to evaluate concepts. When planning remote sessions, the document recommends keeping the technology simple, designing effective recruitment, considering the at-home experience by sending materials, and being flexible with logistics like shorter sessions to avoid fatigue from long video calls. The goal is to effectively engage participants remotely to gain insights through adapted participatory design activities.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
A Primer For Design Thinking For Businesssean carney
Design thinking is a human-centered problem-solving methodology that involves 6 key stages: empathy, define the problem, ideate, prototype, test, and iterate. It is focused on understanding user needs through observation and collaboration. The goal is to generate innovative solutions to problems by going through these stages in an iterative process, with an emphasis on prototyping ideas and gathering user feedback.
Design thinking is a creative process that uses design to conceptualize solutions to complex problems. It involves empathizing with users to understand their needs and point of view, defining the core problem, and then ideating potential solutions through brainstorming before prototyping and testing ideas. The design thinking process is iterative, with the goal of developing solutions that meet user needs. It can be applied in business, education, technology development and other fields to help tackle challenges and find innovative answers.
The document summarizes a design thinking workshop that uses an iterative process to solve problems. It includes the following steps:
1. Empathy - Learn about user needs through questions, research, and personas.
2. Define - Redefine the problem based on research and identify user needs and motivations.
3. Ideate - Brainstorm many possible solutions through techniques like mind mapping.
4. Prototype - Build representations of ideas to show others and get feedback to refine concepts.
5. Test/Feedback - Seek input from end users to evaluate if solutions meet goals and determine ways to improve.
This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
Design thinking is a process for creative problem solving that focuses on human needs. It consists of 5 steps: 1) empathizing to understand user needs, 2) defining the core problem, 3) ideating potential solutions, 4) prototyping top ideas, and 5) testing prototypes with users to identify the best solution. The process is iterative, with insights from each step informing subsequent steps to refine solutions until the problem is solved in a human-centered way.
The document outlines the five stages of the Design Thinking process: Empathize, Define, Ideate, Prototype, and Test. It describes each stage in detail. Empathize involves understanding user needs through research. Define formulates the problem based on findings. Ideate generates potential solutions. Prototype tests solutions through rough models. Test evaluates the full product on users. The process aims to solve problems in a human-centered way through divergence and convergence.
1. The document discusses design thinking as a problem-solving methodology that is user-centered, iterative, and focuses on empathy, collaboration, and creativity.
2. Key aspects of design thinking are discussed, including being comfortable with ambiguity, working together across disciplines, taking a solution-based approach, spending time understanding user needs through empathy, and taking a non-sequential process with feedback loops.
3. The document then summarizes a design thinking workshop where students at IIM Sambalpur identified health issues facing students including irregular exercise, time constraints, lack of healthy foods and company, and lack of motivation. Prototypes developed included customized fitness and diet plans for individuals and organizing more sports events.
The document provides an overview of a design thinking workshop at MICDS. It discusses design thinking as both a process and a way of thinking. The workshop introduces participants to the design thinking process through examples of how it has been implemented at MICDS, including for projects in different academic departments. Participants then work through an abbreviated design thinking process to address a challenge of their choosing.
The Design-Thinking-SLAC-PRESENTATION.pptxArthRenierMina
Design Thinking is a problem-solving methodology that involves 5 stages: empathizing to understand user needs, defining the core problem, ideating potential solutions, prototyping solutions, and testing. It is an iterative process where insights from later stages can inform earlier stages to continually refine understanding of the problem and potential solutions. The goal is to generate innovative solutions through collaboration between designers and users and a focus on how users think, feel and behave.
The document provides an overview of the d.school's design thinking bootcamp bootleg guide. It outlines the human-centered design process modes of empathize, define, ideate, prototype, and test. It then describes dozens of specific methods that can be used within each mode, such as assuming a beginner's mindset, using what/how/why questions, and conducting user camera studies and interview preparation. The bootleg is intended as an active toolkit for practitioners to try these tools and share their experiences using the methods.
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ResellerClub presents ‘How to setup WordPress Hosting’, a webinar for individuals who are starting off with WordPress or planning to set up a WordPress blog.The webinar introduces basic components of WordPress hosting and its benefits and talks in detail about how you can set up a WordPress website. It also gives a comparison between WordPress hosting and Shared hosting from a tech and product angle to tell users how they can make the most out of it.
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Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India.
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Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India.
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Subscribe: https://bit.ly/2tUMzqU
Facebook: https://www.facebook.com/TeamResellerClub/
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ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.
Ctrl+F5, Hyderabad, 2016: A Practical Approach to Design Thinking by Simran ...ResellerClub
While design thinking has been a buzz word for some time - in this session we’ll go beyond concepts and learn practical ways to apply it to our everyday work. Learn and equip yourself with the right set of tools and approaches of how to build great products for your clients.
Ctrl+f5 Hyderabad, 2016: Aditi Rele - Intelligent Applications, AI in the fut...ResellerClub
Aditi Rele leads technical evangelism at Microsoft India. She speaks about how we're moving to a new era of computing in which technology is human-centric rather than machine-centric.
This webinar encapsulates how .VIP is such a globally recognized domain extension, especially in China (the term runs deep in Chinese culture). Here's a brief insight on how .VIP is not only about status, but sentiment as well, and how it's the perfect TLD for your customers.
Presenter - Susan Lawrence - Director of Channel Management, Minds and Machines Group Ltd. (MMX.co)
Simon Cousins - CEO, Allegravita.
Youtube - https://www.youtube.com/watch?v=coaksD7YsbU
Ctrl+F5 Mumbai, 2016: Design with Context by Ninad RavalResellerClub
‘Design with context', covers a methodical approach to design to ensure that every aspect of a given problem statement is factored into designing without compromising on aesthetics. The design must look great, be intuitive and fit the need and at the same time, also convey what is required with minimal effort for the audience/user and this presentation will help you accomplish that.
Ctrl+F5 Mumbai, 2016: A Practical Approach to Design Thinking by Simran TalrejaResellerClub
Simran Talreja, Sr.Product Manager at Endurance International Group deepdives into Design Thinking and simplifies the concept with the help of design thinking methods and tools that everyone can use to build better products. In addition to this, she explains what else matters when it comes to Design Thinking Methodology and believes that with some alterations, each one of us can apply the 5 step design thinking process in their daily workflow.
Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India.
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LinkedIn- https://www.linkedin.com/company/1795193/
ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.
Ctrl+f5 is a ResellerClub initiative meant for web designers/developers. Our speaker sessions strive to evolve from the linear approach towards web design and web development & eventually help to improve your arsenal for your business
A Roadmap for your Web Design & Development Business in 2016 ResellerClub
This is the annual Webinar by Shridhar Luthria, the Business Head of ResellerClub where he sets out the agenda for the year and helps all Web Designers, Web Developers and Hosts prepare for an action packed year with great growth!
Video here: https://youtu.be/Kw8dXLnRvo0
Building a Web Presence Business that stands the test of time by Shridhar Lut...ResellerClub
Join Shridhar Luthria in building a business plan for an ideal web presence business in this fast paced industry. Shridhar attempts an all new format, engaging you in a conversation with other established business owners, who have stood strong and scaled up through the various changes in the industry.
Do-it-Yourself Vs Do-it-for-me: Which one suits Indian SMBs today? Panel Disc...ResellerClub
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New gTLDs : What's really in a name? Panel DiscussionResellerClub
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IoT Overview and Use Cases by Sachin PukaleResellerClub
• What is Internet of Things?
• Internet of Things! Why Now?
• Market Potential - Overview
• Industries That will be disrupted with IoT
• IoT Applications
• IoT System Components
• Global Eco System & Alliances
• Indian Company Eco-system
By Sachin PukaleFounder - Internet of Things (IoTMUM)
Play your role in India's Internet Governance by Samiran GuptaResellerClub
The Indian Internet Business Community is thriving. Learn how these influencers - with the power connect everyday audiences to the internet via domains or internet access- are quickly becoming a key stakeholder in India's commitment to Internet Governance. By Samiran Gupta Head of India - ICANN
Getting Your Customers Found in a Crowded Marketplace by Crystal PetersonResellerClub
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
7. Empathi
ze
Define Ideate
Prototyp
e
Test
The d.School Design Thinking process
Understand
the user,
his/her
context
The problem
you want to
solve - the
“brief”
Divergent
thinking.
Creative ways
to solve the
problem
Build to
learn.
The goal is not
to have a
“finished”
product
Collect
inputs from
target
users.
Iterate.
Source: D School Stanford (dschool.stanford.edu)
16. Before ideation
• Generate “How might we…”
questions
• Begin with the problem statement
you’ve defined
• Go back to you insights from
customers
17. Guidelines for
ideation
• Use the “How might we…” questions
• Brainstorm. Go for quantity. Don’t
evaluate
• Select with intention. Don’t settle for
safe choices
19. What is
prototyping?
• Get ideas out of your head onto
the physical world
• Make sure you are building the
right “it” before building it right
• Resolution of prototype
20. Why prototype?
• To gain empathy
• Exploration
• To learn
• Solve disagreements
• Start a conversation
22. Guidelines for Testing
Let your user experience the
prototype. Show don’t tell
Source: D School Stanford (dschool.stanford.edu)
Actively observe. Watch how they
use (and misuse!) what you have
given them
Have them talk through their
experience. Ask “Tell me what
you are thinking as you are doing
this.”
Follow up with questions. This is
important; often this is the most
valuable part of testing
24. Empathi
ze
Define Ideate
Prototyp
e
Test
The d.School Design Thinking process
Understand
the user,
his/her
context
The problem
you want to
solve - the
“brief”
Divergent
thinking.
Creative ways
to solve the
problem
Build to
learn.
The goal is not
to have a
“finished”
product
Collect
inputs from
target
users.
Iterate.
Source: D School Stanford (dschool.stanford.edu)
Vocabulary of Design Thinking
Design thinking can be applied to any kind of problem solving
My goal today is to give you an introduction, and point you in the right direction
gather information - purpose of site, audience, goals, content
plan - sitemap, hierarchy, navigation
design
development
test
maintenance
Design thinking is outside in. Instead of asking what are our core competencies, ask, what do our customers want? What problems do they face?
Design thinking is a divergent process - allows us to think more creatively. Instead of making the best choice amongst existing alternatives, we think of new alternatives, new ways of solving the problem
Start with the user problem
Often, we think we know what the problem is and come up with solutions - don’t assume - build empathy and understanding first
understand the user, the need and get the insight - essential before you agree on a problem statement
give examples - Swiffer, customer surveys+interviews, usertesting.com
Seek understanding - Look at data, competition, analytics, support tickets
Beginner mIndset - don’t judge, question everything (keep asking why), find patterns between users, be truly curious, listen
What, How, Why - start with concrete observations (what is the user doing), move to how (is the user struggling,rushed, confused?”), then Why - why is the person doing what they are doing, in the way they are doing it?
Reframe the problem based on empathy and user insight
Reframe the problem based on empathy and user insight
what is your specific vision, Not solution
Base this on the understanding and insight you have gathered
What assumption are you going to disrupt on your way to a successful solution?
Category of Home cleaning products had stagnated.
Ethnography told us clean floors were important - a reflection of ourselves
Cleaning floors was messy
Problem statement changed from making better detergents, to re-inventing the way people cleaned floors
Instead of just pushing dirt around, Swiffer uses static electricity to attract dust and dirt
A successful application of the razor-and-blade business model
You ideate in order to transition from identifying problems into exploring solutions for your users. Various forms of ideation are leveraged to:
step beyond the obvious solutions
harness the collective perspectives of your teams
aim for volume and variety in your ideas
get the obvious solutions out of your head, and drive beyond them
Before you start brainstorming, start by reframing the problem statement
Use “How might we…”
Now take a look at your How Might We question and ask yourself if it allows for a variety of solutions. If it doesn’t, broaden it. Your How Might We should generate a number of possible answers and will become a launchpad for your Brainstorms.
avoid using very vague/broad problem statements
In the selection process, don’t narrow too fast.
Don’t immediately worry about feasibility.
Hang on to the ideas about which the group is excited, amused, or intrigued.
An idea that is not plausible may still have an aspect within it that is very useful and meaningful.
fail early fail often
cost of failure vs. time
Rough and rapid in early stages
Evolving to higher fidelity prototypes as you progress
* Empathy gaining: Prototyping is a tool to deepen your understanding of the design space and your user, even at a pre-solution phase of your project.
* Exploration: Build to think. Develop multiple solution options.
* Learn. If a picture is worth a thousand words, a prototype is worth a thousand pictures.
* Solve disagreements. Prototyping is a powerful tool that can eliminate ambiguity, assist in ideation, and reduce miscommunication.
* Start a conversation. A prototype can be a great way to have a different kind of conversation with users.
* Inspiration: Inspire others (teammates, clients, customers, investors) by showing your vision.
Many of the goals of prototyping are shared across all four of the above categories.
Fail quickly and cheaply. Creating quick and dirty prototypes allows you to test a number of ideas without investing a lot of time and money up front.
Manage the solution-building process. Identifying a variable to explore encourages you to break a large problem down into smaller, testable chunks.
Show, don’t tell
1. Put your prototype in the user’s hands (or your user in the prototype) and give just the minimum context so they understand what to do.
2.
3.Actively observe. Watch how they use (and misuse!) what you have given them. Don’t immediately “correct”what your user tester is doing.
4. Follow up with questions. This is important; often this is the most valuable part of testing. “Show me why this would [not] work for you.” “Can you tell me more about how this made you feel?” “Why?”Answer questions with questions (i.e “well, what do you think that button does?”).
There are multiple aspects to be aware of when you test with users.
One is your prototype,
two is the context and scenario in which you are testing,
three is how you interact with the user during testing
four is how you observe and capture and consider the feedback.
In regard to the first two aspects, you need to test a prototype in a context that give you the best chance for
meaningful feedback; think about how the prototype and the testing scenario interact. If the prototype is a
scenario, think about how to find the proper people (i.e. users relevant to your point-of-view) and get them in the
right mindset so that you get genuine feedback
Beauty of Design thinking - can be used to solve any problem
Action over too much analysis
Divergent - create new alternatives
Iterate between prototype and test -> you first version might not work
Introduce yourself
-
* Empathy gaining: Prototyping is a tool to deepen your understanding of the design space and your user, even at a pre-solution phase of your project.
* Exploration: Build to think. Develop multiple solution options.
* Learn. If a picture is worth a thousand words, a prototype is worth a thousand pictures.
* Solve disagreements. Prototyping is a powerful tool that can eliminate ambiguity, assist in ideation, and reduce miscommunication.
* Start a conversation. A prototype can be a great way to have a different kind of conversation with users.
* Inspiration: Inspire others (teammates, clients, customers, investors) by showing your vision.
Many of the goals of prototyping are shared across all four of the above categories.
Fail quickly and cheaply. Creating quick and dirty prototypes allows you to test a number of ideas without investing a lot of time and money up front.
Manage the solution-building process. Identifying a variable to explore encourages you to break a large problem down into smaller, testable chunks.